What I Learned During My First Week at Key Medium as an Account Executive


A week in review at a purpose-driven company.

Ali Jaffar

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Cause marketing vs purpose-driven marketing


Here’s the difference between cause marketing vs purpose-driven marketing. Cause marketing is short-term and purpose-driven marketing drives the core business aims. Consumers will shop at brands with purpose 64% of the time. Find out more.

Elaine Frieman

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The benefits of collaborative brainstorming using design thinking to foster innovation and lasting impact


Want lasting impact for your organization? Here’s how to employ design thinking and collaborative brainstorming. Find out how these can keep your business current and ensure your design is always user-centric.

Elaine Frieman

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How design can change the world on the web: what purpose-driven design looks like post-COVID-19


94% of a potential customer’s first impressions are design-driven. Amazing website design is your best marketing tool.

Elaine Frieman

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The Benefits of Nonprofits Using Social Media Marketing During A Pandemic


Social media has changed the marketing world like nothing ever has before. However, ever since the COVID-19 pandemic rocked the world, social media marketing has been taken to a whole new level. Lockdown, social distancing, working from home; all of these parts of the world’s “new normal” have created a need for discovering the most effective ways of connecting with others socially and professionally.

Ali Jaffar

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About bounce rates and why insights and monitoring into a site’s analytics are important


The bounce rate numbers can be misleading. Let’s explore bounce rates, and why insights and monitoring a site’s analytics are important.

Elaine Frieman

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A/B testing and multi-armed bandit testing best practices


Explore A/B testing and multi-armed bandit testing best practices.

Elaine Frieman

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Developing a customer persona


Understanding who you are marketing your services to (your customer) is everything. Let’s take a look at how to develop your customer persona.

Elaine Frieman

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Common website design mistakes


How do you ensure that you have an appealing website with amazing content? Let’s take a look at the common website design mistakes to find out how!

Elaine Frieman

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Ethical user testing and avoiding bias in the usability testing process


User testing tries to create an environment (in so far as you can control factors) as close to the intended audience’s environment as possible and test the interface in those conditions. In web design, the goal is to identify any problems, discover opportunities for improvement or places where you can better meet the user’s needs, and learn about the target audience’s behavior and preferences.

Elaine Frieman

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Towards Goodness and a Future of Humanness

Philadelphia, PA, : Key Medium is committed to making a difference in our community--read our thinking behind how we are implementing lasting change towards goodness.


A demonstration of compassion, of deeper human connection–is what we collectively must work towards if we are to realize the potential of our collective genius. Our ability to collaborate to tackle the world’s greatest challenges depends on it, and our environment is not waiting for the elections. From systemic racism, global warming, AI and data ethics, to warmongering foreign policy and the ever-changing pace of change, humanity is at an inflection point.

Towards Goodness & a Future of Humanness
Ali Jaffar, CEO of Key Medium, shares his thoughts on the future