Content Strategy vs. Content Tactics


Modern companies did not invent content marketing; it has been around for well over a century (as you can see) but now everyone does it. You don’t get as big of a slice in the market as companies did in the early days. But in order to stay relevant in a world full of content, you need to have your content strategy and content tactics in place.

Elaine Frieman

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Essential SEO and Content Marketing Tactics for Web Developers during a Redesign Process


With the constantly-changing internet landscape, businesses are often required to reevaluate their website, branding, and content production processes. Whether you work as a web designer, an SEO specialist or a content creator, SEO and content marketing play a large role in the success of your or your client’s website.

Ali Jaffar

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Best in Class Nonprofit Website Enhances Access to Workforce Solutions


A Streamlined Platform Improves User Experience and Access to Workforce Solutions

Ali Jaffar

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Google’s Search Journeys


Search is changing. No longer do users type a query into Google to find a simple answer. Google has changed its strategy and its algorithms and now tries to better understand ‘user intent’ and the stage of the buyer’s journey.

Elaine Frieman

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Optimization Roundup: Neural Matching and the March 2019 Core Update


For the first time, Google gave a name for a recent update to its core algorithm. Not just that, we learned even more about Google’s Artificial Intellegence and how we’re all going to benefit from more relevent search results even if it’s super vague.

Ali Jaffar

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A Guide to Identifying Keyword Intent


SEO is used to drive highly targeted traffic to your website. As searcher’s are on their journey, you must factor their intent during keyword research to drive optimal results.

Elaine Frieman

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Why Mobile Optimization Matters & Best Practices


Over half of the world’s internet users access the internet via a mobile phone. Here’s why mobile optimization matters and best practices for mobile optimization.

Elaine Frieman

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Ways to Get Your Website Optimized for Voice Assistants


Voice search is here to stay, so here are ways to get your website optimized for voice assistants.

Elaine Frieman

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Off-page SEO vs on-page SEO


There are two SEO techniques that you will probably have heard of: one is ‘on-page SEO’ and the other is ‘off-page SEO.’ Together they are a way of optimizing your website for search and improving your organic search engine ranking.

Elaine Frieman

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The Mini-Guide to Local SEO


Local SEO is incredibly important if you want to be found on Google, especially on mobile; however, local SEO will be more relevant to some businesses than others.

Elaine Frieman

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The importance of branding in web design and SEO


Here’s why branding is just as important as SEO and web design and why they go hand-in-hand.

Elaine Frieman

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What is web design’s role in SEO?


We’re a web-based world. From computers to tablets to mobile devices, the web answers our questions, tells us what to buy, lets us know what our friends are up to, and keeps us from being bored when we are waiting at the doctor’s office. Think about it. How often do you Google something on your phone (or ask Alexa, Siri, or Google assistant)?

Elaine Frieman

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Gaining traction organically: why you should validate your channels with the bullseye framework before optimizing for specific keywords


Organic search (as opposed to paid search) is still the best, most trusted way to rank in Google’s SERP. But, how can you gain organic traction? How do you figure out what is and isn’t working in your SEO and marketing efforts? Use these expert marketing tips to uncover your best channels, enabling a multiplier affect on your optimization efforts to gain traction for your product or service, organically.

Elaine Frieman

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Voice Search Marketing: Are You Ready for the Future?


As of 2018, over 1 billion search inquiries per month are made via voice. Voice search has experienced explosive growth due to the increasing popularity of affordable and convenient voice-powered devices like Google Assistant, Amazon’s Alexa, and Apple’s Siri.

Ali Jaffar

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How to hire an SEO company


You may be busy managing your small team of creatives, building your website, focusing on content relating to your product or service and ensuring that your offering message is clear- and so is your need to hire an SEO company.

Elaine Frieman

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Why SEO Matters for Purpose-Driven Organizations


If you work at a nonprofit or any kind of purpose-driven organization and have any kind of interaction with the organization’s website, you may have been asked about “SEO”.

Leah Bury

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How Your Company Can Win At Local SEO


Local SEO helps small companies take on big brands, and large companies reach engaged customers. Improving your local SEO standing could boost your company revenue by nearly 20% — and it’s not that hard to achieve once you get your local SEO strategy aligned.

Ali Jaffar

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Today’s Top 6 Ways to Use SEO to Grow Your Business


Read the Six Secrets to Growing Your Business in Today’s Digital World. It is your website’s guide, its beacon of light.

Ali Jaffar

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What You Need to Know About SEO Audits


SEO, or Search Engine Optimization, is all about throwing the right query into Google and hoping your content is good enough to have your listing appear at the top of the search results. Right? Think again.

Ali Jaffar

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How to Write for SEO in 2019


These SEO writing tips will show you how to write relevant and ranking articles in 2019. Arm yourself with these SEO writing tricks.

Ali Jaffar

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Pennsylvania’s ‘Key Medium’ Gets Established as a Top Web Development Company For Its Exclusive Websites

Philadelphia, PA, : Creative digital agency Key Medium ranked as Top Web Development Company in Pennsylvania by Washington-DC based B2B research company GoodFirms


Friendly websites created by Key Medium have succeeded in alluring GoodFirms. And, hence Key Medium gets a prestigious honor with the title of top web development agency in Pennsylvania. Along with this, digital marketing and SEO services offered by the firm are soon expected to top the list of the best digital marketing agencies of the world.

How are we the best web development company?
Best in Class Nonprofit Website Design by Key Medium in Philadelphia