Website Tutorials & Guides
These website tutorials and ultimate guides serve as a resource to help you make informed decisions on website design, development, and redesign projects. From guiding you and educating you about web design processes to providing valuable step-by-step tutorials on how to redesign and best implement a project.
Top Four Website Structures and Sitemap Design for Purpose-Driven Organizations (Guide)
There’s both an art and science to great web design. There are the visual, layout, and psychological aspects but also the underlying technical aspects such as sitemap design, user experience considerations, technical SEO, on-page and off-page SEO, local SEO, schema, understanding Google’s search journeys, preference for mobile-first and mobile optimization, and AI-first, and much more.
Keeping Your Vision While Growing Your Organization
Growing a business is not a simple task; it takes an enormous amount of hard work, dedication, and devotion. With all the advice and opinions out there, sometimes growing a company can be overwhelming for entrepreneurs and business people simply because they have so much input coming at them. Toss in the pressure that can come from backers and investors, and if not carried out with purpose, it’s incredibly easy to lose your vision in the growth process.
Google’s Search Journeys
Search is changing. No longer do users type a query into Google to find a simple answer. Google has changed its strategy and its algorithms and now tries to better understand ‘user intent’ and the stage of the buyer’s journey.
Why Blogging Matters & Best Practices
The internet is content. Without content, what do you have? Google SERP would be like a series of Instagram posts without hashtags or words so how would you even find the content in the first place? Images are incredibly important but without accompanying narrative, they only tell half the story.
A Guide to Identifying Keyword Intent
SEO is used to drive highly targeted traffic to your website. As searcher’s are on their journey, you must factor their intent during keyword research to drive optimal results.
Why Compelling Imagery Matters & Best Practices
Imagery is everywhere and it’s an integral part of our world. From advertising to city planning to nature to what we perceive as beautiful, scary, macabre, and anything in between, imagery plays a big role.
Things to Consider When Building a Nonprofit Website From Scratch
Building an all new website is a massive undertaking, especially for a nonprofit that is likely already strapped for resources. Here are some things to consider, and tips to make the process go as smoothly as possible.
Why Mobile Optimization Matters & Best Practices
Over half of the world’s internet users access the internet via a mobile phone. Here’s why mobile optimization matters and best practices for mobile optimization.
Why CRM Integration Matters & Best Practices
CRM stands for ‘customer relationship management.’ Companies often use CRM software to manage their customer and potential customer interactions.
Micro vs Macro Conversions
Ultimately, a conversion translates into a sale. You should know that here are two main types of conversions: micro and macro. We’ll get into the definitions later, but it’s important to understand that in the early days of web design, a ‘successful’ website was measured by the numbers of ‘hits.’ But, what we know today is that you may have one million unique views per day, but if no one is converting or buying your product and–by extension–you don’t know how they are converting or buying your product or service, then you’re missing the largest piece of the puzzle.
Why you should take responsive search ads and its implications on search results into consideration
In January of 2017, Google decided no longer to support Flash player ads. Then, summer 2018, Google announced it would roll out responsive search ads. Google constantly tries to come up with improvements and innovations, so is this new AI-generated advertising a good thing for your company? And should you care? Should you consider the implications and impact on your business?
Designing Your Business Website: DIY or Hire a Pro?
You’ve got the name. You’ve got the logo. You’ve got the concept. Time to bring your product or service to the wide world of the web. Easy, right?
Incorporating Storytelling into Nonprofit Web Design
Nonprofits can also benefit from storytelling immensely, and one of the greatest canvases a nonprofit can use to nail its storytelling is its website. Here are some tips for storytelling with nonprofit web design, with examples.
Ways to Get Your Website Optimized for Voice Assistants
Voice search is here to stay, so here are ways to get your website optimized for voice assistants.
The Mini-Guide to Local SEO
Local SEO is incredibly important if you want to be found on Google, especially on mobile; however, local SEO will be more relevant to some businesses than others.
The importance of branding in web design and SEO
Here’s why branding is just as important as SEO and web design and why they go hand-in-hand.
What is web design’s role in SEO?
We’re a web-based world. From computers to tablets to mobile devices, the web answers our questions, tells us what to buy, lets us know what our friends are up to, and keeps us from being bored when we are waiting at the doctor’s office. Think about it. How often do you Google something on your phone (or ask Alexa, Siri, or Google assistant)?
Gaining traction organically: why you should validate your channels with the bullseye framework before optimizing for specific keywords
Organic search (as opposed to paid search) is still the best, most trusted way to rank in Google’s SERP. But, how can you gain organic traction? How do you figure out what is and isn’t working in your SEO and marketing efforts? Use these expert marketing tips to uncover your best channels, enabling a multiplier affect on your optimization efforts to gain traction for your product or service, organically.
5 Marketing Trends That Will Impact Analytics in 2019
Learn about real marketing trends that will impact analytics in 2019 and beyond; from Google’s data studio to video and voice search.
How to hire an SEO company
You may be busy managing your small team of creatives, building your website, focusing on content relating to your product or service and ensuring that your offering message is clear- and so is your need to hire an SEO company.
