A Guide to Writing Engaging Content for SEO and Users in 2022


Writing for people first is critical for producing results, such as ranking on the top page in Google. Focus on the user and all else will follow!

Ali Jaffar

Learn more

Cause marketing vs purpose-driven marketing


Here’s the difference between cause marketing vs purpose-driven marketing. Cause marketing is short-term and purpose-driven marketing drives the core business aims. Consumers will shop at brands with purpose 64% of the time. Find out more.

Elaine Frieman

Learn more

How design can change the world on the web: what purpose-driven design looks like post-COVID-19


94% of a potential customer’s first impressions are design-driven. Amazing website design is your best marketing tool.

Elaine Frieman

Learn more

The Benefits of Nonprofits Using Social Media Marketing During A Pandemic


Social media has changed the marketing world like nothing ever has before. However, ever since the COVID-19 pandemic rocked the world, social media marketing has been taken to a whole new level. Lockdown, social distancing, working from home; all of these parts of the world’s “new normal” have created a need for discovering the most effective ways of connecting with others socially and professionally.

Ali Jaffar

Learn more

About bounce rates and why insights and monitoring into a site’s analytics are important


The bounce rate numbers can be misleading. Let’s explore bounce rates, and why insights and monitoring a site’s analytics are important.

Elaine Frieman

Learn more

A/B testing and multi-armed bandit testing best practices


Explore A/B testing and multi-armed bandit testing best practices.

Elaine Frieman

Learn more

Developing a customer persona


Understanding who you are marketing your services to (your customer) is everything. Let’s take a look at how to develop your customer persona.

Elaine Frieman

Learn more

Common website design mistakes


How do you ensure that you have an appealing website with amazing content? Let’s take a look at the common website design mistakes to find out how!

Elaine Frieman

Learn more

Ethical user testing and avoiding bias in the usability testing process


User testing tries to create an environment (in so far as you can control factors) as close to the intended audience’s environment as possible and test the interface in those conditions. In web design, the goal is to identify any problems, discover opportunities for improvement or places where you can better meet the user’s needs, and learn about the target audience’s behavior and preferences.

Elaine Frieman

Learn more

Why it’s important to write purpose-driven content


Consumers love to get behind a cause and feel that the companies they support stand for something, especially a cause they believe in too. This is especially true during COVID. Find out how do you tell your consumers what causes you support through purpose-driven content marketing.

Ali Jaffar

Learn more

Award-Winning Website Transformation for a Nonprofit Organization in Pennsylvania

Pittsburgh, PA, : Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region


Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region

Nonprofit Website Redesign & Marketing Case Study
Nonprofit website redesign for Pennsylvania-based philanthropic organization supporting community-based nonprofit human services and social services organizations