SEO, or Search Engine Optimization, is all about throwing the right query into Google and hoping your content is good enough to have your listing appear at the top of the search results. Right? Think again.
This is where a great SEO audit comes in. Since you’re here, you probably already know about the basics of SEO: keyword research and targeting, proper website structure, delightful and valuable content, on-page optimization using titles, URLs, Meta descriptions, and all that other good stuff. Explore our Growth Library for more SEO tips and insights.
Great. But that’s not enough.
SEO involves so much more than bidding for the right keywords and keeping up with monotonous blog posting – it’s a methodology with numerous ideas that work together to bring your page to the top of the proverbial search podium.
Consistently reaching the top of the Search Engine Results Page (SERP) is not easy. If it were, we’d be out of a job. That’s why, as an award-winning agency specializing in providing on-demand expert SEO services and affordable web development, we make sure your valuable time and efforts don’t get lost in an ever-growing realm of online competition. This guide will provide an understanding of the entire SEO auditing process for businesses like yours.
SEO Audits: What You Need to Know About the Audit You’ll (Actually) Love
An Ideal SEO Audit should answer these key questions:
- What is the product or service you provide that solves a searcher’s problem?
- What is the unique value proposition for your product or service?
- Who will help influence others to love your product or service?
- What is your process for converting visitors into customers?
- What do you do that makes Google and other search engines notice?
Make SEO Audits a Priority: It’s like Insurance for your website
Even the best websites can fall victim to missed errors that can hurt your SEO. These can be anything from duplicate content, dated keywords, low engagement metrics, and lots of other easy-to-miss factors that Google carefully scrutinizes.
Ali Jaffar has been building dazzling websites and creating amazing online experiences for over a decade. His mastery of the latest innovations in web development results in world-class website experiences set apart by show-stopping style and seamless functionality. A highly sought-after consultant—and 50-time award-winning storyteller, UX expert, and web developer—Ali lends his talents to build and bolster digital experiences for a wide array of clients, with a keen focus on web design for nonprofit organizations. When Ali’s not helping his clients grow or providing pro bono services via his Coding For Causes program, you can find him exploring beautiful open spaces with his dog, working on side projects like the new Good Jobs Guide, or writing pieces about technology and the world on Huge Thinking. Follow Ali on Twitter @al1meister or connect with him on LinkedIn.