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This digital insights blog is a labor of love by the team at Key Medium.

Our mission is to equip nonprofit organizations, government agencies, and businesses with the tools they need to grow their networks online. The Key Medium Growth Library provides digital insights and supports that commitment by providing useful information that empowers them to research, learn, and implement initiatives that will support their unique goals.

Articles and Digital Insights Library Ali Jaffar March 24, 2019

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A Guide to Identifying Keyword Intent

A Guide to Identifying Keyword Intent

SEO is used to drive highly targeted traffic to your website. As searcher’s are on their journey, you must factor their intent during keyword research to drive optimal results.


Improving Website Accessibility

Improving Website Accessibility

When considering the location of your business, you would analyse your target customer and cater to their needs.


Designing for People-First Matters: Why Mobile-First is a Necessity

Designing for People-First Matters: Why Mobile-First is a Necessity

Mobile performance matters. Even a hundredth of a second may be the difference between enhancing the user’s experience or increasing your bounce rate.


Why Compelling Imagery Matters & Best Practices

Why Compelling Imagery Matters & Best Practices

Imagery is everywhere and it’s an integral part of our world. From advertising to city planning to nature to what we perceive as beautiful, scary, macabre, and anything in between, imagery plays a big role.


Award-Winning Mobile Information Experience Enhances Access to Information and Opportunity

Award-Winning Mobile Information Experience Enhances Access to Information and Opportunity

A Streamlined Platform Improves User Experience and Access to Workforce Solutions


Things to Consider When Building a Nonprofit Website From Scratch

Things to Consider When Building a Nonprofit Website From Scratch

Building an all new website is a massive undertaking, especially for a nonprofit that is likely already strapped for resources. Here are some things to consider, and tips to make the process go as smoothly as possible.


Why Mobile Optimization Matters & Best Practices

Why Mobile Optimization Matters & Best Practices

Over half of the world’s internet users access the internet via a mobile phone. Here’s why mobile optimization matters and best practices for mobile optimization.


Why CRM Integration Matters & Best Practices

Why CRM Integration Matters & Best Practices

CRM stands for ‘customer relationship management.’ Companies often use CRM software to manage their customer and potential customer interactions.


Micro vs Macro Conversions

Micro vs Macro Conversions

Ultimately, a conversion translates into a sale. You should know that here are two main types of conversions: micro and macro. We’ll get into the definitions later, but it’s important to understand that in the early days of web design, a ‘successful’ website was measured by the numbers of ‘hits.’ But, what we know today is that you may have one million unique views per day, but if no one is converting or buying your product and–by extension–you don’t know how they are converting or buying your product or service, then you’re missing the largest piece of the puzzle.


User Experience Affects Your Bottom Line: Here are the Top 10 UX Videos from 2018 to Help You Grow

User Experience Affects Your Bottom Line: Here are the Top 10 UX Videos from 2018 to Help You Grow

Whatever your business does–from marketing to legal to to eCommerce and more–you’ll need to consider user experience overall. Here are 10 UX videos from 2018 to help you grow.


Nonprofit Websites: When to Redesign

Nonprofit Websites: When to Redesign

For nonprofits, the greatest employee can be the website. A nonprofit’s website is more often than not the first point of contact for donors, foundations, volunteers, and beneficiaries. Thus, the website must make a good first impression, be easy to navigate, contain valuable information, and tell a compelling story.


Why you should take responsive search ads and its implications on search results into consideration

Why you should take responsive search ads and its implications on search results into consideration

In January of 2017, Google decided no longer to support Flash player ads. Then, summer 2018, Google announced it would roll out responsive search ads. Google constantly tries to come up with improvements and innovations, so is this new AI-generated advertising a good thing for your company? And should you care? Should you consider the implications and impact on your business?


Designing Your Business Website: DIY or Hire a Pro?

Designing Your Business Website: DIY or Hire a Pro?

You’ve got the name. You’ve got the logo. You’ve got the concept. Time to bring your product or service to the wide world of the web. Easy, right?


Incorporating Storytelling into Nonprofit Web Design

Incorporating Storytelling into Nonprofit Web Design

Nonprofits can also benefit from storytelling immensely, and one of the greatest canvases a nonprofit can use to nail its storytelling is its website. Here are some tips for storytelling with nonprofit web design, with examples.


Ways to Get Your Website Optimized for Voice Assistants

Ways to Get Your Website Optimized for Voice Assistants

Voice search is here to stay, so here are ways to get your website optimized for voice assistants.

A Streamlined, Award-Winning Platform Improves User Experience and Access to Workforce Solutions

Mobile-first website redesign success case in Philadelphia

Philadelphia, PA, : Creative digital agency Key Medium takes home the internationally-acclaimed AVA Digital Award in the Mobile Website- Information Experience Category for our latest Coding For Causes grantee.


The Association of Marketing and Communications Professionals recognizes outstanding achievement by creative professionals involved in the concept, design, and production that is part of the evolution of digital communication.

Read about how we helped Philadelphia