Growth Library: A Collection of Digital Insights

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This digital insights blog is a labor of love by the team at Key Medium.

Our mission is to equip nonprofit organizations, government agencies, and businesses with the tools they need to grow their networks online. The Key Medium Growth Library provides digital insights and supports that commitment by providing useful information that empowers them to research, learn, and implement initiatives that will support their unique goals.

Growth Library: A Collection of Digital Insights Ali Jaffar April 29, 2019

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How to Get Users to Actually Read Your Words

How to Get Users to Actually Read Your Words

Have you ever picked up a book and not been able to set it down? Maybe you’ve opened an email and started reading it, only to realize before you knew it you were half-way through. Have you ever stopped to wonder why you may stay longer on some websites, and simply click away from others?This has to do with the narrative and the words used. Yes, the written content on any website or book plays a huge part in retaining our interest and keeping our attention.


2020 Marketing Priorities

2020 Marketing Priorities

When you attend marketing conferences, you may leave feeling pumped and inspired, but how does that translate to your business when you get back to the office? Were you left with four concrete steps to improve your conversion rate or a new way to determine if your blog is generating a positive ROI? It’s understandable that the marketing landscape is a little uncertain with Brexit, AI-first, Google search journeys, voice search, GDPR, websites still not being optimized for mobile (how is this happening in 2019?), and so much more. Where do you even begin to figure out how to rank on Google, keep your rankings, keep your market share, get on the ladder, or whatever your goal is for next year? Let’s explore some concrete 2020 marketing priorities.


Content Strategy vs. Content Tactics

Content Strategy vs. Content Tactics

Modern companies did not invent content marketing; it has been around for well over a century (as you can see) but now everyone does it. You don’t get as big of a slice in the market as companies did in the early days. But in order to stay relevant in a world full of content, you need to have your content strategy and content tactics in place.


How Google Uses Contextual Signals to Personalize Messages to Mobile Users

How Google Uses Contextual Signals to Personalize Messages to Mobile Users

More than half of all Google searches are now conducted on mobile phones, which means that it’s now more important than ever to ensure your website and every single page on your site is optimized for mobile, is user-friendly, and optimized for local search.


Website Redesign vs Rebuild

Website Redesign vs Rebuild

The average lifespan of a well-designed and structured website is anywhere from three to seven years. The decision to redesign shouldn’t be taken lightly and shouldn’t be done on a whim to follow the latest trends. Redesigning and rebuilding your website to ensure it’s in top form can be the best investment you make; however, the bottom line is that redesigns and rebuilds are expensive. Let’s take a look at redesign vs rebuild: which is better value for money and which will get you long-term results.


Website Performance Metrics

Website Performance Metrics

How do you know if your website is performing well or performing poorly? Learn about the tools and metrics to use to measure that performance for your site.


Essential SEO and Content Marketing Tactics for Web Developers during a Redesign Process

Essential SEO and Content Marketing Tactics for Web Developers during a Redesign Process

With the constantly-changing internet landscape, businesses are often required to reevaluate their website, branding, and content production processes. Whether you work as a web designer, an SEO specialist or a content creator, SEO and content marketing play a large role in the success of your or your client’s website.


Top Four Website Structures and Sitemap Design for Purpose-Driven Organizations (Guide)

Top Four Website Structures and Sitemap Design for Purpose-Driven Organizations (Guide)

There’s both an art and science to great web design. There are the visual, layout, and psychological aspects but also the underlying technical aspects such as sitemap design, user experience considerations, technical SEO, on-page and off-page SEO, local SEO, schema, understanding Google’s search journeys, preference for mobile-first and mobile optimization, and AI-first, and much more.


Can we re-imagine the future of work? More time off, fewer hours, more pay, fewer workdays, more flexibility!

Can we re-imagine the future of work? More time off, fewer hours, more pay, fewer workdays, more flexibility!

Can we re-imagine our working lives? Are shorter work weeks, fewer hours, holiday time, and remote working mutually beneficial to both employer and employee?


What is the Difference Between UI and UX Design, and Why Does It Matter?

What is the Difference Between UI and UX Design, and Why Does It Matter?

What’s the difference between UI and UX? The difference between a user-friendly website and one with a high bounce rate is good design.


AI-first and the Anticipation to Win Now and in the Future

AI-first and the Anticipation to Win Now and in the Future

Google has a new update. Find out about AI-first, how it’s replacing mobile-first, and how it will change how your market your brand now and in the future.


Pennsylvania’s ‘Key Medium’ Gets Established as a Top Web Development Company For Its Exclusive Websites

Pennsylvania’s ‘Key Medium’ Gets Established as a Top Web Development Company For Its Exclusive Websites

Friendly websites created by Key Medium have succeeded in alluring GoodFirms. And, hence Key Medium gets a prestigious honor with the title of top web development agency in Pennsylvania.


Making a case for Pageless Design

Making a case for Pageless Design

The purpose of any website is to communicate with its reader. Whether it’s to convince them to try a service, buy a product, or entertain them, the goal of the website is to draw the reader in.


Keeping Your Vision While Growing Your Organization

Keeping Your Vision While Growing Your Organization

Growing a business is not a simple task; it takes an enormous amount of hard work, dedication, and devotion. With all the advice and opinions out there, sometimes growing a company can be overwhelming for entrepreneurs and business people simply because they have so much input coming at them. Toss in the pressure that can come from backers and investors, and if not carried out with purpose, it’s incredibly easy to lose your vision in the growth process.


Best Practices for Donation Pages for 2020 and Beyond

Best Practices for Donation Pages for 2020 and Beyond

A comprehensive guide on how to best develop your own donation page, focused on maintaining best practices while reaching your whole audience.

Pennsylvania’s ‘Key Medium’ Gets Established as a Top Web Development Company For Its Exclusive Websites

Philadelphia, PA, : Creative digital agency Key Medium ranked as Top Web Development Company in Pennsylvania by Washington-DC based B2B research company GoodFirms


Friendly websites created by Key Medium have succeeded in alluring GoodFirms. And, hence Key Medium gets a prestigious honor with the title of top web development agency in Pennsylvania. Along with this, digital marketing and SEO services offered by the firm are soon expected to top the list of the best digital marketing agencies of the world.

How are we the best web development company?
Best in Class Nonprofit Website Design by Key Medium in Philadelphia