Articles and Digital Insights

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This digital insights blog is a labor of love by the team at Key Medium.

Our mission is to equip nonprofit organizations, startups, and small businesses with the tools they need to grow their networks online. The Key Medium Insights Blog supports that commitment by providing useful information that empowers them to research, learn, and implement initiatives that will support their unique goals.

Articles and Digital Insights Ali Jaffar June 5, 2018

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The importance of branding in web design and SEO

The importance of branding in web design and SEO

Here’s why branding is just as important as SEO and web design and why they go hand-in-hand.


How much should an SEO agency charge?

How much should an SEO agency charge?

When planning your company’s SEO and marketing budgets, what factors do you need to consider to determine if you’re getting good value for money? No one wants to be overcharged for services; however, just like when buying silk ties, you often get what you pay for– and that applies to SEO too.


What is web design’s role in SEO?

What is web design’s role in SEO?

We’re a web-based world. From computers to tablets to mobile devices, the web answers our questions, tells us what to buy, lets us know what our friends are up to, and keeps us from being bored when we are waiting at the doctor’s office. Think about it. How often do you Google something on your phone (or ask Alexa, Siri, or Google assistant)?


Gaining traction organically: why you should validate your channels with the bullseye framework before optimizing for specific keywords

Gaining traction organically: why you should validate your channels with the bullseye framework before optimizing for specific keywords

Organic search (as opposed to paid search) is still the best, most trusted way to rank in Google’s SERP. But, how can you gain organic traction? How do you figure out what is and isn’t working in your SEO and marketing efforts? Use these expert marketing tips to uncover your best channels, enabling a multiplier affect on your optimization efforts to gain traction for your product or service, organically.


5 Marketing Trends That Will Impact Analytics in 2019

5 Marketing Trends That Will Impact Analytics in 2019

Learn about real marketing trends that will impact analytics in 2019 and beyond; from Google’s data studio to video and voice search.


Voice Search Marketing: Are You Ready for the Future?

Voice Search Marketing: Are You Ready for the Future?

As of 2018, over 1 billion search inquiries per month are made via voice. Voice search has experienced explosive growth due to the increasing popularity of affordable and convenient voice-powered devices like Google Assistant, Amazon’s Alexa, and Apple’s Siri.


How to hire an SEO company

How to hire an SEO company

You may be busy managing your small team of creatives, building your website, focusing on content relating to your product or service and ensuring that your offering message is clear- and so is your need to hire an SEO company.


Why SEO Matters for Purpose-Driven Organizations

Why SEO Matters for Purpose-Driven Organizations

If you work at a nonprofit or any kind of purpose-driven organization and have any kind of interaction with the organization’s website, you may have been asked about “SEO”.


Why Web Design Matters For Purpose-Driven Organizations

Why Web Design Matters For Purpose-Driven Organizations

It is critical to the very survival of purpose-driven organizations to meaningfully engage potential donors and constituents, but many purpose-driven organizations find themselves lacking adequate resources to do so.


How Your Company Can Win At Local SEO

How Your Company Can Win At Local SEO

Local SEO helps small companies take on big brands, and large companies reach engaged customers. Improving your local SEO standing could boost your company revenue by nearly 20% — and it’s not that hard to achieve once you get your local SEO strategy aligned.


Today’s Top 6 Ways to Use SEO to Grow Your Business

Today’s Top 6 Ways to Use SEO to Grow Your Business

Read the Six Secrets to Growing Your Business in Today’s Digital World. It is your website’s guide, its beacon of light.


Giving Tuesday: Worth It or Not?

Giving Tuesday: Worth It or Not?

Thanksgiving week is now underway, and that means you’ve probably been hearing about all of the Black Friday deals that will be happening. If you work in social impact, however, you’re probably more concerned with a different day- #GivingTuesday.


AIVA Honors Key Medium with a 2018 Davey Awards Silver

AIVA Honors Key Medium with a 2018 Davey Awards Silver

Philadelphia-based creative digital agency Key Medium takes home its 5th internationally acclaimed award for its work through Coding for Causes.


The Academy of Interactive and Visual Arts Recognizes Key Medium as a 2018 W3 Gold Award Winner

The Academy of Interactive and Visual Arts Recognizes Key Medium as a 2018 W3 Gold Award Winner

Key Medium Founder Ali Jaffar and Creative Director Erkan Salhi were honored as 2018 Gold Winners from W3 Awards for developing a standout brand experience – for a nonprofit college that provides vocational programs.


What You Need to Know About SEO Audits

What You Need to Know About SEO Audits

SEO, or Search Engine Optimization, is all about throwing the right query into Google and hoping your content is good enough to have your listing appear at the top of the search results. Right? Think again.

The Academy of Interactive and Visual Arts Honors Key Medium With 5th Award!

Award-winning Philadelphia web design

NEW YORK, NY, : Philadelphia-based creative digital agency Key Medium takes home the internationally acclaimed award Davey Awards – recognizing small creative agencies for big ideas – for our Coding For Causes work.

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