Our mission is to equip nonprofit organizations, government agencies, and businesses with the tools they need to grow their networks online. The Key Medium Growth Library provides digital insights and supports that commitment by providing useful information that empowers them to research, learn, and implement initiatives that will support their unique goals.
A revamped online resource ecosystem launched April 11 will help Philadelphia residents access the information and support they need to turn abandoned vacant lots into community gardens and other open space.
One of the keys to a successful not-for-profit or business is the concept of continual improvement. In a world that is quick to pass the stagnant by, continual improvement keeps people on their feet, always progressing, growing, and striving to do better.
Some technological advances are rapid and others are slower to take shape. Imagine even fifty years ago that the job title of ‘web designer’ would have been baffling, especially twenty-one years before the world wide web was invented. Even twenty-one years later, a ‘website designer’ wasn’t a job role either. It wasn’t until the early 2000s that design, typography, graphics, and the need for ‘dynamic’ websites took off. It’s a relatively short history, but look how ubiquitous it is now. Even still, web design is further complicated by the need not only for good ‘design’ but for understanding voice search, SEO, backlinks, schema, and much, much more.
A Streamlined Platform Improves User Experience and Access to Workforce Solutions
SUCCESS CASE SPOTLIGHT: Philadelphia Works, Inc.
Search is changing. No longer do users type a query into Google to find a simple answer. Google has changed its strategy and its algorithms and now tries to better understand ‘user intent’ and the stage of the buyer’s journey.
For the first time, Google gave a name for a recent update to its core algorithm. Not just that, we learned even more about Google’s Artificial Intellegence and how we’re all going to benefit from more relevent search results even if it’s super vague.
Working with SMEs, or subject matter experts can make or break an organization. Especially one that is going through change, and especially in professional services industry. B2B consultants and experts are mandatory in today’s world.
The internet is content. Without content, what do you have? Google SERP would be like a series of Instagram posts without hashtags or words so how would you even find the content in the first place? Images are incredibly important but without accompanying narrative, they only tell half the story.
SEO is used to drive highly targeted traffic to your website. As searcher’s are on their journey, you must factor their intent during keyword research to drive optimal results.
When considering the location of your business, you would analyse your target customer and cater to their needs.
Mobile performance matters. Even a hundredth of a second may be the difference between enhancing the user’s experience or increasing your bounce rate.
Imagery is everywhere and it’s an integral part of our world. From advertising to city planning to nature to what we perceive as beautiful, scary, macabre, and anything in between, imagery plays a big role.
A Streamlined Platform Improves User Experience and Access to Workforce Solutions
Building an all new website is a massive undertaking, especially for a nonprofit that is likely already strapped for resources. Here are some things to consider, and tips to make the process go as smoothly as possible.
Philadelphia, PA, : Creative digital agency Key Medium wins Best in Class Nonprofit Website for our latest Coding For Causes grantee.
Key Medium, Philadelphia-based, award-winning digital growth agency, has been awarded Best in Class by the Interactive Media Awards™ for its work on the Philadelphia Works. The honor recognizes that the project met and surpassed the basic standards of excellence that comprise the web’s most professional work.
Read about how we helped Philadelphia
