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This digital insights blog is a labor of love by the team at Key Medium.

Our mission is to equip nonprofit organizations, startups, and small businesses with the tools they need to grow their networks online. The Key Medium Insights Blog supports that commitment by providing useful information that empowers them to research, learn, and implement initiatives that will support their unique goals.

Articles and Digital Insights Ali Jaffar June 5, 2018

Our Latest Digital Insights & Announcements


Why SEO Matters for Purpose-Driven Organizations

Why SEO Matters for Purpose-Driven Organizations

If you work at a nonprofit or any kind of purpose-driven organization and have any kind of interaction with the organization’s website, you may have been asked about “SEO”.


Why Web Design Matters For Purpose-Driven Organizations

Why Web Design Matters For Purpose-Driven Organizations

It is critical to the very survival of purpose-driven organizations to meaningfully engage potential donors and constituents, but many purpose-driven organizations find themselves lacking adequate resources to do so.


How Your Company Can Win At Local SEO

How Your Company Can Win At Local SEO

Local SEO helps small companies take on big brands, and large companies reach engaged customers. Improving your local SEO standing could boost your company revenue by nearly 20% — and it’s not that hard to achieve once you get your local SEO strategy aligned.


Today’s Top 6 Ways to Use SEO to Grow Your Business

Today’s Top 6 Ways to Use SEO to Grow Your Business

Read the Six Secrets to Growing Your Business in Today’s Digital World. It is your website’s guide, its beacon of light.


Giving Tuesday: Worth It or Not?

Giving Tuesday: Worth It or Not?

Thanksgiving week is now underway, and that means you’ve probably been hearing about all of the Black Friday deals that will be happening. If you work in social impact, however, you’re probably more concerned with a different day- #GivingTuesday.


AIVA Honors Key Medium with a 2018 Davey Awards Silver

AIVA Honors Key Medium with a 2018 Davey Awards Silver

Philadelphia-based creative digital agency Key Medium takes home its 5th internationally acclaimed award for its work through Coding for Causes.


The Academy of Interactive and Visual Arts Recognizes Key Medium as a 2018 W3 Gold Award Winner

The Academy of Interactive and Visual Arts Recognizes Key Medium as a 2018 W3 Gold Award Winner

Key Medium Founder Ali Jaffar and Creative Director Erkan Salhi were honored as 2018 Gold Winners from W3 Awards for developing a standout brand experience – for a nonprofit college that provides vocational programs.


What You Need to Know About SEO Audits

What You Need to Know About SEO Audits

SEO, or Search Engine Optimization, is all about throwing the right query into Google and hoping your content is good enough to have your listing appear at the top of the search results. Right? Think again.


How to Write for SEO  in 2019

How to Write for SEO in 2019

These SEO writing tips will show you how to write relevant and ranking articles in 2019. Arm yourself with these SEO writing tricks.


How To Tackle A Content Marketing Audit For Your Small Business

How To Tackle A Content Marketing Audit For Your Small Business

A content marketing audit is something every small business needs to do from time to time. It ensures that you are using your content budget correctly, and that your website and copy are aligned with your wider business goals.


Marketing Innovation: Accelerating Change and the Big Fight to Stay Relevant

Marketing Innovation: Accelerating Change and the Big Fight to Stay Relevant

With the constant exponential evolution of technology, media and consumer behavior – the marketing landscape has kept progressively advancing – rewarding innovative companies and ushering in the Age of Assistance, as Google coins it. This recent piece by Google touches on the future applications of marketing technology and the ever-increasing rate of the spread of […]


6 Tips for Budgeting a Website Redesign and Retaining or Improving SEO

6 Tips for Budgeting a Website Redesign and Retaining or Improving SEO

Building or redesigning a website sounds scary and extensive. What to include, what not to include, how many pages, how many categories, how much will it all cost. These are just a few of the questions that may arise

The Academy of Interactive and Visual Arts Honors Key Medium With 5th Award!

Award-winning Philadelphia web design

NEW YORK, NY, : Philadelphia-based creative digital agency Key Medium takes home the internationally acclaimed award Davey Awards – recognizing small creative agencies for big ideas – for our Coding For Causes work.

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