How to unify customer data for the best customer experience


Unifying customer data for the best customer experience doesn’t have to be all that difficult! Read this piece for more on how to improve your CX to glean the most insight from your data.

Elaine Frieman

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What’s the Link Between AI and SEO?


Find out how marketing will change in the future with AI. Here’s what you need to know about the link between AI and SEO.

Elaine Frieman

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How to Write for SEO in 2020


To up your blogging game in 2020, what do you need to know? Here are some tips on how to write for SEO in 2020. Keep up with Google’s new search journeys and more. Keep reading.

Elaine Frieman

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Google is Changing: Is SEO Here to Stay?


We’ve been writing lately about all of Google’s new updates from AI first to Google’s search journeys to Google’s contextual signals and it demonstrates how search is changing. That, combined with the 2015 report that social media now drives over one-third of traffic has led some experts to say that ‘SEO is dead’ but that cannot be further from the truth. So, don’t abandon your search engine optimization strategy just yet. Let’s explore the fact that Google is changing but is SEO here to stay?

Elaine Frieman

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Content Strategy vs. Content Tactics


Modern companies did not invent content marketing; it has been around for well over a century (as you can see) but now everyone does it. You don’t get as big of a slice in the market as companies did in the early days. But in order to stay relevant in a world full of content, you need to have your content strategy and content tactics in place.

Elaine Frieman

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Essential SEO and Content Marketing Tactics for Web Developers during a Redesign Process


With the constantly-changing internet landscape, businesses are often required to reevaluate their website, branding, and content production processes. Whether you work as a web designer, an SEO specialist or a content creator, SEO and content marketing play a large role in the success of your or your client’s website.

Ali Jaffar

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Best in Class Nonprofit Website Enhances Access to Workforce Solutions


A Streamlined Platform Improves User Experience and Access to Workforce Solutions

Ali Jaffar

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Google’s Search Journeys


Search is changing. No longer do users type a query into Google to find a simple answer. Google has changed its strategy and its algorithms and now tries to better understand ‘user intent’ and the stage of the buyer’s journey.

Elaine Frieman

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Optimization Roundup: Neural Matching and the March 2019 Core Update


For the first time, Google gave a name for a recent update to its core algorithm. Not just that, we learned even more about Google’s Artificial Intellegence and how we’re all going to benefit from more relevent search results even if it’s super vague.

Ali Jaffar

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A Guide to Identifying Keyword Intent


SEO is used to drive highly targeted traffic to your website. As searcher’s are on their journey, you must factor their intent during keyword research to drive optimal results.

Elaine Frieman

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Key Medium Supports Frontline Workers During the Pandemic

Philadelphia, PA, : Key Medium is committed to making a difference in our community--especially during times of great need.


We are glad to be part of the solution for Philly's response to the pandemic by delivering solutions that have helped thousands of people find food on Philly Food Finder, for example, through our Coding For Causes program. Read more about the positive news about how Key Medium, along with others like Verizon, are making a difference in our community during the COVID-19 crisis.

Inspiring stories from Philly's business community
Philadelphia nonprofit webs design company Key Medium gets featured for branding and design during pandemic