Digital Marketing
Follow practical 101 posts that outline how to attract and convert customers. Topics include campaign planning, content writing, data analytics, and more. Explore our key insights into digital marketing below for the latest scoop.
Cause marketing vs purpose-driven marketing
Here’s the difference between cause marketing vs purpose-driven marketing. Cause marketing is short-term and purpose-driven marketing drives the core business aims. Consumers will shop at brands with purpose 64% of the time. Find out more.
The benefits of collaborative brainstorming using design thinking to foster innovation and lasting impact
Want lasting impact for your organization? Here’s how to employ design thinking and collaborative brainstorming. Find out how these can keep your business current and ensure your design is always user-centric.
How design can change the world on the web: what purpose-driven design looks like post-COVID-19
94% of a potential customer’s first impressions are design-driven. Amazing website design is your best marketing tool.
The Benefits of Nonprofits Using Social Media Marketing During A Pandemic
Social media has changed the marketing world like nothing ever has before. However, ever since the COVID-19 pandemic rocked the world, social media marketing has been taken to a whole new level. Lockdown, social distancing, working from home; all of these parts of the world’s “new normal” have created a need for discovering the most effective ways of connecting with others socially and professionally.
About bounce rates and why insights and monitoring into a site’s analytics are important
The bounce rate numbers can be misleading. Let’s explore bounce rates, and why insights and monitoring a site’s analytics are important.
A/B testing and multi-armed bandit testing best practices
Most people in the marketing game have heard of A/B testing, but maybe less familiar with multi-armed bandit testing. The term ‘multi-armed bandit’ actually derives from people who play slot machines, called one-arm bandits who decide which machines to play, how many times, and in which order for the maximum output. Any sort of testing […]
Developing a customer persona
Understanding who you are marketing your services to (your customer) is everything. Let’s take a look at how to develop your customer persona.
Common website design mistakes
How do you ensure that you have an appealing website with amazing content? Let’s take a look at the common website design mistakes to find out how!
Ethical user testing and avoiding bias in the usability testing process
User testing tries to create an environment (in so far as you can control factors) as close to the intended audience’s environment as possible and test the interface in those conditions. In web design, the goal is to identify any problems, discover opportunities for improvement or places where you can better meet the user’s needs, and learn about the target audience’s behavior and preferences.
Why it’s important to write purpose-driven content
Consumers love to get behind a cause and feel that the companies they support stand for something, especially a cause they believe in too. This is especially true during COVID. Find out how do you tell your consumers what causes you support through purpose-driven content marketing.
