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This digital insights blog is a labor of love by the team at Key Medium.

Our mission is to equip nonprofit organizations, government agencies, and businesses with the tools they need to grow their networks online. The Key Medium Growth Library provides digital insights and supports that commitment by providing useful information that empowers them to research, learn, and implement initiatives that will support their unique goals.

Articles and Digital Insights Library Ali Jaffar March 24, 2019

Our Latest Digital Insights & Announcements


Best Practices for Donation Pages for 2020 and Beyond

Best Practices for Donation Pages for 2020 and Beyond

A comprehensive guide on how to best develop your own donation page, focused on maintaining best practices while reaching your whole audience.


Achieving a Digital Advantage is Key to Unlocking Insane Growth

Achieving a Digital Advantage is Key to Unlocking Insane Growth

Digital growth. There is a lot of buzz around that subject, yet many don’t even know what it exactly means, or how to apply the knowledge that they have.


How to Hire a Subject Matter Expert

How to Hire a Subject Matter Expert

Working with SMEs, or subject matter experts can make or break an organization. Especially one that is going through change, and especially in professional services industry. B2B consultants and experts are mandatory in today’s world.


New Online Resource Ecosystem Empowers More Philadelphians to Turn Vacant Lots into Community Spaces

New Online Resource Ecosystem Empowers More Philadelphians to Turn Vacant Lots into Community Spaces

A revamped online resource ecosystem launched April 11 will help Philadelphia residents access the information and support they need to turn abandoned vacant lots into community gardens and other open space.


How to Create a Culture of Continual Improvement

How to Create a Culture of Continual Improvement

One of the keys to a successful not-for-profit or business is the concept of continual improvement. In a world that is quick to pass the stagnant by, continual improvement keeps people on their feet, always progressing, growing, and striving to do better.


The Future of Work

The Future of Work

Some technological advances are rapid and others are slower to take shape. Imagine even fifty years ago that the job title of ‘web designer’ would have been baffling, especially twenty-one years before the world wide web was invented. Even twenty-one years later, a ‘website designer’ wasn’t a job role either. It wasn’t until the early 2000s that design, typography, graphics, and the need for ‘dynamic’ websites took off. It’s a relatively short history, but look how ubiquitous it is now. Even still, web design is further complicated by the need not only for good ‘design’ but for understanding voice search, SEO, backlinks, schema, and much, much more.


Best in Class Nonprofit Website Enhances Access to Workforce Solutions

Best in Class Nonprofit Website Enhances Access to Workforce Solutions

A Streamlined Platform Improves User Experience and Access to Workforce Solutions


Award-Winning Mobile-First Platform & Digital Transformation Success

Award-Winning Mobile-First Platform & Digital Transformation Success

SUCCESS CASE SPOTLIGHT: Philadelphia Works, Inc.


Google’s Search Journeys

Google’s Search Journeys

Search is changing. No longer do users type a query into Google to find a simple answer. Google has changed its strategy and its algorithms and now tries to better understand ‘user intent’ and the stage of the buyer’s journey.


Optimization Roundup: Neural Matching and the March 2019 Core Update

Optimization Roundup: Neural Matching and the March 2019 Core Update

For the first time, Google gave a name for a recent update to its core algorithm. Not just that, we learned even more about Google’s Artificial Intellegence and how we’re all going to benefit from more relevent search results even if it’s super vague.


Why Blogging Matters & Best Practices

Why Blogging Matters & Best Practices

The internet is content. Without content, what do you have? Google SERP would be like a series of Instagram posts without hashtags or words so how would you even find the content in the first place? Images are incredibly important but without accompanying narrative, they only tell half the story.


A Guide to Identifying Keyword Intent

A Guide to Identifying Keyword Intent

SEO is used to drive highly targeted traffic to your website. As searcher’s are on their journey, you must factor their intent during keyword research to drive optimal results.


Improving Website Accessibility

Improving Website Accessibility

When considering the location of your business, you would analyse your target customer and cater to their needs.


Designing for People-First Matters: Why Mobile-First is a Necessity

Designing for People-First Matters: Why Mobile-First is a Necessity

Mobile performance matters. Even a hundredth of a second may be the difference between enhancing the user’s experience or increasing your bounce rate.


Why Compelling Imagery Matters & Best Practices

Why Compelling Imagery Matters & Best Practices

Imagery is everywhere and it’s an integral part of our world. From advertising to city planning to nature to what we perceive as beautiful, scary, macabre, and anything in between, imagery plays a big role.

Best in Class Nonprofit Website Enhances Access to Workforce Solutions

Philadelphia, PA, : Creative digital agency Key Medium wins Best in Class Nonprofit Website for our latest Coding For Causes grantee.


Key Medium, Philadelphia-based, award-winning digital growth agency, has been awarded Best in Class by the Interactive Media Awards™ for its work on the Philadelphia Works. The honor recognizes that the project met and surpassed the basic standards of excellence that comprise the web’s most professional work.

Read about how we helped Philadelphia
Best in Class Nonprofit Website Design by Key Medium in Philadelphia