Growth Library: A Collection of Digital Insights

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This digital insights blog is a labor of love by the team at Key Medium.

Our mission is to equip nonprofit organizations, government agencies, and businesses with the tools they need to grow their networks online. The Key Medium Growth Library provides digital insights and supports that commitment by providing useful information that empowers them to research, learn, and implement initiatives that will support their unique goals.

Growth Library: A Collection of Digital Insights Ali Jaffar April 29, 2019

Our Latest Digital Insights & Announcements


Which is a Better Investment: Paid Ads or Content Marketing?

Which is a Better Investment: Paid Ads or Content Marketing?

Whether content marketing or paid ads are a better value is a chicken-and-egg situation. High-quality, engaging content is a base to share via your paid ads. Read more.


Common Branding Mistakes that Hurt Your Company Image

Common Branding Mistakes that Hurt Your Company Image

When companies get it right, branding can work like peanut butter and chocolate. But companies that get it wrong can face public backlash. Here is how branding mistakes can hurt your image.


Setting Up Your First Google Ad Grant Campaign for Success (And Compliance)

Setting Up Your First Google Ad Grant Campaign for Success (And Compliance)

Google Ad Grants is a fantastic way to get your nonprofit’s name out there. The program provides access to $10,000 USD of in-kind advertising each month, enabling organizations to raise greater awareness, increase donations, and recruit more volunteers to power their mission, all without spending their own money.


Tips for Connecting Your Website to Holistic Analytics Tools to Measure KPIs in Real-Time

Tips for Connecting Your Website to Holistic Analytics Tools to Measure KPIs in Real-Time

The process of gathering, analyzing, and using this data to make measurable improvements to your website and marketing strategies is called website analytics. Website analytics measures key performance indicators (KPIs), helping you set goals for improvement. But how do you gather this data and what do you do with it once you have it? What do you need to know to get started with website analytics tools?


The Link Between Brand Identity and Value: How Strong Branding Will Help Your Business Grow

The Link Between Brand Identity and Value: How Strong Branding Will Help Your Business Grow

Find out the link between brand identity and perceived value. Will strong branding help you to grow your business? Absolutely! Find out more.


6 Principles to Stand By to Stand Out as a Startup Tech Entrepreneur

6 Principles to Stand By to Stand Out as a Startup Tech Entrepreneur

Starting a new tech business is a lofty endeavor and can be very rewarding for those who decide to try. Just like with any business startup, one of the biggest obstacles is differentiating your business from others and elevating yourself in the eyes of consumers. Once that hurdle has been overcome, it is easier to continue to grow and build a very successful business.


New Digital Experience Helps Adults with Disabilities Gain Employment in Philadelphia and Delaware

New Digital Experience Helps Adults with Disabilities Gain Employment in Philadelphia and Delaware

When we came across an awesome organization that empowers adults with disabilities- we noticed a slew of issues with their website design which was hurting their brand. After they applied, we awarded them with a 100% grant to completely redesign their digital brand experience through Coding for Causes, achieving a massive surge in usage and winning international recoginition in the 2019 dotComm Awards.


Customer Experience vs User Experience

Customer Experience vs User Experience

What’s the difference between customer experience vs user experience and do they matter to your business? Find out more about the two elements of customer experience and how you can improve.


How to Write for SEO in 2020

How to Write for SEO in 2020

To up your blogging game in 2020, what do you need to know? Here are some tips on how to write for SEO in 2020. Keep up with Google’s new search journeys and more. Keep reading.


Award-winning Digital Experience for an Industry Partnership in Southeastern Pennsylvania

Award-winning Digital Experience for an Industry Partnership in Southeastern Pennsylvania

Designed and developed a microsite for a multi-employer collaborative comprised of regional manufacturers who work with education, workforce development, and economic development– successfully growing membership by clearly conveying their value proposition to members and prospects, industry news, and events.


Google is Changing: Is SEO Here to Stay?

Google is Changing: Is SEO Here to Stay?

We’ve been writing lately about all of Google’s new updates from AI first to Google’s search journeys to Google’s contextual signals and it demonstrates how search is changing. That, combined with the 2015 report that social media now drives over one-third of traffic has led some experts to say that ‘SEO is dead’ but that cannot be further from the truth. So, don’t abandon your search engine optimization strategy just yet. Let’s explore the fact that Google is changing but is SEO here to stay?


Key Medium Named 2019 Local Excellence Award Winner in Philadelphia

Key Medium Named 2019 Local Excellence Award Winner in Philadelphia

Philadelphia, PA, August 29, 2019: Key Medium Named 2019 Local Excellence Award Winner in Philadelphia by UpCity in the Search Marketplace


How to Get Users to Actually Read Your Words

How to Get Users to Actually Read Your Words

Have you ever picked up a book and not been able to set it down? Maybe you’ve opened an email and started reading it, only to realize before you knew it you were half-way through. Have you ever stopped to wonder why you may stay longer on some websites, and simply click away from others?This has to do with the narrative and the words used. Yes, the written content on any website or book plays a huge part in retaining our interest and keeping our attention.


2020 Marketing Priorities

2020 Marketing Priorities

When you attend marketing conferences, you may leave feeling pumped and inspired, but how does that translate to your business when you get back to the office? Were you left with four concrete steps to improve your conversion rate or a new way to determine if your blog is generating a positive ROI? It’s understandable that the marketing landscape is a little uncertain with Brexit, AI-first, Google search journeys, voice search, GDPR, websites still not being optimized for mobile (how is this happening in 2019?), and so much more. Where do you even begin to figure out how to rank on Google, keep your rankings, keep your market share, get on the ladder, or whatever your goal is for next year? Let’s explore some concrete 2020 marketing priorities.


Content Strategy vs. Content Tactics

Content Strategy vs. Content Tactics

Modern companies did not invent content marketing; it has been around for well over a century (as you can see) but now everyone does it. You don’t get as big of a slice in the market as companies did in the early days. But in order to stay relevant in a world full of content, you need to have your content strategy and content tactics in place.

Key Medium Named 2019 Local Excellence Award Winner in Philadelphia

Philadelphia, PA, : Key Medium honored by UpCity as one of the top 20 service providers in Philadelphia.


Exclusive websites created by Key Medium have succeeded in confirming the results delivered to clients, verified by third-party testinomial. And, hence Key Medium gets a prestigious honor with the recognition for Local Excellence in B2B marketing in Philadelphia. Along with this, digital marketing and SEO services offered by the firm are soon expected to top the list of the best digital marketing agencies of the world.

Top B2B Marketing Agency in Philadelphia
Philadelphia SEO, Website, and Branding Design Agency receives Local Excellence Award in 2019