Growth Library: A Collection of Digital Insights

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This digital insights blog is a labor of love by the team at Key Medium.

Our mission is to equip nonprofit organizations, government agencies, and businesses with the tools they need to grow their networks online. The Key Medium Growth Library provides digital insights and supports that commitment by providing useful information that empowers them to research, learn, and implement initiatives that will support their unique goals.

Growth Library: A Collection of Digital Insights Ali Jaffar April 29, 2019

Our Latest Digital Insights & Announcements


The Benefits of Nonprofits Using Social Media Marketing During A Pandemic

The Benefits of Nonprofits Using Social Media Marketing During A Pandemic

Social media has changed the marketing world like nothing ever has before. However, ever since the COVID-19 pandemic rocked the world, social media marketing has been taken to a whole new level. Lockdown, social distancing, working from home; all of these parts of the world’s “new normal” have created a need for discovering the most effective ways of connecting with others socially and professionally.


About bounce rates and why insights and monitoring into a site’s analytics are important

About bounce rates and why insights and monitoring into a site’s analytics are important

The bounce rate numbers can be misleading. Let’s explore bounce rates, and why insights and monitoring a site’s analytics are important.


A/B testing and multi-armed bandit testing best practices

A/B testing and multi-armed bandit testing best practices

Most people in the marketing game have heard of A/B testing, but maybe less familiar with multi-armed bandit testing. The term ‘multi-armed bandit’ actually derives from people who play slot machines, called one-arm bandits who decide which machines to play, how many times, and in which order for the maximum output. Any sort of testing […]


Developing a customer persona

Developing a customer persona

Understanding who you are marketing your services to (your customer) is everything. Let’s take a look at how to develop your customer persona.


Common website design mistakes

Common website design mistakes

How do you ensure that you have an appealing website with amazing content? Let’s take a look at the common website design mistakes to find out how!


Ethical user testing and avoiding bias in the usability testing process

Ethical user testing and avoiding bias in the usability testing process

User testing tries to create an environment (in so far as you can control factors) as close to the intended audience’s environment as possible and test the interface in those conditions. In web design, the goal is to identify any problems, discover opportunities for improvement or places where you can better meet the user’s needs, and learn about the target audience’s behavior and preferences.


Why it’s important to write purpose-driven content

Why it’s important to write purpose-driven content

Consumers love to get behind a cause and feel that the companies they support stand for something, especially a cause they believe in too. This is especially true during COVID. Find out how do you tell your consumers what causes you support through purpose-driven content marketing.


Digital design system best practices

Digital design system best practices

To create efficient and innovative product development every time, designers and CEOs alike need a design system in place. Design systems can increase the speed of the design and development process, ensuring that products are designed in a logical, coherent way every time.


Key Medium Supports Philadelphia’s Frontline and Regional Partners During the Pandemic

Key Medium Supports Philadelphia’s Frontline and Regional Partners During the Pandemic

When it comes to excellence in community service, few digital agencies are more recognized than Key Medium. For six-plus weeks, CEO Ali Jaffar has not taken pay so that the Key Medium can continue to deliver pro bono projects and to ensure that our partners were paid on time. We’ve won over 37 awards in the last 24 months due to our close collaboration with our amazing partners, and our company’s inspiring story during the public health crisis was recently featured alongside Verizon.


How to unify customer data for the best customer experience

How to unify customer data for the best customer experience

Unifying customer data for the best customer experience doesn’t have to be all that difficult! Read this piece for more on how to improve your CX to glean the most insight from your data.


Key Medium Helps Tackle Food Insecurity in Philadelphia and Wins 6 Awards

Key Medium Helps Tackle Food Insecurity in Philadelphia and Wins 6 Awards

A revamped online resource ecosystem launched a year ago has helped 20,000 Philadelphia residents access the information and support they need to turn abandoned vacant lots into community gardens and other open space.


Key Medium Designs 4-Time Award-Winning Personalized Digital Experience for Career-Seekers in Philadelphia

Key Medium Designs 4-Time Award-Winning Personalized Digital Experience for Career-Seekers in Philadelphia

A Streamlined Platform Improves User Experience and Access to Career-Seeker Services and Workforce Solutions


Taking the ‘Share of Voice’ KPI into consideration with your next marketing or PR campaign

Taking the ‘Share of Voice’ KPI into consideration with your next marketing or PR campaign

What is share of voice, how do you calculate it, and what will it mean for your business? Find out now.


How to Create a Top-Notch User Experience by Enhancing Your Website’s Information Architecture

How to Create a Top-Notch User Experience by Enhancing Your Website’s Information Architecture

Read how crafting a website’s information architecture typically begins with research in order to best understand what the users will be looking for, what their intent is, where they are coming from, and so on.


Brand refresh and website redesign help grow membership, awareness for the Bicycle Coalition

Brand refresh and website redesign help grow membership, awareness for the Bicycle Coalition

Read on about how we helped a 48-year-old coalition grow membership and improve the health, wellness, and communities in Greater Philadelphia.

Key Medium Supports Frontline Workers During the Pandemic

Philadelphia, PA, : Key Medium is committed to making a difference in our community--especially during times of great need.


We are glad to be part of the solution for Philly's response to the pandemic by delivering solutions that have helped thousands of people find food on Philly Food Finder, for example, through our Coding For Causes program. Read more about the positive news about how Key Medium, along with others like Verizon, are making a difference in our community during the COVID-19 crisis.

Inspiring stories from Philly's business community
Philadelphia nonprofit webs design company Key Medium gets featured for branding and design during pandemic