Why Mobile Optimization Matters & Best Practices


Over half of the world’s internet users access the internet via a mobile phone. Here’s why mobile optimization matters and best practices for mobile optimization.

Elaine Frieman

Learn more

Why CRM Integration Matters & Best Practices


CRM stands for ‘customer relationship management.’ Companies often use CRM software to manage their customer and potential customer interactions.

Elaine Frieman

Learn more

Micro vs Macro Conversions


A ‘conversion’ in the marketing world is someone who turns into a customer. This person buys your product or service or generally takes some action that you want them to take. There are two main types of conversions: micro and macro. We’ll get into the definitions later, but it’s important to understand that in the […]

Elaine Frieman

Learn more

Why you should take responsive search ads and its implications on search results into consideration


In January of 2017, Google decided no longer to support Flash player ads. Then, summer 2018, Google announced it would roll out responsive search ads. Google constantly tries to come up with improvements and innovations, so is this new AI-generated advertising a good thing for your company? And should you care? Should you consider the implications and impact on your business?

Elaine Frieman

Learn more

Designing Your Business Website: DIY OR HIRE A PRO?


You’ve got the name. You’ve got the logo. You’ve got the concept. Time to bring your product or service to the wide world of the web. Easy, right?

Ali Jaffar

Learn more

Incorporating Storytelling into Nonprofit Web Design


Nonprofits can also benefit from storytelling immensely, and one of the greatest canvases a nonprofit can use to nail its storytelling is its website. Here are some tips for storytelling with nonprofit web design, with examples.

Leah Bury

Learn more

Ways to Get Your Website Optimized for Voice Assistants


Voice search is here to stay, so here are ways to get your website optimized for voice assistants.

Elaine Frieman

Learn more

The Mini-Guide to Local SEO


Local SEO is incredibly important if you want to be found on Google, especially on mobile; however, local SEO will be more relevant to some businesses than others.

Elaine Frieman

Learn more

The importance of branding in web design and SEO


Here’s why branding is just as important as SEO and web design and why they go hand-in-hand.

Elaine Frieman

Learn more

What is web design’s role in SEO?


We’re a web-based world. From computers to tablets to mobile devices, the web answers our questions, tells us what to buy, lets us know what our friends are up to, and keeps us from being bored when we are waiting at the doctor’s office. Think about it. How often do you Google something on your phone (or ask Alexa, Siri, or Google assistant)?

Elaine Frieman

Learn more

Gaining traction organically: why you should validate your channels with the bullseye framework before optimizing for specific keywords


Organic search (as opposed to paid search) is still the best, most trusted way to rank in Google’s SERP. But, how can you gain organic traction? How do you figure out what is and isn’t working in your SEO and marketing efforts? Use these expert marketing tips to uncover your best channels, enabling a multiplier affect on your optimization efforts to gain traction for your product or service, organically.

Elaine Frieman

Learn more

5 Marketing Trends That Will Impact Analytics in 2019


Learn about real marketing trends that will impact analytics in 2019 and beyond; from Google’s data studio to video and voice search.

Elaine Frieman

Learn more

How to hire an SEO company


You may be busy managing your small team of creatives, building your website, focusing on content relating to your product or service and ensuring that your offering message is clear- and so is your need to hire an SEO company.

Elaine Frieman

Learn more

Today’s Top 6 Ways to Use SEO to Grow Your Business


Read the Six Secrets to Growing Your Business in Today’s Digital World. It is your website’s guide, its beacon of light.

Ali Jaffar

Learn more

What You Need to Know About SEO Audits


SEO, or Search Engine Optimization, is all about throwing the right query into Google and hoping your content is good enough to have your listing appear at the top of the search results. Right? Think again.

Ali Jaffar

Learn more

How To Tackle A Content Marketing Audit For Your Small Business


A content marketing audit is something every small business needs to do from time to time. It ensures that you are using your content budget correctly, and that your website and copy are aligned with your wider business goals.

Ali Jaffar

Learn more

6 Tips for Budgeting a Website Redesign and Retaining or Improving SEO


Building or redesigning a website sounds scary and extensive. What to include, what not to include, how many pages, how many categories, how much will it all cost. These are just a few of the questions that may arise

Ali Jaffar

Learn more

How to Improve SEO for Your Website in 6 Easy Steps


Anyone who’s in the process of creating a site will ultimately run in the most humorous and most essential few letters for the own site: SEO. The acronym SEO stands for “search engine optimization.” The better your search engine ranking, the greater potential customers you’ll draw to your site. Here’s how to improve SEO. Thus, […]

Ali Jaffar

Learn more

What is IMC? A Beginner’s Guide to Integrated Marketing Communications


A quick and simple guide to integrated marketing communications (IMC) to help marketing teams connect all of their communications and messages to keep a consistent brand.

Ali Jaffar

Learn more

Why Should I Hire a Professional SEO Company?


Professional Search engine optimization services can lift your site above your competitors. SEO experts help brands and organizations deliver their sites to high rankings on search engines like Google. SEO experts also ensure that your website has a exceptional foundation that attracts users, meets industry best practices, and ultimately delivers value that lasts.

Ali Jaffar

Learn more

The Academy of Interactive and Visual Arts Honors Key Medium With 5th Award!

Award-winning Philadelphia web design

NEW YORK, NY, : Philadelphia-based creative digital agency Key Medium takes home the internationally acclaimed award Davey Awards – recognizing small creative agencies for big ideas – for our Coding For Causes work.

Read on