We’ve been writing lately about all of Google’s new updates from AI first to Google’s search journeys to Google’s contextual signals and it demonstrates how search is changing. That, combined with the 2015 report that social media now drives over one-third of traffic has led some experts to say that ‘SEO is dead’ but that cannot be further from the truth. So, don’t abandon your search engine optimization strategy just yet. Let’s explore the fact that Google is changing but is SEO here to stay?
Modern companies did not invent content marketing; it has been around for well over a century (as you can see) but now everyone does it. You don’t get as big of a slice in the market as companies did in the early days. But in order to stay relevant in a world full of content, you need to have your content strategy and content tactics in place.
With the constantly-changing internet landscape, businesses are often required to reevaluate their website, branding, and content production processes. Whether you work as a web designer, an SEO specialist or a content creator, SEO and content marketing play a large role in the success of your or your client’s website.
For the first time, Google gave a name for a recent update to its core algorithm. Not just that, we learned even more about Google’s Artificial Intellegence and how we’re all going to benefit from more relevent search results even if it’s super vague.
We’re a web-based world. From computers to tablets to mobile devices, the web answers our questions, tells us what to buy, lets us know what our friends are up to, and keeps us from being bored when we are waiting at the doctor’s office. Think about it. How often do you Google something on your phone (or ask Alexa, Siri, or Google assistant)?
Gaining Traction Organically: Why You Should Validate Your Channels with the Bullseye Framework before Optimizing for specific Keywords
Organic search (as opposed to paid search) is still the best, most trusted way to rank in Google’s SERP. But, how can you gain organic traction? How do you figure out what is and isn’t working in your SEO and marketing efforts? Use these expert marketing tips to uncover your best channels, enabling a multiplier affect on your optimization efforts to gain traction for your product or service, organically.
As of 2018, over 1 billion search inquiries per month are made via voice. Voice search has experienced explosive growth due to the increasing popularity of affordable and convenient voice-powered devices like Google Assistant, Amazon’s Alexa, and Apple’s Siri.
Local SEO helps small companies take on big brands, and large companies reach engaged customers. Improving your local SEO standing could boost your company revenue by nearly 20% — and it’s not that hard to achieve once you get your local SEO strategy aligned.