6 Principles to Stand By to Stand Out as a Startup Tech Entrepreneur


Starting a new tech business is a lofty endeavor and can be very rewarding for those who decide to try. Just like with any business startup, one of the biggest obstacles is differentiating your business from others and elevating yourself in the eyes of consumers. Once that hurdle has been overcome, it is easier to continue to grow and build a very successful business.

Ali Jaffar

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Customer Experience vs User Experience


What’s the difference between customer experience vs user experience and do they matter to your business? Find out more about the two elements of customer experience and how you can improve.

Elaine Frieman

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How to Write for SEO in 2020


To up your blogging game in 2020, what do you need to know? Here are some tips on how to write for SEO in 2020. Keep up with Google’s new search journeys and more. Keep reading.

Elaine Frieman

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Google is Changing: Is SEO Here to Stay?


We’ve been writing lately about all of Google’s new updates from AI first to Google’s search journeys to Google’s contextual signals and it demonstrates how search is changing. That, combined with the 2015 report that social media now drives over one-third of traffic has led some experts to say that ‘SEO is dead’ but that cannot be further from the truth. So, don’t abandon your search engine optimization strategy just yet. Let’s explore the fact that Google is changing but is SEO here to stay?

Elaine Frieman

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How to Get Users to Actually Read Your Words


Have you ever picked up a book and not been able to set it down? Maybe you’ve opened an email and started reading it, only to realize before you knew it you were half-way through. Have you ever stopped to wonder why you may stay longer on some websites, and simply click away from others?This has to do with the narrative and the words used. Yes, the written content on any website or book plays a huge part in retaining our interest and keeping our attention.

Ali Jaffar

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2020 Marketing Priorities


When you attend marketing conferences, you may leave feeling pumped and inspired, but how does that translate to your business when you get back to the office? Were you left with four concrete steps to improve your conversion rate or a new way to determine if your blog is generating a positive ROI? It’s understandable that the marketing landscape is a little uncertain with Brexit, AI-first, Google search journeys, voice search, GDPR, websites still not being optimized for mobile (how is this happening in 2019?), and so much more. Where do you even begin to figure out how to rank on Google, keep your rankings, keep your market share, get on the ladder, or whatever your goal is for next year? Let’s explore some concrete 2020 marketing priorities.

Elaine Frieman

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Content Strategy vs. Content Tactics


Modern companies did not invent content marketing; it has been around for well over a century (as you can see) but now everyone does it. You don’t get as big of a slice in the market as companies did in the early days. But in order to stay relevant in a world full of content, you need to have your content strategy and content tactics in place.

Elaine Frieman

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How Google Uses Contextual Signals to Personalize Messages to Mobile Users


More than half of all Google searches are now conducted on mobile phones, which means that it’s now more important than ever to ensure your website and every single page on your site is optimized for mobile, is user-friendly, and optimized for local search.

Elaine Frieman

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Website Redesign vs Rebuild


The average lifespan of a well-designed and structured website is anywhere from three to seven years. The decision to redesign shouldn’t be taken lightly and shouldn’t be done on a whim to follow the latest trends. Redesigning and rebuilding your website to ensure it’s in top form can be the best investment you make; however, the bottom line is that redesigns and rebuilds are expensive. Let’s take a look at redesign vs rebuild: which is better value for money and which will get you long-term results.

Elaine Frieman

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Website Performance Metrics


How do you know if your website is performing well or performing poorly? Learn about the tools and metrics to use to measure that performance for your site.

Elaine Frieman

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Essential SEO and Content Marketing Tactics for Web Developers during a Redesign Process


With the constantly-changing internet landscape, businesses are often required to reevaluate their website, branding, and content production processes. Whether you work as a web designer, an SEO specialist or a content creator, SEO and content marketing play a large role in the success of your or your client’s website.

Ali Jaffar

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Top Four Website Structures and Sitemap Design for Purpose-Driven Organizations (Guide)


There’s both an art and science to great web design. There are the visual, layout, and psychological aspects but also the underlying technical aspects such as sitemap design, user experience considerations, technical SEO, on-page and off-page SEO, local SEO, schema, understanding Google’s search journeys, preference for mobile-first and mobile optimization, and AI-first, and much more.

Ali Jaffar

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Can We Re-imagine the Future of Work? More Time Off, Fewer Hours, More Pay, Fewer Workdays, More Flexibility!


Can we re-imagine our working lives? Are shorter work weeks, fewer hours, holiday time, and remote working mutually beneficial to both employer and employee?

Elaine Frieman

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What is the Difference Between UI and UX Design, and Why Does It Matter?


What’s the difference between UI and UX? The difference between a user-friendly website and one with a high bounce rate is good design.

Brittany Howard

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AI-first and the Anticipation to Win Now and in the Future


Google has a new update. Find out about AI-first, how it’s replacing mobile-first, and how it will change how your market your brand now and in the future.

Elaine Frieman

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Making a case for Pageless Design


The purpose of any website is to communicate with its reader. Whether it’s to convince them to try a service, buy a product, or entertain them, the goal of the website is to draw the reader in.

Ali Jaffar

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Keeping Your Vision While Growing Your Organization


Growing a business is not a simple task; it takes an enormous amount of hard work, dedication, and devotion. With all the advice and opinions out there, sometimes growing a company can be overwhelming for entrepreneurs and business people simply because they have so much input coming at them. Toss in the pressure that can come from backers and investors, and if not carried out with purpose, it’s incredibly easy to lose your vision in the growth process.

Ali Jaffar

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Achieving a Digital Advantage is Key to Unlocking Insane Growth


Digital growth. There is a lot of buzz around that subject, yet many don’t even know what it exactly means, or how to apply the knowledge that they have.

Ali Jaffar

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How to Hire a Subject Matter Expert


Working with SMEs, or subject matter experts can make or break an organization. Especially one that is going through change, and especially in professional services industry. B2B consultants and experts are mandatory in today’s world.

Elaine Frieman

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Google’s Search Journeys


Search is changing. No longer do users type a query into Google to find a simple answer. Google has changed its strategy and its algorithms and now tries to better understand ‘user intent’ and the stage of the buyer’s journey.

Elaine Frieman

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Key Medium Named 2019 Local Excellence Award Winner in Philadelphia

Philadelphia, PA, : Key Medium honored by UpCity as one of the top 20 service providers in Philadelphia.


Exclusive websites created by Key Medium have succeeded in confirming the results delivered to clients, verified by third-party testinomial. And, hence Key Medium gets a prestigious honor with the recognition for Local Excellence in B2B marketing in Philadelphia. Along with this, digital marketing and SEO services offered by the firm are soon expected to top the list of the best digital marketing agencies of the world.

Top B2B Marketing Agency in Philadelphia
Philadelphia SEO, Website, and Branding Design Agency receives Local Excellence Award in 2019