Conduct an SEO Audit to Improve Search Rankings

The discoverability of your website is crucial to its success, so you should conduct an SEO audit to ensure that your customer base can quickly and easily find your business when they search online.

Is your website pages away from being discovered via search? Or maybe you want to boost your website’s search ranking to the top spots on Google.

No matter how much you need to scale the search listings in Google, you won’t be able to plan your next steps unless you conduct an SEO audit. We’ve created this free SEO audit guide to help you improve your search ranking.

How to Improve Your Website SEO

If your SEO score was disappointing, don’t fret. In fact, it’s a common problem. So many businesses with top-rated products and services have difficulty gaining new customers online simply because their website isn’t primed for people to find them.

The best way to boost your search rankings? Hire a professional consultant to conduct an SEO audit and spend your time and effort being awesome at your running your business and engaging with clientele.

Alternatively, you can use this professional SEO audit guide to get started with improving your SEO with a process-driven SEO audit plan.

Preparing for an SEO Audit

It’s difficult to do good SEO and marketing work without knowing about your organization’s goals, customers, and other existing marketing efforts.

A solid professional SEO firm will want to know about you, your business, and your goals. That way, when they conduct your SEO audit and corresponding technical website audit, they’ll know how your customers search for and your website currently and determine how to improve their experience.

Analyze Your Site’s SEO for Free

Keeping your pages in check can be tedious, but luckily knowing what needs to be improved is a fast and free process thanks to RunningSEO, a free SEO analyzer that scans your site and provides improvement recommendations in seconds. Run your professional-grade SEO audit for free.

Free SEO Analyzer and Audit Tool

Technical Website and SEO Audit Process

For existing websites, we’ll begin with a review of your site content, structure, and a preliminary technical audit with various automated tools. Our expert website services complement your existing work. For new websites, we’ll look to learn from what your competitors do best and how they’re reaching customers.

We’ll list out all areas that need improvement and prioritize each improvement according to what will provide you with the most value for your dollar.

Key Medium’s carefully-crafted SEO audit structure will detail:

  • The issue (for example: bad user experience, not mobile-friendly, no structured data, no internal linking, duplicate meta titles and descriptions, and has non-optimized content).
  • The suggested improvement (like updating optimizing content, improving site structure & navigation). This includes technical advice on website development (for example: SSL, hosting, redirects, error pages, use of JavaScript). We may need to discuss any potential technical restraints.
  • An estimate on the overall investment. This includes details about the time, energy or money for us to implement the improvements, as well as for Google Search, as well as searchers and customers to recognize the improvements.
  • Estimated positive business impact. The impact may be a ranking improvement that leads to more conversions, or a backend change that cleans up the site and helps your brand be more agile in the future.
  • A plan on how to iterate and improve the implementation (or how to experiment and fail fast should results not meet expectations).

Hire a Professional to Conduct a Technical Website and SEO Audit

SEO experts can conduct a thorough technical website and SEO audit and walk you through recommendations to develop an action plan customized to your business goals, needs, and budget.

You can hire a professional SEO firm to conduct an SEO audit at any time and in any capacity.

As a rule of thumb and for achieving the best results, the more love your website SEO needs, the more you should consider investing in a website redesign or a whole new website built with SEO in mind from the start.

We Know Google, So Google Knows Our Sites

In order to ensure maximum ROI for our clients, Key Medium follows Google’s recommended SEO audit process and always aligns business objectives and SEO recommendations with Google’s best practices.

How Much Does Google Love Your Website?

Find out with our Free SEO Analyzer.

Make SEO Audits a Priority: It’s Like Insurance for Your Website

Even the best websites can fall victim to missed errors that can hurt your SEO. These can be anything from duplicate content, dated keywords, low engagement metrics, and lots of other easy-to-miss factors that Google carefully scrutinizes but this SEO audit guide will be your guiding light.


Need a Professional SEO Audit?

Schedule a one-on-one consultation to learn more about how to improve your ranking.


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This SEO audit guide was updated on to provide you with the latest, highest quality SEO audit guide possible. Download our SEO eBook and SEO audit resources from Key Medium and explore Key Insights.