Growth & Insights Library

Get a Website Design Quote

This digital insights blog is a labor of love by the team at Key Medium.

Our mission is to equip nonprofit organizations, government agencies, and socially-responsible businesses with the tools they need to grow their networks online. The Key Medium Growth Library provides digital insights and supports that commitment by providing useful information that empowers them to research, learn, and implement initiatives that will support their unique goals.

Growth & Insights Library Ali Jaffar April 4, 2021

Our Latest Digital Insights & Announcements


The End of Cookies in Chrome

The End of Cookies in Chrome

Discover the impact of Google’s decision to end third-party cookies on digital marketing. Explore alternative attribution strategies and prepare for the shift to first-party data.


Is Bounce Rate Dead?

Is Bounce Rate Dead?

Is bounce rate still a relevant metric in the digital landscape? Dive into its evolution, limitations, and alternative metrics like time on page and scroll depth.


WordPress vs Webflow

WordPress vs Webflow

Explore the differences between WordPress and Webflow to determine the ideal platform for your website. From ease of use to design flexibility, scalability, and more, find the right fit for your requirements.


The Value of Up-To-Date Websites

The Value of Up-To-Date Websites

As technology evolves, websites become outdated, impacting user experience and search engine visibility. An updated website enhances UX, SEO, security, brand credibility, and competitive edge.


The Power of WordPress for Nonprofits: A Comprehensive Guide

The Power of WordPress for Nonprofits: A Comprehensive Guide

ith WordPress, creating impactful sites is easy and cost-effective. From intuitive design to seamless donation integration, WordPress empowers nonprofits to connect with supporters and drive social change.


Tech Innovations Driving Social Change

Tech Innovations Driving Social Change

Explore the transformative impact of technological innovations on society, from AI and blockchain to renewable energy and telemedicine. Discover how these advancements are reshaping industries and driving meaningful social change.


Ethical Tests in Marketing: Ensuring Your Campaigns Align with Your Mission

Ethical Tests in Marketing: Ensuring Your Campaigns Align with Your Mission

Discover the vital role of branding for nonprofits in today’s cluttered digital landscape. Learn how to build trust, connect with supporters, differentiate from competitors, attract corporate partnerships, and drive donations through effective branding strategies.


Harnessing the Power of Data-Driven UX for Higher Conversions

Harnessing the Power of Data-Driven UX for Higher Conversions

Organizations and nonprofits now have the ability to collect anywhere from hundreds to millions of data points from how many website views you have overall to revenue generated online to your bounce rate to your engagement rate on social media. The data is endless and sometimes it feels overwhelming to figure out exactly what to […]


The Importance of Branding for Nonprofits: Making Your Cause Stand Out

The Importance of Branding for Nonprofits: Making Your Cause Stand Out

In today’s crowded nonprofit landscape, effective branding is essential for standing out and attracting support. Learn why branding matters, how to build trust and credibility, connect with supporters, differentiate from competitors, attract corporate partnerships, and drive donations.


The Role of Social Media in Enhancing Brand Awareness

The Role of Social Media in Enhancing Brand Awareness

Unlock the potent strategies of social media to boost brand awareness and engagement, utilizing compelling content, authentic interaction, and targeted visibility tools to navigate the digital marketing landscape effectively. Explore the cost-effective, wide-reaching benefits that elevate brands in a connected global audience.


Key Design Principles for Modern Websites: A Deep Dive into Aesthetics and Functionality

Key Design Principles for Modern Websites: A Deep Dive into Aesthetics and Functionality

Modern websites prioritize minimalism and AI-driven experiences for user-friendly navigation. Key design principles include user-centeredness, mobile-responsiveness, minimalism, visual hierarchy, high-quality content, loading speed, and scalability.


Crafting the Best Nonprofit Web Design: From Vision to Implementation

Crafting the Best Nonprofit Web Design: From Vision to Implementation

Maximize your nonprofit’s impact with a strategically designed website. Our guide navigates through essential steps, from establishing brand identity to implementing engaging design, ensuring your site effectively narrates your story and elevates your mission to the forefront of audience engagement.


How Purpose-Driven Marketing Campaigns Can Amplify Your Brand Message

How Purpose-Driven Marketing Campaigns Can Amplify Your Brand Message

Purpose-driven marketing aligns brand values with societal needs, building trust and loyalty. Successful campaigns prioritize authenticity and transparency, engaging audiences emotionally.


Empowering Aspiring UX Designers: Talia’s Internship Journey with Key Medium

Empowering Aspiring UX Designers: Talia’s Internship Journey with Key Medium

Talia’s journey from intern to associate at Key Medium showcases her rapid growth in UX design, bolstered by certifications and a diverse skill set, making her an invaluable asset to the team.


Unlocking Human Potential: How AI Boosts Productivity and Streamlines Workflow

Unlocking Human Potential: How AI Boosts Productivity and Streamlines Workflow

Explore a world where artificial intelligence isn’t a threat but a benefi, streamlining work processes, and amplifying human creativity in unexpected ways. Dive into the many facets of how AI can elevate efficiency, unearth critical data, and refine customer interactions, all while maintaining a human-centric approach

Award-Winning Website Transformation for a Nonprofit Organization in Pennsylvania

Pittsburgh, PA, : Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region


Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region

Nonprofit Website Redesign & Marketing Case Study
Nonprofit website redesign for Pennsylvania-based philanthropic organization supporting community-based nonprofit human services and social services organizations