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This digital insights blog is a labor of love by the team at Key Medium.

Our mission is to equip nonprofit organizations, startups, and small businesses with the tools they need to grow their networks online. The Key Medium Insights Blog supports that commitment by providing useful information that empowers them to research, learn, and implement initiatives that will support their unique goals.

Articles and Digital Insights Ali Jaffar June 5, 2018

Our Latest Digital Insights & Announcements


AIVA Honors Key Medium with a 2018 Davey Awards Silver

AIVA Honors Key Medium with a 2018 Davey Awards Silver

Philadelphia-based creative digital agency Key Medium takes home its 5th internationally acclaimed award for its work through Coding for Causes.


The Academy of Interactive and Visual Arts Recognizes Key Medium as a 2018 W3 Gold Award Winner

The Academy of Interactive and Visual Arts Recognizes Key Medium as a 2018 W3 Gold Award Winner

Key Medium Founder Ali Jaffar and Creative Director Erkan Salhi were honored as 2018 Gold Winners from W3 Awards for developing a standout brand experience – for a nonprofit college that provides vocational programs.


What You Need to Know About SEO Audits

What You Need to Know About SEO Audits

SEO, or Search Engine Optimization, is all about throwing the right query into Google and hoping your content is good enough to have your listing appear at the top of the search results. Right? Think again. This is where a great SEO audit comes in. Since you’re here, you probably already know about the basics […]


How to Write for SEO  in 2019

How to Write for SEO in 2019

These SEO writing tips will show you how to write relevant and ranking articles in 2019. Arm yourself with these SEO writing tricks.


How To Tackle A Content Marketing Audit For Your Small Business

How To Tackle A Content Marketing Audit For Your Small Business

A content marketing audit is something every small business needs to do from time to time. It ensures that you are using your content budget correctly, and that your website and copy are aligned with your wider business goals.


Marketing Innovation: Accelerating Change and the Big Fight to Stay Relevant

Marketing Innovation: Accelerating Change and the Big Fight to Stay Relevant

With the constant exponential evolution of technology, media and consumer behavior – the marketing landscape has kept progressively advancing – rewarding innovative companies and ushering in the Age of Assistance, as Google coins it. This recent piece by Google touches on the future applications of marketing technology and the ever-increasing rate of the spread of […]


6 Tips for Budgeting a Website Redesign and Retaining or Improving SEO

6 Tips for Budgeting a Website Redesign and Retaining or Improving SEO

Building or redesigning a website sounds scary and extensive. What to include, what not to include, how many pages, how many categories, how much will it all cost. These are just a few of the questions that may arise


Hiring an SEO Expert is Like Hiring a Star Salesperson Who’s Always Working for You

Hiring an SEO Expert is Like Hiring a Star Salesperson Who’s Always Working for You

For every small business that exists and every entrepreneur thinking of opening up a business, they need to have an SEO strategy in place. The SEO strategy’s effectiveness does not really determine the success for businesses. However there is undeniable proof and statistics that SEOs play a very important role in helping the business move ahead of its competitors.


How to Improve SEO for Your Website in 6 Easy Steps

How to Improve SEO for Your Website in 6 Easy Steps

Anyone who’s in the process of creating a site will ultimately run in the most humorous and most essential few letters for the own site: SEO. The acronym SEO stands for “search engine optimization.” The better your search engine ranking, the greater potential customers you’ll draw to your site. Here’s how to improve SEO. Thus, […]


What is IMC? A Beginner’s Guide to Integrated Marketing Communications

What is IMC? A Beginner’s Guide to Integrated Marketing Communications

A quick and simple guide to integrated marketing communications (IMC) to help marketing teams connect all of their communications and messages to keep a consistent brand.


Why Should I Hire a Professional SEO Company?

Why Should I Hire a Professional SEO Company?

Professional Search engine optimization services can lift your site above your competitors. SEO experts help brands and organizations deliver their sites to high rankings on search engines like Google. SEO experts also ensure that your website has a exceptional foundation that attracts users, meets industry best practices, and ultimately delivers value that lasts.


New Google Responsive Search Ads Will Show 90% More & Feature Higher Relevancy

New Google Responsive Search Ads Will Show 90% More & Feature Higher Relevancy

Through Responsive Search Ads, ad creation is simplfied, is more flexible and allows for a whopping 90% increase in characters for the new format.

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Keeping your pages in check can be tedious, but luckily knowing what needs to be improved is a fast and free process thanks to RunningSEO, a free SEO checker we've developed that scans your site and provides improvement recommendations in seconds. Run your professional SEO audit for free.

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