Digital Marketing
Follow practical 101 posts that outline how to attract and convert customers. Topics include campaign planning, content writing, data analytics, and more. Explore our key insights into digital marketing below for the latest scoop.
2020 Marketing Priorities
When you attend marketing conferences, you may leave feeling pumped and inspired, but how does that translate to your business when you get back to the office? Were you left with four concrete steps to improve your conversion rate or a new way to determine if your blog is generating a positive ROI? It’s understandable that the marketing landscape is a little uncertain with Brexit, AI-first, Google search journeys, voice search, GDPR, websites still not being optimized for mobile (how is this happening in 2019?), and so much more. Where do you even begin to figure out how to rank on Google, keep your rankings, keep your market share, get on the ladder, or whatever your goal is for next year? Let’s explore some concrete 2020 marketing priorities.
Content Strategy vs. Content Tactics
Modern companies did not invent content marketing; it has been around for well over a century (as you can see) but now everyone does it. You don’t get as big of a slice in the market as companies did in the early days. But in order to stay relevant in a world full of content, you need to have your content strategy and content tactics in place.
How Google Uses Contextual Signals to Personalize Messages to Mobile Users
More than half of all Google searches are now conducted on mobile phones, which means that it’s now more important than ever to ensure your website and every single page on your site is optimized for mobile, is user-friendly, and optimized for local search.
Website Redesign vs Rebuild
The average lifespan of a well-designed and structured website is anywhere from three to seven years. The decision to redesign shouldn’t be taken lightly and shouldn’t be done on a whim to follow the latest trends. Redesigning and rebuilding your website to ensure it’s in top form can be the best investment you make; however, the bottom line is that redesigns and rebuilds are expensive. Let’s take a look at redesign vs rebuild: which is better value for money and which will get you long-term results.
Website Performance Metrics
How do you know if your website is performing well or performing poorly? Learn about the tools and metrics to use to measure that performance for your site.
Essential SEO and Content Marketing Tactics for Web Developers during a Redesign Process
With the constantly-changing internet landscape, businesses are often required to reevaluate their website, branding, and content production processes. Whether you work as a web designer, an SEO specialist or a content creator, SEO and content marketing play a large role in the success of your or your client’s website.
Top Four Website Structures and Sitemap Design for Purpose-Driven Organizations (Guide)
There’s both an art and science to great web design. There are the visual, layout, and psychological aspects but also the underlying technical aspects such as sitemap design, user experience considerations, technical SEO, on-page and off-page SEO, local SEO, schema, understanding Google’s search journeys, preference for mobile-first and mobile optimization, and AI-first, and much more.
Can we re-imagine the future of work? More time off, fewer hours, more pay, fewer workdays, more flexibility!
Can we re-imagine our working lives? Are shorter work weeks, fewer hours, holiday time, and remote working mutually beneficial to both employer and employee?
What is the Difference Between UI and UX Design, and Why Does It Matter?
What’s the difference between UI and UX? The difference between a user-friendly website and one with a high bounce rate is good design.
AI-first and the Anticipation to Win Now and in the Future
Google has a new update. Find out about AI-first, how it’s replacing mobile-first, and how it will change how your market your brand now and in the future.
Making a case for Pageless Design
The purpose of any website is to communicate with its reader. Whether it’s to convince them to try a service, buy a product, or entertain them, the goal of the website is to draw the reader in.
Keeping Your Vision While Growing Your Organization
Growing a business is not a simple task; it takes an enormous amount of hard work, dedication, and devotion. With all the advice and opinions out there, sometimes growing a company can be overwhelming for entrepreneurs and business people simply because they have so much input coming at them. Toss in the pressure that can come from backers and investors, and if not carried out with purpose, it’s incredibly easy to lose your vision in the growth process.
Achieving a Digital Advantage is Key to Unlocking Insane Growth
Digital growth. There is a lot of buzz around that subject, yet many don’t even know what it exactly means, or how to apply the knowledge that they have.
How to Hire a Subject Matter Expert
Working with SMEs, or subject matter experts can make or break an organization. Especially one that is going through change, and especially in professional services industry. B2B consultants and experts are mandatory in today’s world.
Google’s Search Journeys
Search is changing. No longer do users type a query into Google to find a simple answer. Google has changed its strategy and its algorithms and now tries to better understand ‘user intent’ and the stage of the buyer’s journey.
Optimization Roundup: Neural Matching and the March 2019 Core Update
For the first time, Google gave a name for a recent update to its core algorithm. Not just that, we learned even more about Google’s Artificial Intellegence and how we’re all going to benefit from more relevent search results even if it’s super vague.
Why Blogging Matters & Best Practices
The internet is content. Without content, what do you have? Google SERP would be like a series of Instagram posts without hashtags or words so how would you even find the content in the first place? Images are incredibly important but without accompanying narrative, they only tell half the story.
A Guide to Identifying Keyword Intent
SEO is used to drive highly targeted traffic to your website. As searcher’s are on their journey, you must factor their intent during keyword research to drive optimal results.
Designing for People-First Matters: Why Mobile-First is a Necessity
Mobile performance matters. Even a hundredth of a second may be the difference between enhancing the user’s experience or increasing your bounce rate.
Why Compelling Imagery Matters & Best Practices
Imagery is everywhere and it’s an integral part of our world. From advertising to city planning to nature to what we perceive as beautiful, scary, macabre, and anything in between, imagery plays a big role.
