Growth Library: A Collection of Digital Insights

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This digital insights blog is a labor of love by the team at Key Medium.

Our mission is to equip nonprofit organizations, government agencies, and socially-responsible businesses with the tools they need to grow their networks online. The Key Medium Growth Library provides digital insights and supports that commitment by providing useful information that empowers them to research, learn, and implement initiatives that will support their unique goals.

Growth Library: A Collection of Digital Insights Ali Jaffar June 9, 2020

Our Latest Digital Insights & Announcements


Key Medium’s 9-Week UX Internship Program “an amazing internship!”

Key Medium’s 9-Week UX Internship Program “an amazing internship!”

Learn about Surabhi’s 9-week User Experience Research/Design internship experience during her exit interview. We aimed to craft the highest-quality experience for a new virtual internship program we invented–during the public health crisis. It’s been a learning experience for the whole Key Medium team, and of course, our first-ever full-time intern, Surabhi. Watch the clip and see Surabhi’s Internship User Journey Map–her final project with Key Medium!


We Stand With All Oppressed People

We Stand With All Oppressed People

Key Medium denounces racism in all its forms. We see the deeply ingrained inequality that exists in this country and are supremely disgusted by it.


Cause marketing vs purpose-driven marketing

Cause marketing vs purpose-driven marketing

Here’s the difference between cause marketing vs purpose-driven marketing. Cause marketing is short-term and purpose-driven marketing drives the core business aims. Consumers will shop at brands with purpose 64% of the time. Find out more.


The benefits of collaborative brainstorming using design thinking to foster innovation and lasting impact

The benefits of collaborative brainstorming using design thinking to foster innovation and lasting impact

Want lasting impact for your organization? Here’s how to employ design thinking and collaborative brainstorming. Find out how these can keep your business current and ensure your design is always user-centric.


UX Research/Design Intern Spotlight

UX Research/Design Intern Spotlight

We sat down (virtually) with Surabhi, our newest team member and first-ever User Experience Resarch/Design Intern, for a fun Q + A after her week at Key Medium.


How to keep a positive mindset during the pandemic: the new normal

How to keep a positive mindset during the pandemic: the new normal

Even though lockdown is easing for many countries around the world, the pandemic has forever changed our lives. It’s best not to see this time as waiting for life to resume or even a ‘long vacation’ but instead as a way to discover what core values you have, ways to move past the grief of lives forever transformed.


Is a Four-Day Workweek the Answer to Post-COVID-19?

Is a Four-Day Workweek the Answer to Post-COVID-19?

Is a four-day workweek the answer to a Post-COVID-19 economy? Prime Minister Jacinda Ardern of New Zealand thinks so! Find out more.


How design can change the world on the web: what purpose-driven design looks like post-COVID-19

How design can change the world on the web: what purpose-driven design looks like post-COVID-19

94% of a potential customer’s first impressions are design-driven. Amazing website design is your best marketing tool.


The Benefits of Nonprofits Using Social Media Marketing During A Pandemic

The Benefits of Nonprofits Using Social Media Marketing During A Pandemic

Social media has changed the marketing world like nothing ever has before. However, ever since the COVID-19 pandemic rocked the world, social media marketing has been taken to a whole new level. Lockdown, social distancing, working from home; all of these parts of the world’s “new normal” have created a need for discovering the most effective ways of connecting with others socially and professionally.


About bounce rates and why insights and monitoring into a site’s analytics are important

About bounce rates and why insights and monitoring into a site’s analytics are important

The bounce rate numbers can be misleading. Let’s explore bounce rates, and why insights and monitoring a site’s analytics are important.


A/B testing and multi-armed bandit testing best practices

A/B testing and multi-armed bandit testing best practices

Explore A/B testing and multi-armed bandit testing best practices.


Developing a customer persona

Developing a customer persona

Understanding who you are marketing your services to (your customer) is everything. Let’s take a look at how to develop your customer persona.


Common website design mistakes

Common website design mistakes

How do you ensure that you have an appealing website with amazing content? Let’s take a look at the common website design mistakes to find out how!


Ethical user testing and avoiding bias in the usability testing process

Ethical user testing and avoiding bias in the usability testing process

User testing tries to create an environment (in so far as you can control factors) as close to the intended audience’s environment as possible and test the interface in those conditions. In web design, the goal is to identify any problems, discover opportunities for improvement or places where you can better meet the user’s needs, and learn about the target audience’s behavior and preferences.


Why it’s important to write purpose-driven content

Why it’s important to write purpose-driven content

Consumers love to get behind a cause and feel that the companies they support stand for something, especially a cause they believe in too. This is especially true during COVID. Find out how do you tell your consumers what causes you support through purpose-driven content marketing.

Key Medium Supports Frontline Workers During the Pandemic

Philadelphia, PA, : Key Medium is committed to making a difference in our community--especially during times of great need.


We are glad to be part of the solution for Philly's response to the pandemic by delivering solutions that have helped thousands of people find food on Philly Food Finder, for example, through our Coding For Causes program. Read more about the positive news about how Key Medium, along with others like Verizon, are making a difference in our community during the COVID-19 crisis.

Inspiring stories from Philly's business community
Philadelphia nonprofit webs design company Key Medium gets featured for branding and design during pandemic