Our mission is to equip nonprofit organizations, government agencies, and socially-responsible businesses with the tools they need to grow their networks online. The Key Medium Growth Library provides digital insights and supports that commitment by providing useful information that empowers them to research, learn, and implement initiatives that will support their unique goals.
Here’s the difference between cause marketing vs purpose-driven marketing. Cause marketing is short-term and purpose-driven marketing drives the core business aims. Consumers will shop at brands with purpose 64% of the time. Find out more.
Want lasting impact for your organization? Here’s how to employ design thinking and collaborative brainstorming. Find out how these can keep your business current and ensure your design is always user-centric.
We sat down (virtually) with Surabhi, our newest team member and first-ever User Experience Resarch/Design Intern, for a fun Q + A after her week at Key Medium.
Even though lockdown is easing for many countries around the world, the pandemic has forever changed our lives. It’s best not to see this time as waiting for life to resume or even a ‘long vacation’ but instead as a way to discover what core values you have, ways to move past the grief of lives forever transformed.
Is a four-day workweek the answer to a Post-COVID-19 economy? Prime Minister Jacinda Ardern of New Zealand thinks so! Find out more.
94% of a potential customer’s first impressions are design-driven. Amazing website design is your best marketing tool.
Social media has changed the marketing world like nothing ever has before. However, ever since the COVID-19 pandemic rocked the world, social media marketing has been taken to a whole new level. Lockdown, social distancing, working from home; all of these parts of the world’s “new normal” have created a need for discovering the most effective ways of connecting with others socially and professionally.
The bounce rate numbers can be misleading. Let’s explore bounce rates, and why insights and monitoring a site’s analytics are important.
Most people in the marketing game have heard of A/B testing, but maybe less familiar with multi-armed bandit testing. The term ‘multi-armed bandit’ actually derives from people who play slot machines, called one-arm bandits who decide which machines to play, how many times, and in which order for the maximum output. Any sort of testing […]
Understanding who you are marketing your services to (your customer) is everything. Let’s take a look at how to develop your customer persona.
How do you ensure that you have an appealing website with amazing content? Let’s take a look at the common website design mistakes to find out how!
User testing tries to create an environment (in so far as you can control factors) as close to the intended audience’s environment as possible and test the interface in those conditions. In web design, the goal is to identify any problems, discover opportunities for improvement or places where you can better meet the user’s needs, and learn about the target audience’s behavior and preferences.
Consumers love to get behind a cause and feel that the companies they support stand for something, especially a cause they believe in too. This is especially true during COVID. Find out how do you tell your consumers what causes you support through purpose-driven content marketing.
To create efficient and innovative product development every time, designers and CEOs alike need a design system in place. Design systems can increase the speed of the design and development process, ensuring that products are designed in a logical, coherent way every time.
When it comes to excellence in community service, few digital agencies are more recognized than Key Medium. For six-plus weeks, CEO Ali Jaffar has not taken pay so that the Key Medium can continue to deliver pro bono projects and to ensure that our partners were paid on time. We’ve won over 37 awards in the last 24 months due to our close collaboration with our amazing partners, and our company’s inspiring story during the public health crisis was recently featured alongside Verizon.
Philadelphia, PA, : Key Medium is committed to making a difference in our community--especially during times of great need.
We are glad to be part of the solution for Philly's response to the pandemic by delivering solutions that have helped thousands of people find food on Philly Food Finder, for example, through our Coding For Causes program. Read more about the positive news about how Key Medium, along with others like Verizon, are making a difference in our community during the COVID-19 crisis.
Inspiring stories from Philly's business community
