The Benefits of Having a Business Website
Creating or updating your business website is a necessary investment with benefits that more than deliver on ROI.
If you’re wondering, “Should I have a website for my business?”, it’s helpful to know that:
81% of shoppers conduct online research before making big purchases.1
In a recent global survey about why websites matter:
In the U.S., almost 60% of respondents said that they were much more or somewhat more likely to purchase a new product after learning about it through active Internet research.2
When done right, a professional business website can:
Boost Your Credibility in a Competitive Market
Today’s consumers expect your business to be online. Without a website, you’re unable to offer prospective customers to learn more about your business and establish the trust they need before making a purchase. The quality of the online experience you provide will contribute to customer loyalty and referrals, garnering your business great reviews that get you more customers.
Build Brand Value and Recognition
From design and content to user experience, your business website is the most powerful representation of your brand. Your site tells your story, displays your products, and provides numerous opportunities to create valuable touch points for customers during all stages of the buying process. When you offer an engaging and enjoyable online experience, your customers associate those positive interactions with your brand.
Reach a Larger Customer Base
Why limit your reach to the local market? Having a business website allows people around the world to discover your business, connect with your brand, and purchase your products and services effortlessly. It’s crucial to invest in content and development practices that support and improve your website’s discoverability (or searchability) by meeting search engine optimization (SEO) standards.
Getting a mobile site right for your business is of utmost importance. In a mobile-led world, consumer expectations are high.
Make Shopping Easy
When you create a business website, customers can purchase your goods and services right from the palm of their hand in seconds. The convenience of online shopping is dominating the desire for customers to visit a brick and mortar storefront, so give them the option to shop the way they prefer to. And, in many ways, an online shopping option makes life easier for you, too.
Consider this: a seamless and consistent online user experience is effortless on your part. When you invest in the right company to build and service your website, you can take a “set it and forget it” approach to the whole project. See how easy it can be.
1 Retailing Today, 2014
2 Nielsen Norman Group, 2016