Our mission is to equip nonprofit organizations, government agencies, and businesses with the tools they need to grow their networks online. The Key Medium Growth Library provides digital insights and supports that commitment by providing useful information that empowers them to research, learn, and implement initiatives that will support their unique goals.
Social media has changed the marketing world like nothing ever has before. However, ever since the COVID-19 pandemic rocked the world, social media marketing has been taken to a whole new level. Lockdown, social distancing, working from home; all of these parts of the world’s “new normal” have created a need for discovering the most effective ways of connecting with others socially and professionally.
The bounce rate numbers can be misleading. Let’s explore bounce rates, and why insights and monitoring a site’s analytics are important.
Most people in the marketing game have heard of A/B testing, but maybe less familiar with multi-armed bandit testing. The term ‘multi-armed bandit’ actually derives from people who play slot machines, called one-arm bandits who decide which machines to play, how many times, and in which order for the maximum output. Any sort of testing […]
Understanding who you are marketing your services to (your customer) is everything. Let’s take a look at how to develop your customer persona.
How do you ensure that you have an appealing website with amazing content? Let’s take a look at the common website design mistakes to find out how!
User testing tries to create an environment (in so far as you can control factors) as close to the intended audience’s environment as possible and test the interface in those conditions. In web design, the goal is to identify any problems, discover opportunities for improvement or places where you can better meet the user’s needs, and learn about the target audience’s behavior and preferences.
Consumers love to get behind a cause and feel that the companies they support stand for something, especially a cause they believe in too. This is especially true during COVID. Find out how do you tell your consumers what causes you support through purpose-driven content marketing.
To create efficient and innovative product development every time, designers and CEOs alike need a design system in place. Design systems can increase the speed of the design and development process, ensuring that products are designed in a logical, coherent way every time.
When it comes to excellence in community service, few digital agencies are more recognized than Key Medium. For six-plus weeks, CEO Ali Jaffar has not taken pay so that the Key Medium can continue to deliver pro bono projects and to ensure that our partners were paid on time. We’ve won over 37 awards in the last 24 months due to our close collaboration with our amazing partners, and our company’s inspiring story during the public health crisis was recently featured alongside Verizon.
Unifying customer data for the best customer experience doesn’t have to be all that difficult! Read this piece for more on how to improve your CX to glean the most insight from your data.
A revamped online resource ecosystem launched a year ago has helped 20,000 Philadelphia residents access the information and support they need to turn abandoned vacant lots into community gardens and other open space.
A Streamlined Platform Improves User Experience and Access to Career-Seeker Services and Workforce Solutions
What is share of voice, how do you calculate it, and what will it mean for your business? Find out now.
Read how crafting a website’s information architecture typically begins with research in order to best understand what the users will be looking for, what their intent is, where they are coming from, and so on.
Read on about how we helped a 48-year-old coalition grow membership and improve the health, wellness, and communities in Greater Philadelphia.
Philadelphia, PA, : Key Medium is committed to making a difference in our community--especially during times of great need.
We are glad to be part of the solution for Philly's response to the pandemic by delivering solutions that have helped thousands of people find food on Philly Food Finder, for example, through our Coding For Causes program. Read more about the positive news about how Key Medium, along with others like Verizon, are making a difference in our community during the COVID-19 crisis.
Inspiring stories from Philly's business community
