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This digital insights blog is a labor of love by the team at Key Medium.

Our mission is to equip nonprofit organizations, startups, and small businesses with the tools they need to grow their networks online. The Key Medium Insights Blog supports that commitment by providing useful information that empowers them to research, learn, and implement initiatives that will support their unique goals.

Articles and Digital Insights Ali Jaffar January 30, 2019

Our Latest Digital Insights & Announcements


Why Mobile Optimization Matters & Best Practices

Why Mobile Optimization Matters & Best Practices

Over half of the world’s internet users access the internet via a mobile phone. Here’s why mobile optimization matters and best practices for mobile optimization.


Why CRM Integration Matters & Best Practices

Why CRM Integration Matters & Best Practices

CRM stands for ‘customer relationship management.’ Companies often use CRM software to manage their customer and potential customer interactions.


Micro vs Macro Conversions

Micro vs Macro Conversions

A ‘conversion’ in the marketing world is someone who turns into a customer. This person buys your product or service or generally takes some action that you want them to take. There are two main types of conversions: micro and macro. We’ll get into the definitions later, but it’s important to understand that in the […]


User Experience Affects Your Bottom Line: Here are the Top 10 UX Videos from 2018 to Help You Grow

User Experience Affects Your Bottom Line: Here are the Top 10 UX Videos from 2018 to Help You Grow

Whatever your business does–from marketing to legal to to eCommerce and more–you’ll need to consider user experience overall. Here are 10 UX videos from 2018 to help you grow.


Nonprofit Websites: When to Redesign

Nonprofit Websites: When to Redesign

For nonprofits, the greatest employee can be the website. A nonprofit’s website is more often than not the first point of contact for donors, foundations, volunteers, and beneficiaries. Thus, the website must make a good first impression, be easy to navigate, contain valuable information, and tell a compelling story.


Why you should take responsive search ads and its implications on search results into consideration

Why you should take responsive search ads and its implications on search results into consideration

In January of 2017, Google decided no longer to support Flash player ads. Then, summer 2018, Google announced it would roll out responsive search ads. Google constantly tries to come up with improvements and innovations, so is this new AI-generated advertising a good thing for your company? And should you care? Should you consider the implications and impact on your business?


Designing Your Business Website: DIY OR HIRE A PRO?

Designing Your Business Website: DIY OR HIRE A PRO?

You’ve got the name. You’ve got the logo. You’ve got the concept. Time to bring your product or service to the wide world of the web. Easy, right?


Incorporating Storytelling into Nonprofit Web Design

Incorporating Storytelling into Nonprofit Web Design

Nonprofits can also benefit from storytelling immensely, and one of the greatest canvases a nonprofit can use to nail its storytelling is its website. Here are some tips for storytelling with nonprofit web design, with examples.


Ways to Get Your Website Optimized for Voice Assistants

Ways to Get Your Website Optimized for Voice Assistants

Voice search is here to stay, so here are ways to get your website optimized for voice assistants.


Off-page SEO vs on-page SEO

Off-page SEO vs on-page SEO

There are two SEO techniques that you will probably have heard of: one is ‘on-page SEO’ and the other is ‘off-page SEO.’ Together they are a way of optimizing your website for search and improving your organic search engine ranking.


The Mini-Guide to Local SEO

The Mini-Guide to Local SEO

Local SEO is incredibly important if you want to be found on Google, especially on mobile; however, local SEO will be more relevant to some businesses than others.


The importance of branding in web design and SEO

The importance of branding in web design and SEO

Here’s why branding is just as important as SEO and web design and why they go hand-in-hand.


How much should an SEO agency charge?

How much should an SEO agency charge?

When planning your company’s SEO and marketing budgets, what factors do you need to consider to determine if you’re getting good value for money? No one wants to be overcharged for services; however, just like when buying silk ties, you often get what you pay for– and that applies to SEO too.


What is web design’s role in SEO?

What is web design’s role in SEO?

We’re a web-based world. From computers to tablets to mobile devices, the web answers our questions, tells us what to buy, lets us know what our friends are up to, and keeps us from being bored when we are waiting at the doctor’s office. Think about it. How often do you Google something on your phone (or ask Alexa, Siri, or Google assistant)?


Gaining traction organically: why you should validate your channels with the bullseye framework before optimizing for specific keywords

Gaining traction organically: why you should validate your channels with the bullseye framework before optimizing for specific keywords

Organic search (as opposed to paid search) is still the best, most trusted way to rank in Google’s SERP. But, how can you gain organic traction? How do you figure out what is and isn’t working in your SEO and marketing efforts? Use these expert marketing tips to uncover your best channels, enabling a multiplier affect on your optimization efforts to gain traction for your product or service, organically.

The Academy of Interactive and Visual Arts Honors Key Medium With 5th Award!

Award-winning Philadelphia web design

NEW YORK, NY, : Philadelphia-based creative digital agency Key Medium takes home the internationally acclaimed award Davey Awards – recognizing small creative agencies for big ideas – for our Coding For Causes work.

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