What UX Maturity is & why Customer Experience Transformation matters for purpose-driven organizations


What exactly is UX maturity? How mature are human-centered design practices at an organization and why does it matter? Read on to understand this and how UX maturity ties into the overall Customer Experience Transformation framework, and why it matters for purpose-driven organizations.

Ali Jaffar

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What it means to foster an ecosystem of co-creation that excels in promoting innovation


Fostering innovation doesn’t happen in a box, it happens in a co-created manner done proactively. Read on about our thoughts on fostering a compassionate environment through human-centered best practices, such as rapid prototyping, to make a collective impact.

Ali Jaffar

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The benefits of collaborative brainstorming using design thinking to foster innovation and lasting impact


Want lasting impact for your organization? Here’s how to employ design thinking and collaborative brainstorming. Find out how these can keep your business current and ensure your design is always user-centric.

Elaine Frieman

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The Benefits of Nonprofits Using Social Media Marketing During A Pandemic


Social media has changed the marketing world like nothing ever has before. However, ever since the COVID-19 pandemic rocked the world, social media marketing has been taken to a whole new level. Lockdown, social distancing, working from home; all of these parts of the world’s “new normal” have created a need for discovering the most effective ways of connecting with others socially and professionally.

Ali Jaffar

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Why it’s important to write purpose-driven content


Consumers love to get behind a cause and feel that the companies they support stand for something, especially a cause they believe in too. This is especially true during COVID. Find out how do you tell your consumers what causes you support through purpose-driven content marketing.

Ali Jaffar

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Designing a Nonprofit Website in Six Steps


If your nonprofit website design is poorly-performing and mismanaged, you may be turning away your prospective donors and advocates. Your nonprofit brand will suffer as a result, leading to less than maximally desired or achievable impact. Read these six steps to fix your nonprofit website design.

Ali Jaffar

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Setting Up Your First Google Ad Grant Campaign for Success (And Compliance)


Google Ad Grants is a fantastic way to get your nonprofit’s name out there. The program provides access to $10,000 USD of in-kind advertising each month, enabling organizations to raise greater awareness, increase donations, and recruit more volunteers to power their mission, all without spending their own money.

Brittany Howard

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Top Four Website Structures and Sitemap Design for Purpose-Driven Organizations (Guide)


There’s both an art and science to great web design. There are the visual, layout, and psychological aspects but also the underlying technical aspects such as sitemap design, user experience considerations, technical SEO, on-page and off-page SEO, local SEO, schema, understanding Google’s search journeys, preference for mobile-first and mobile optimization, and AI-first, and much more.

Ali Jaffar

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Best Practices for Donation Pages for 2020 and Beyond


A comprehensive guide on how to best develop your own donation page, focused on maintaining best practices while reaching your whole audience.

Elaine Frieman

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Improving Website Accessibility


When considering the location of your business, you would analyse your target customer and cater to their needs.

Elaine Frieman

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Award-Winning Website Transformation for a Nonprofit Organization in Pennsylvania

Pittsburgh, PA, : Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region


Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region

Nonprofit Website Redesign & Marketing Case Study
Nonprofit website redesign for Pennsylvania-based philanthropic organization supporting community-based nonprofit human services and social services organizations