This digital insights blog is a labor of love by the team at Key Medium.
Our mission is to equip nonprofit organizations, government agencies, and socially-responsible businesses with the tools they need to grow their networks online. The Key Medium Growth Library provides digital insights and supports that commitment by providing useful information that empowers them to research, learn, and implement initiatives that will support their unique goals.
Our Latest Digital Insights & Announcements
Transform Your Nonprofit Website: Best Practices for Impactful and Engaging Design Strategies
Discover the best practices for creating a high-impact nonprofit website that drives engagement, donations, and support to further your mission.
Use Data, Storytelling, & Social Selling to Advance Your Nonprofit Mission Work
Nonprofit organizations need to prioritize communication of their mission to advance their cause. Using tools such as data literacy, storytelling, LinkedIn best practices, and social selling can help them reach their target audience and spread their message effectively. However, learning these techniques can be a challenge, which is why an experienced digital marketing company like Key Medium can help.
From Planning to Follow-Up: The Nonprofit’s Guide to Hosting a High-Impact Virtual Event
Far too many purpose-driven and socially minded organizations fall short of their goals, not because the cause is not a good one but because of the low visibility. Creating events that have high engagement is the key to keeping your worthy cause well-funded and making progress.
Integrated Marketing Campaigns: How to Boost Your Organization with a Cohesive Strategy
A quick and simple guide to integrated marketing communications (IMC) to help marketing teams connect all of their communications and messages to keep a consistent brand.
Creating a Website to Remember: A Guide for Nonprofits
Looking to create a website that truly reflects your nonprofit organization’s mission and values? Check out Key Medium’s ultimate guide to nonprofit website design. Learn how to create user-friendly content, structure your site for maximum impact, and optimize for search engines. Get inspired by real-life success stories and discover how to find the perfect design team to meet your unique needs. Whether you’re just starting out or looking to give your current website a major overhaul, our guide will help you create a website that makes a lasting impression. Don’t miss out on this essential resource for building the best nonprofit website!
Donation Page Best Practices in 2023 and Beyond with Examples
A comprehensive guide on how to best develop your own donation page, focused on maintaining best practices while reaching your whole audience.
Top Marketing Priorities in 2023
When you attend marketing conferences, you may leave feeling pumped and inspired, but how does that translate to your business when you get back to the office? Were you left with four concrete steps to improve your conversion rate or a new way to determine if your blog is generating a positive ROI? It’s understandable that the marketing landscape is a little uncertain with Elon’s acquisition of Twitter, AI with ChatGPT’s release, Google search journeys, voice search, websites still not being optimized for mobile (how is this happening in 2023?), and so much more. Where do you even begin to figure out how to rank on Google, keep your rankings, keep your market share, get on the ladder, or whatever your goal is for next year? Let’s explore some concrete 2023 marketing priorities.
What UX Maturity is & why Customer Experience Transformation matters for purpose-driven organizations
What exactly is UX maturity? How mature are human-centered design practices at an organization and why does it matter? Read on to understand this and how UX maturity ties into the overall Customer Experience Transformation framework, and why it matters for purpose-driven organizations.
A Guide to Writing Engaging Content for SEO and Users in 2023
Writing for people first is critical for producing results, such as ranking on the top page in Google. Focus on the user and all else will follow!
Web Design Statement of Work Guide
Understanding the web design statement of work is critical for ensuring that your project turns out the way you want it to. In this article, we’ll give you a crash course in everything you need to know to hire your web design contractor or agency.
Your Guide to a WordPress Web Development Project’s Scope of Work
Before starting your project, you need to understand your WordPress development project’s scope of work (SOW). Here’s everything you need to know about what should be included in your project’s scope of work.
Digital Project and Account Coordinator
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Go-to-market campaign for a mission-driven B2B SaaS Startup
Employee Cycle saw a 70% increase in organic traffic value and a 28% expansion in keyword coverage in Search as a result of Key Medium’s content and design strategy, web analysis, SEO and UX improvement, and GTM and lead gen strategy.
Award-Winning Website Transformation for The Forbes Funds
Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region
6 Tips for Budgeting a Website Redesign—While Retaining or Improving SEO on Google
Building or redesigning a website sounds scary and extensive. What to include, what not to include, how many pages, how many categories, how much will it all cost. These are just a few of the questions that may arise