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This digital insights blog is a labor of love by the team at Key Medium.

Our mission is to equip nonprofit organizations, startups, and small businesses with the tools they need to grow their networks online. The Key Medium Insights Blog supports that commitment by providing useful information that empowers them to research, learn, and implement initiatives that will support their unique goals.

Articles and Digital Insights Ali Jaffar June 5, 2018

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How To Tackle A Content Marketing Audit For Your Small Business

How To Tackle A Content Marketing Audit For Your Small Business

A content marketing audit is something every small business needs to do from time to time. It ensures that you are using your content budget correctly, and that your website and copy are aligned with your wider business goals.


Marketing Innovation: Accelerating Change and the Big Fight to Stay Relevant

Marketing Innovation: Accelerating Change and the Big Fight to Stay Relevant

With the constant exponential evolution of technology, media and consumer behavior – the marketing landscape has kept progressively advancing – rewarding innovative companies and ushering in the Age of Assistance, as Google coins it. This recent piece by Google touches on the future applications of marketing technology and the ever-increasing rate of the spread of […]


6 Tips for Budgeting a Website Redesign and Retaining or Improving SEO

6 Tips for Budgeting a Website Redesign and Retaining or Improving SEO

Building or redesigning a website sounds scary and extensive. What to include, what not to include, how many pages, how many categories, how much will it all cost. These are just a few of the questions that may arise


Hiring an SEO Expert: Why SEO is Like Hiring a Star Salesperson Who’s Always Working for You (Even While You Sleep)

Hiring an SEO Expert: Why SEO is Like Hiring a Star Salesperson Who’s Always Working for You (Even While You Sleep)

For every small business that exists and every entrepreneur thinking of opening up a business, they need to have an SEO strategy in place. The SEO strategy’s effectiveness does not really determine the success for businesses. However there is undeniable proof and statistics that SEOs play a very important role in helping the business move ahead of its competitors.


How to Improve SEO for Your Website in 6 Easy Steps

How to Improve SEO for Your Website in 6 Easy Steps

Anyone who’s in the process of creating a site will ultimately run in the most humorous and most essential few letters for the own site: SEO. The acronym SEO stands for “search engine optimization.” The better your search engine ranking, the greater potential customers you’ll draw to your site. Here’s how to improve SEO. Thus, […]


What is IMC? A Beginner’s Guide to Integrated Marketing Communications

What is IMC? A Beginner’s Guide to Integrated Marketing Communications

A quick and simple guide to integrated marketing communications (IMC) to help marketing teams connect all of their communications and messages to keep a consistent brand.


Why Should I Hire a Professional SEO Company?

Why Should I Hire a Professional SEO Company?

Professional Search engine optimization services can lift your site above your competitors. SEO experts help brands and organizations deliver their sites to high rankings on search engines like Google. SEO experts also ensure that your website has a exceptional foundation that attracts users, meets industry best practices, and ultimately delivers value that lasts.


New Google Responsive Search Ads Will Show 90% More & Feature Higher Relevancy

New Google Responsive Search Ads Will Show 90% More & Feature Higher Relevancy

Through Responsive Search Ads, ad creation is simplfied, is more flexible and allows for a whopping 90% increase in characters for the new format.


An Interactive, Award-Winning Branded Government Website

An Interactive, Award-Winning Branded Government Website

SUCCESS CASE SPOTLIGHT: New Jersey Department of Agriculture


How to Create a Keyword List That Works

How to Create a Keyword List That Works

Creating an effective keyword list takes time, effort, and focus. But it is one of the most important things you can do to help your business, agency, or customers be successful.


Ultimate Website Guide to Redesigning a Website: Nonprofit Edition

Ultimate Website Guide to Redesigning a Website: Nonprofit Edition

What are the steps and skills needed to plan a major site redesign for your organization?


Nonprofit College Website Redesign & Enrollment Marketing

Nonprofit College Website Redesign & Enrollment Marketing

SUCCESS CASE SPOTLIGHT: The Workforce Institute’s City College

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