Website Tutorials & Guides
These website tutorials and ultimate guides serve as a resource to help you make informed decisions on website design, development, and redesign projects. From guiding you and educating you about web design processes to providing valuable step-by-step tutorials on how to redesign and best implement a project.
Tips for Connecting Your Website to Holistic Analytics Tools to Measure KPIs in Real-Time
The process of gathering, analyzing, and using this data to make measurable improvements to your website and marketing strategies is called website analytics. Website analytics measures key performance indicators (KPIs), helping you set goals for improvement. But how do you gather this data and what do you do with it once you have it? What do you need to know to get started with website analytics tools?
How to Get Users to Actually Read Your Words
Have you ever picked up a book and not been able to set it down? Maybe you’ve opened an email and started reading it, only to realize before you knew it you were half-way through. Have you ever stopped to wonder why you may stay longer on some websites, and simply click away from others?This has to do with the narrative and the words used. Yes, the written content on any website or book plays a huge part in retaining our interest and keeping our attention.
Content Strategy vs. Content Tactics
Modern companies did not invent content marketing; it has been around for well over a century (as you can see) but now everyone does it. You don’t get as big of a slice in the market as companies did in the early days. But in order to stay relevant in a world full of content, you need to have your content strategy and content tactics in place.
How Google Uses Contextual Signals to Personalize Messages to Mobile Users
More than half of all Google searches are now conducted on mobile phones, which means that it’s now more important than ever to ensure your website and every single page on your site is optimized for mobile, is user-friendly, and optimized for local search.
Website Redesign vs Rebuild
The average lifespan of a well-designed and structured website is anywhere from three to seven years. The decision to redesign shouldn’t be taken lightly and shouldn’t be done on a whim to follow the latest trends. Redesigning and rebuilding your website to ensure it’s in top form can be the best investment you make; however, the bottom line is that redesigns and rebuilds are expensive. Let’s take a look at redesign vs rebuild: which is better value for money and which will get you long-term results.
Website Performance Metrics
How do you know if your website is performing well or performing poorly? Learn about the tools and metrics to use to measure that performance for your site.
Top Four Website Structures and Sitemap Design for Purpose-Driven Organizations (Guide)
There’s both an art and science to great web design. There are the visual, layout, and psychological aspects but also the underlying technical aspects such as sitemap design, user experience considerations, technical SEO, on-page and off-page SEO, local SEO, schema, understanding Google’s search journeys, preference for mobile-first and mobile optimization, and AI-first, and much more.
Keeping Your Vision While Growing Your Organization
Growing a business is not a simple task; it takes an enormous amount of hard work, dedication, and devotion. With all the advice and opinions out there, sometimes growing a company can be overwhelming for entrepreneurs and business people simply because they have so much input coming at them. Toss in the pressure that can come from backers and investors, and if not carried out with purpose, it’s incredibly easy to lose your vision in the growth process.
Google’s Search Journeys
Search is changing. No longer do users type a query into Google to find a simple answer. Google has changed its strategy and its algorithms and now tries to better understand ‘user intent’ and the stage of the buyer’s journey.
Why Blogging Matters & Best Practices
The internet is content. Without content, what do you have? Google SERP would be like a series of Instagram posts without hashtags or words so how would you even find the content in the first place? Images are incredibly important but without accompanying narrative, they only tell half the story.
A Guide to Identifying Keyword Intent
SEO is used to drive highly targeted traffic to your website. As searcher’s are on their journey, you must factor their intent during keyword research to drive optimal results.
Why Compelling Imagery Matters & Best Practices
Imagery is everywhere and it’s an integral part of our world. From advertising to city planning to nature to what we perceive as beautiful, scary, macabre, and anything in between, imagery plays a big role.
Things to Consider When Building a Nonprofit Website From Scratch
Building an all new website is a massive undertaking, especially for a nonprofit that is likely already strapped for resources. Here are some things to consider, and tips to make the process go as smoothly as possible.
Why Mobile Optimization Matters & Best Practices
Over half of the world’s internet users access the internet via a mobile phone. Here’s why mobile optimization matters and best practices for mobile optimization.
Why CRM Integration Matters & Best Practices
CRM stands for ‘customer relationship management.’ Companies often use CRM software to manage their customer and potential customer interactions.
Micro vs Macro Conversions
Ultimately, a conversion translates into a sale. You should know that here are two main types of conversions: micro and macro. We’ll get into the definitions later, but it’s important to understand that in the early days of web design, a ‘successful’ website was measured by the numbers of ‘hits.’ But, what we know today is that you may have one million unique views per day, but if no one is converting or buying your product and–by extension–you don’t know how they are converting or buying your product or service, then you’re missing the largest piece of the puzzle.
Why You Should Take Responsive Search Ads and Its Implications on Search Results into Consideration
In January of 2017, Google decided no longer to support Flash player ads. Then, summer 2018, Google announced it would roll out responsive search ads. Google constantly tries to come up with improvements and innovations, so is this new AI-generated advertising a good thing for your company? And should you care? Should you consider the implications and impact on your business?
Designing Your Business Website: DIY or Hire a Pro?
You’ve got the name. You’ve got the logo. You’ve got the concept. Time to bring your product or service to the wide world of the web. Easy, right?
Incorporating Storytelling into Nonprofit Web Design
Nonprofits can also benefit from storytelling immensely, and one of the greatest canvases a nonprofit can use to nail its storytelling is its website. Here are some tips for storytelling with nonprofit web design, with examples.
Ways to Get Your Website Optimized for Voice Assistants
Voice search is here to stay, so here are ways to get your website optimized for voice assistants.
