Growth & Insights Library

Get a Website Design Quote

This digital insights blog is a labor of love by the team at Key Medium.

Our mission is to equip nonprofit organizations, government agencies, and socially-responsible businesses with the tools they need to grow their networks online. The Key Medium Growth Library provides digital insights and supports that commitment by providing useful information that empowers them to research, learn, and implement initiatives that will support their unique goals.

Growth & Insights Library Ali Jaffar April 4, 2021

Our Latest Digital Insights & Announcements


Digital Project and Account Coordinator

Digital Project and Account Coordinator

We are hiring a Digital Project and Account Coordinator.


Go-to-market campaign for a mission-driven B2B SaaS Startup

Go-to-market campaign for a mission-driven B2B SaaS Startup

Employee Cycle saw a 70% increase in organic traffic value and a 28% expansion in keyword coverage in Search as a result of Key Medium’s content and design strategy, web analysis, SEO and UX improvement, and GTM and lead gen strategy.


Award-Winning Website Transformation for The Forbes Funds

Award-Winning Website Transformation for The Forbes Funds

Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region


What UX Maturity is & why Customer Experience Transformation matters for purpose-driven organizations

What UX Maturity is & why Customer Experience Transformation matters for purpose-driven organizations

What exactly is UX maturity? How mature are human-centered design practices at an organization and why does it matter? Read on to understand this and how UX maturity ties into the overall Customer Experience Transformation framework, and why it matters for purpose-driven organizations.


A Guide to Writing Engaging Content for SEO and Users in 2022

A Guide to Writing Engaging Content for SEO and Users in 2022

Writing for people first is critical for producing results, such as ranking on the top page in Google. Focus on the user and all else will follow!


What it means to foster an ecosystem of co-creation that excels in promoting innovation

What it means to foster an ecosystem of co-creation that excels in promoting innovation

Fostering innovation doesn’t happen in a box, it happens in a co-created manner done proactively. Read on about our thoughts on fostering a compassionate environment through human-centered best practices, such as rapid prototyping, to make a collective impact.


Top 10 Web Design Mistakes In 2021 with Jakob Nielsen

Top 10 Web Design Mistakes In 2021 with Jakob Nielsen

In 2021, the three characteristics the top ten web design mistakes were ‘Evil, Stupid, and Lazy.’ Dive in to hear about why you shouldn’t have massive hero images above the fold because people need to have immediate choices and see what the site is about to learn and have a delightful browsing experience.


Transitioning from Academia to Industry: Becoming a UX Design Researcher

Transitioning from Academia to Industry: Becoming a UX Design Researcher

Short Q & A with Dr. Klenk about his first week at Key Medium and his journey transitioning from academia to industry.


Towards Goodness and a Future of Humanness

Towards Goodness and a Future of Humanness

A demonstration of compassion, of deeper human connection–is what we collectively must work towards if we are to realize the potential of our collective genius. Our ability to collaborate to tackle the world’s greatest challenges depends on it, and our environment is not waiting on politicians.


Key Medium’s 9-Week UX Internship Program “an amazing internship!”

Key Medium’s 9-Week UX Internship Program “an amazing internship!”

Learn about Surabhi’s 9-week User Experience Research/Design internship experience during her exit interview. We aimed to craft the highest-quality experience for a new virtual internship program we invented–during the public health crisis. It’s been a learning experience for the whole Key Medium team, and of course, our first-ever full-time intern, Surabhi. Watch the clip and see Surabhi’s Internship User Journey Map–her final project with Key Medium!


Founder Ali Jaffar Stands With All Oppressed People & Demands Reparations and Anti-Racist Policies

Founder Ali Jaffar Stands With All Oppressed People & Demands Reparations and Anti-Racist Policies

Key Medium denounces racism in all its forms. We see the deeply ingrained inequality that exists in this country and are supremely disgusted by it.


Cause marketing vs purpose-driven marketing

Cause marketing vs purpose-driven marketing

Here’s the difference between cause marketing vs purpose-driven marketing. Cause marketing is short-term and purpose-driven marketing drives the core business aims. Consumers will shop at brands with purpose 64% of the time. Find out more.


The benefits of collaborative brainstorming using design thinking to foster innovation and lasting impact

The benefits of collaborative brainstorming using design thinking to foster innovation and lasting impact

Want lasting impact for your organization? Here’s how to employ design thinking and collaborative brainstorming. Find out how these can keep your business current and ensure your design is always user-centric.


UX Research/Design Intern Spotlight

UX Research/Design Intern Spotlight

We sat down (virtually) with Surabhi, our newest team member and first-ever User Experience Resarch/Design Intern, for a fun Q + A after her week at Key Medium.


How to keep a positive mindset during the pandemic: the new normal

How to keep a positive mindset during the pandemic: the new normal

Even though lockdown is easing for many countries around the world, the pandemic has forever changed our lives. It’s best not to see this time as waiting for life to resume or even a ‘long vacation’ but instead as a way to discover what core values you have, ways to move past the grief of lives forever transformed.

Award-Winning Website Transformation for a Nonprofit Organization in Pennsylvania

Pittsburgh, PA, : Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region


Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region

Nonprofit Website Redesign & Marketing Case Study
Nonprofit website redesign for Pennsylvania-based philanthropic organization supporting community-based nonprofit human services and social services organizations