Digital Marketing
Follow practical 101 posts that outline how to attract and convert customers. Topics include campaign planning, content writing, data analytics, and more. Explore our key insights into digital marketing below for the latest scoop.
How to Test Prototypes for Usability Issues
You’ve just created an amazing website. Now, you need to find out if it’s user friendly. Find out how to test prototypes for usability issues and more.
The Importance of Behavioral Research with Usability Issues
Understand when you need to gather behavioral research vs attitudinal research when conducting website usability studies. Read to find out the difference.
The Future of Digital Marketing
With Google’s search journeys digital marketing is changing. Here’s how to prepare for the future of digital marketing and what will happen.
How to Enable Conversion-Centered Design
Why is conversion-centered design important for lead generation? Find out how to convert more leads with these seven landing page design principles.
What’s the Link Between AI and SEO?
Find out how marketing will change in the future with AI. Here’s what you need to know about the link between AI and SEO.
Why You Should Hire an Ethical Company
Want to know why it’s important to know the values of the companies you hire? Employees want to work for ethical companies and you should want to hire one! Here’s why you should hire an ethical company.
UX Design Trends in 2020
In 2020, you’ll see tech and UX design merge further into new realms to deliver the best stories and customer experience. Read more!
7 Tips to Help with Comparing Professional SEO Service Providers
Here are tips on how to choose a professional SEO service provider that meets your needs. Let’s explore tips to help find the best SEO agency.
Can I Redesign My Website Without Adversely Affecting SEO?
Is it possible to do a website redesign without affecting SEO? The short answer is no, but here are some quick fixes and ways to impact SEO positively.
Content Marketing in 2020: Is Content Still King?
Content marketing is more relevant than ever but not the old type of content. Find out how to create the best content your business has ever seen.
Which is a Better Investment: Paid Ads or Content Marketing?
Whether content marketing or paid ads are a better value is a chicken-and-egg situation. High-quality, engaging content is a base to share via your paid ads. Read more.
Common Branding Mistakes that Hurt Your Company Image
When companies get it right, branding can work like peanut butter and chocolate. But companies that get it wrong can face public backlash. Here is how branding mistakes can hurt your image.
Setting Up Your First Google Ad Grant Campaign for Success (And Compliance)
Google Ad Grants is a fantastic way to get your nonprofit’s name out there. The program provides access to $10,000 USD of in-kind advertising each month, enabling organizations to raise greater awareness, increase donations, and recruit more volunteers to power their mission, all without spending their own money.
Tips for Connecting Your Website to Holistic Analytics Tools to Measure KPIs in Real-Time
The process of gathering, analyzing, and using this data to make measurable improvements to your website and marketing strategies is called website analytics. Website analytics measures key performance indicators (KPIs), helping you set goals for improvement. But how do you gather this data and what do you do with it once you have it? What do you need to know to get started with website analytics tools?
The Link Between Brand Identity and Value: How Strong Branding Will Help Your Business Grow
Find out the link between brand identity and perceived value. Will strong branding help you to grow your business? Absolutely! Find out more.
6 Principles to Stand By to Stand Out as a Startup Tech Entrepreneur
Starting a new tech business is a lofty endeavor and can be very rewarding for those who decide to try. Just like with any business startup, one of the biggest obstacles is differentiating your business from others and elevating yourself in the eyes of consumers. Once that hurdle has been overcome, it is easier to continue to grow and build a very successful business.
Customer Experience vs User Experience
What’s the difference between customer experience vs user experience and do they matter to your business? Find out more about the two elements of customer experience and how you can improve.
How to Write for SEO in 2020
To up your blogging game in 2020, what do you need to know? Here are some tips on how to write for SEO in 2020. Keep up with Google’s new search journeys and more. Keep reading.
Google is Changing: Is SEO Here to Stay?
We’ve been writing lately about all of Google’s new updates from AI first to Google’s search journeys to Google’s contextual signals and it demonstrates how search is changing. That, combined with the 2015 report that social media now drives over one-third of traffic has led some experts to say that ‘SEO is dead’ but that cannot be further from the truth. So, don’t abandon your search engine optimization strategy just yet. Let’s explore the fact that Google is changing but is SEO here to stay?
How to Get Users to Actually Read Your Words
Have you ever picked up a book and not been able to set it down? Maybe you’ve opened an email and started reading it, only to realize before you knew it you were half-way through. Have you ever stopped to wonder why you may stay longer on some websites, and simply click away from others?This has to do with the narrative and the words used. Yes, the written content on any website or book plays a huge part in retaining our interest and keeping our attention.
