A Guide to Writing Engaging Content for SEO and Users in 2022


Writing for people first is critical for producing results, such as ranking on the top page in Google. Focus on the user and all else will follow!

Ali Jaffar

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6 Tips for Budgeting a Website Redesign—While Retaining or Improving SEO on Google


Building or redesigning a website sounds scary and extensive. What to include, what not to include, how many pages, how many categories, how much will it all cost. These are just a few of the questions that may arise

Ali Jaffar

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How to Create a Top-Notch User Experience by Enhancing Your Website’s Information Architecture


Read how crafting a website’s information architecture typically begins with research in order to best understand what the users will be looking for, what their intent is, where they are coming from, and so on.

Ali Jaffar

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What’s the Link Between AI and SEO?


Find out how marketing will change in the future with AI. Here’s what you need to know about the link between AI and SEO.

Elaine Frieman

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Can I Redesign My Website Without Adversely Affecting SEO?


Is it possible to do a website redesign without affecting SEO? The short answer is no, but here are some quick fixes and ways to impact SEO positively.

Elaine Frieman

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How to Write for SEO in 2022


To up your blogging game in 2020, what do you need to know? Here are some tips on how to write for SEO in 2020. Keep up with Google’s new search journeys and more. Keep reading.

Elaine Frieman

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Google is Changing: Is SEO Here to Stay?


We’ve been writing lately about all of Google’s new updates from AI first to Google’s search journeys to Google’s contextual signals and it demonstrates how search is changing. That, combined with the 2015 report that social media now drives over one-third of traffic has led some experts to say that ‘SEO is dead’ but that cannot be further from the truth. So, don’t abandon your search engine optimization strategy just yet. Let’s explore the fact that Google is changing but is SEO here to stay?

Elaine Frieman

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How to Get Users to Actually Read Your Words


Have you ever picked up a book and not been able to set it down? Maybe you’ve opened an email and started reading it, only to realize before you knew it you were half-way through. Have you ever stopped to wonder why you may stay longer on some websites, and simply click away from others?This has to do with the narrative and the words used. Yes, the written content on any website or book plays a huge part in retaining our interest and keeping our attention.

Ali Jaffar

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Content Strategy vs. Content Tactics


Modern companies did not invent content marketing; it has been around for well over a century (as you can see) but now everyone does it. You don’t get as big of a slice in the market as companies did in the early days. But in order to stay relevant in a world full of content, you need to have your content strategy and content tactics in place.

Elaine Frieman

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How Google Uses Contextual Signals to Personalize Messages to Mobile Users


More than half of all Google searches are now conducted on mobile phones, which means that it’s now more important than ever to ensure your website and every single page on your site is optimized for mobile, is user-friendly, and optimized for local search.

Elaine Frieman

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Award-Winning Website Transformation for a Nonprofit Organization in Pennsylvania

Pittsburgh, PA, : Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region


Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region

Nonprofit Website Redesign & Marketing Case Study
Nonprofit website redesign for Pennsylvania-based philanthropic organization supporting community-based nonprofit human services and social services organizations