Growth & Insights Library

Get a Website Design Quote

This digital insights blog is a labor of love by the team at Key Medium.

Our mission is to equip nonprofit organizations, government agencies, and socially-responsible businesses with the tools they need to grow their networks online. The Key Medium Growth Library provides digital insights and supports that commitment by providing useful information that empowers them to research, learn, and implement initiatives that will support their unique goals.

Growth & Insights Library Ali Jaffar April 4, 2021

Our Latest Digital Insights & Announcements


Transitioning from Academia to Industry: Becoming a UX Design Researcher

Transitioning from Academia to Industry: Becoming a UX Design Researcher

Short Q & A with Dr. Klenk about his first week at Key Medium and his journey transitioning from academia to industry.


Alert: 533 Million Facebook Accounts leaked, likely including yours

Alert: 533 Million Facebook Accounts leaked, likely including yours

Recently, over 533 million Facebook account information has been leaked from over 100 countries. Be sure to beef up your cybersecurity and surveillance self-defense efforts to defend against increasing phishing schemes and scams.



Towards Goodness and a Future of Humanness

Towards Goodness and a Future of Humanness

A demonstration of compassion, of deeper human connection–is what we collectively must work towards if we are to realize the potential of our collective genius. Our ability to collaborate to tackle the world’s greatest challenges depends on it, and our environment is not waiting for the elections.


Key Medium’s 9-Week UX Internship Program “an amazing internship!”

Key Medium’s 9-Week UX Internship Program “an amazing internship!”

Learn about Surabhi’s 9-week User Experience Research/Design internship experience during her exit interview. We aimed to craft the highest-quality experience for a new virtual internship program we invented–during the public health crisis. It’s been a learning experience for the whole Key Medium team, and of course, our first-ever full-time intern, Surabhi. Watch the clip and see Surabhi’s Internship User Journey Map–her final project with Key Medium!


Founder Ali Jaffar Stands With All Oppressed People & Demands Reparations and Anti-Racist Policies

Founder Ali Jaffar Stands With All Oppressed People & Demands Reparations and Anti-Racist Policies

Key Medium denounces racism in all its forms. We see the deeply ingrained inequality that exists in this country and are supremely disgusted by it.


Cause marketing vs purpose-driven marketing

Cause marketing vs purpose-driven marketing

Here’s the difference between cause marketing vs purpose-driven marketing. Cause marketing is short-term and purpose-driven marketing drives the core business aims. Consumers will shop at brands with purpose 64% of the time. Find out more.


The benefits of collaborative brainstorming using design thinking to foster innovation and lasting impact

The benefits of collaborative brainstorming using design thinking to foster innovation and lasting impact

Want lasting impact for your organization? Here’s how to employ design thinking and collaborative brainstorming. Find out how these can keep your business current and ensure your design is always user-centric.


UX Research/Design Intern Spotlight

UX Research/Design Intern Spotlight

We sat down (virtually) with Surabhi, our newest team member and first-ever User Experience Resarch/Design Intern, for a fun Q + A after her week at Key Medium.


How to keep a positive mindset during the pandemic: the new normal

How to keep a positive mindset during the pandemic: the new normal

Even though lockdown is easing for many countries around the world, the pandemic has forever changed our lives. It’s best not to see this time as waiting for life to resume or even a ‘long vacation’ but instead as a way to discover what core values you have, ways to move past the grief of lives forever transformed.


Is a Four-Day Workweek the Answer to Post-COVID-19?

Is a Four-Day Workweek the Answer to Post-COVID-19?

Is a four-day workweek the answer to a Post-COVID-19 economy? Prime Minister Jacinda Ardern of New Zealand thinks so! Find out more.


How design can change the world on the web: what purpose-driven design looks like post-COVID-19

How design can change the world on the web: what purpose-driven design looks like post-COVID-19

94% of a potential customer’s first impressions are design-driven. Amazing website design is your best marketing tool.


The Benefits of Nonprofits Using Social Media Marketing During A Pandemic

The Benefits of Nonprofits Using Social Media Marketing During A Pandemic

Social media has changed the marketing world like nothing ever has before. However, ever since the COVID-19 pandemic rocked the world, social media marketing has been taken to a whole new level. Lockdown, social distancing, working from home; all of these parts of the world’s “new normal” have created a need for discovering the most effective ways of connecting with others socially and professionally.


About bounce rates and why insights and monitoring into a site’s analytics are important

About bounce rates and why insights and monitoring into a site’s analytics are important

The bounce rate numbers can be misleading. Let’s explore bounce rates, and why insights and monitoring a site’s analytics are important.


A/B testing and multi-armed bandit testing best practices

A/B testing and multi-armed bandit testing best practices

Explore A/B testing and multi-armed bandit testing best practices.

Towards Goodness and a Future of Humanness

Philadelphia, PA, : Key Medium is committed to making a difference in our community--read our thinking behind how we are implementing lasting change towards goodness.


A demonstration of compassion, of deeper human connection–is what we collectively must work towards if we are to realize the potential of our collective genius. Our ability to collaborate to tackle the world’s greatest challenges depends on it, and our environment is not waiting for the elections. From systemic racism, global warming, AI and data ethics, to warmongering foreign policy and the ever-changing pace of change, humanity is at an inflection point.

Towards Goodness & a Future of Humanness
Ali Jaffar, CEO of Key Medium, shares his thoughts on the future