The discoverability of your website is crucial to its success, so you should conduct an SEO audit to ensure that your customer base can quickly and easily find your business when they search online.
Is your website pages away from being discovered via search? Or maybe you want to boost your website’s search ranking to the top spots on Google.
No matter how much you need to scale the search listings in Google, you won’t be able to plan your next steps unless you conduct an SEO audit to improve search rankings. We’ve created this free SEO audit guide to help you improve your search ranking.
Analyze Your Site’s SEO for Free
Keeping your pages in check can be tedious, but luckily knowing what needs to be improved is a fast and free process thanks to RunningSEO, a free SEO analyzer that scans your site and provides improvement recommendations in seconds. Run your professional-grade SEO audit for free to analyze your site’s optimization now.
How to improve your website following an SEO audit
If your SEO score was disappointing, don’t fret. In fact, it’s a common problem. So many businesses with top-rated products and services have difficulty gaining new customers online simply because their website isn’t primed for people to find them.
The best way to boost your search rankings? Hire a professional consultant to conduct an SEO audit and spend your time and effort being awesome at your running your business and engaging with clientele.
Alternatively, you can use this professional SEO audit guide to get started with improving your SEO with a process-driven SEO audit plan.
Preparing for an SEO audit
It’s difficult to do good SEO and marketing work without knowing about your organization’s goals, customers, and other existing marketing efforts.
A solid professional SEO firm will want to know about you, your business, and your goals. That way, when they conduct your SEO audit and corresponding technical website audit, they’ll know how your customers search for and your website currently and determine how to improve their experience.
Technical website and SEO audit process
For existing websites, we’ll begin with a review of your site content, structure, and a preliminary technical audit with various automated tools. Our expert website services complement your existing work. For new websites, we’ll look to learn from what your competitors do best and how they’re reaching customers.
We’ll list out all areas that need improvement and prioritize each improvement according to what will provide you with the most value for your dollar.
A carefully-crafted SEO audit structure will detail:
- The issue (for example bad user experience, not mobile-friendly, no structured data, no internal linking, duplicate meta titles and descriptions, and has non-optimized content).
- An estimate on the overall investment. This includes details about the time, energy or money for us to implement the improvements, as well as for Google Search, as well as searchers and customers to recognize the improvements.
- Estimated positive business impact. The impact may be a ranking improvement that leads to more conversions, or a backend change that cleans up the site and helps your brand be more agile in the future.
- A plan on how to iterate and improve the implementation (or how to experiment and fail fast should results not meet expectations).
Hire a professional to conduct a technical SEO audit of your site
So, why should I hire an SEO expert to conduct an SEO audit?
SEO experts can conduct a thorough technical website and SEO audit and walk you through recommendations to develop an action plan customized to your business goals, needs, and budget.
You can hire a professional SEO firm to conduct an SEO audit at any time and in any capacity.
As a rule of thumb and for achieving the best results, the more love your website SEO needs, the more you should consider investing in a website redesign or a whole new website built with SEO in mind from the start.
How much does a professional SEO audit cost?
Typically, a simple SEO audit using automation and AI-powered tools would take an estimated 4-9 hours, ranging from $400 to $1,500. For a more in-depth SEO audit involving Expert Heuristics Evaluation and a deep-dive into analytics and user flow, it would range from $2,500 to $12,000 depending on the website and amount of work involved, with a range of 12-80 hours. For hourly SEO, you can expect to pay $150 per hour on average for a subject matter expert.
Need a professional SEO audit?
We know Google, so Google knows our sites. In order to ensure maximum ROI for our clients, Key Medium follows Google’s recommended SEO audit process and always aligns business objectives and SEO recommendations with Google’s best practices.
Schedule a one-on-one consultation to learn more about how to improve your ranking today.
- Today’s Top 6 Ways to Use SEO to Grow Your Business (ebook)
- What You Need to Know About SEO Audits (ebook)
- How to Improve SEO: 6 Easy Steps
- 6 tips for Budgeting a Redesign While Improving or Retaining SEO
- SEO Optimization Checklist
- Why Should I Hire a Professional SEO Company?
- Hire an SEO Expert for Results While You Sleep
- SEO Optimization Checklist
- Hiring an SEO by Google
- Do Websites Matter?
This SEO audit guide was updated on October 14 to provide you with the latest, highest quality SEO audit possible.
Ali Jaffar has been building dazzling websites and creating amazing online experiences for over a decade. His mastery of the latest innovations in web development results in world-class website experiences set apart by show-stopping style and seamless functionality. A Google Mobile Sites and Google Analytics qualified individual and award-winning web development guru, Ali lends his talents to build and bolster digital experiences for a wide array of clients. When Ali’s not helping his clients grow, you can find him doing yoga, walking his dog, exploring beautiful open spaces, and enjoying a nice bike ride around Philly.