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This digital insights blog is a labor of love by the team at Key Medium.

Our mission is to equip nonprofit organizations, startups, and small businesses with the tools they need to grow their networks online. The Key Medium Insights Blog supports that commitment by providing useful information that empowers them to research, learn, and implement initiatives that will support their unique goals.

Our Latest Digital Insights & Announcements



The Future of Marketing: Accelerating Change and The Big Fight to Stay Relevant Beyond 2020

The Future of Marketing: Accelerating Change and The Big Fight to Stay Relevant Beyond 2020

A recent piece on the future of marketing on Think With Google has got me, well, thinking.


Our WebVR Tribute to Philadelphia for Super Bowl LII with Mozilla’s A-FRAME VR

Our WebVR Tribute to Philadelphia for Super Bowl LII with Mozilla’s A-FRAME VR

It’s been a while since the Eagles have made it to the Super Bowl, and we’ve been looking for an excuse to experiment with the Mozilla A-FRAME web virtual reality (WebVR) framework.


Digital Agency Key Medium Opens a New Creative Lab in Downtown Philadelphia

Digital Agency Key Medium Opens a New Creative Lab in Downtown Philadelphia

PHILADELPHIA, PA: To celebrate four years of creating beautiful, branded online experiences for small businesses, nonprofit organizations, and government agencies, Key Medium moved its creative, development, and marketing teams to a bustling office space in Philadelphia’s Chinatown neighborhood. The airy, open-space office is stocked with snacks, coffee, and colorful collaborative workspaces.


Top 10 User Experience Videos of 2017

Top 10 User Experience Videos of 2017

Watch the top user experience videos published in 2017 – from the Nielsen Norman Group (NN/g) audience. Each video runs for 2–3 minutes, unless otherwise indicated. Enjoy these UX videos – which are rich with guidelines and tips – and have a prosperous New Year!


Some Designs Work Better Than Other Designs

Some Designs Work Better Than Other Designs

You may find yourself thinking: “which design is better?” If you’re about to launch a new website, or are evaluating your existing website, it’s important to understand why some designs are better than others.


Luxury Real Estate Website Design and Brand Development

Luxury Real Estate Website Design and Brand Development

CLIENT SPOTLIGHT: United Homes Builder / WLIVING


Conduct an SEO Audit to Improve Search Rankings

Conduct an SEO Audit to Improve Search Rankings

The discoverability of your website is crucial to its success, so you should conduct an SEO audit to ensure that your customer base can quickly and easily find your business when they search online.


Legal Near Me: Our Local Lawyer Marketing Solution

Legal Near Me: Our Local Lawyer Marketing Solution

About Legal Near Me: We Help Searchers (Prospective Defendants and Plaintiffs) Find Law Firms Nearby


Benefits of a Mobile Site for Businesses

Benefits of a Mobile Site for Businesses

More and more users are spending time on mobile sites, so getting a mobile site right for your business is crucial to your success. In a mobile-led world, consumer expectations are high.


Better Engage Users with High-Quality Accelerated Mobile Pages

Better Engage Users with High-Quality Accelerated Mobile Pages

Using Accelerated Mobile Pages? Learn about quality guidelines and a recent demand from Google to ensure that, starting Feb 1, 2018, your canonical page content needs to match AMP.


Should You Really Hire an Advertising Agency?

Should You Really Hire an Advertising Agency?

In one word: no. Advertising in Google is important. If you do it yourself you’ll quickly discover the hidden benefits of running ads on your own – whether it’s for your startup, small business, or nonprofit organization. Check out the 2018 AdWords coupon, too.

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