Top Four Website Structures and Sitemap Design for Purpose-Driven Organizations (Guide)


Have you ever tried shopping on your phone on your favorite retail website and the buttons don’t align properly, navigation is complicated, the pages take ages to load, and the functionality is less than user-friendly? Equally, we’ve all been to websites whose design is so effortless we barely even thought about it. If your potential donor has […]

Ali Jaffar

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Can we re-imagine the future of work? More time off, fewer hours, more pay, fewer workdays, more flexibility!


Can we re-imagine our working lives? Are shorter work weeks, fewer hours, holiday time, and remote working mutually beneficial to both employer and employee?

Elaine Frieman

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What is the Difference Between UI and UX Design, and Why Does It Matter?


What’s the difference between UI and UX? The difference between a user-friendly website and one with a high bounce rate is good design.

Brittany Howard

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AI-first and the Anticipation to Win Now and in the Future


Google has a new update. Find out about AI-first, how it’s replacing mobile-first, and how it will change how your market your brand now and in the future.

Elaine Frieman

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Making a case for Pageless Design


The purpose of any website is to communicate with its reader. Whether it’s to convince them to try a service, buy a product, or entertain them, the goal of the website is to draw the reader in.

Ali Jaffar

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Keeping Your Vision While Growing Your Organization


Growing a business is not a simple task; it takes an enormous amount of hard work, dedication, and devotion. With all the advice and opinions out there, sometimes growing a company can be overwhelming for entrepreneurs and business people simply because they have so much input coming at them. Toss in the pressure that can come from backers and investors, and if not carried out with purpose, it’s incredibly easy to lose your vision in the growth process.

Ali Jaffar

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Achieving a Digital Advantage is Key to Unlocking Insane Growth


Digital growth. There is a lot of buzz around that subject, yet many don’t even know what it exactly means, or how to apply the knowledge that they have.

Ali Jaffar

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How to Hire a Subject Matter Expert


Working with SMEs, or subject matter experts can make or break an organization. Especially one that is going through change, and especially in professional services industry. B2B consultants and experts are mandatory in today’s world.

Elaine Frieman

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Google’s Search Journeys


Search is changing. No longer do users type a query into Google to find a simple answer. Google has changed its strategy and its algorithms and now tries to better understand ‘user intent’ and the stage of the buyer’s journey.

Elaine Frieman

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Optimization Roundup: Neural Matching and the March 2019 Core Update


For the first time, Google gave a name for a recent update to its core algorithm. Not just that, we learned even more about Google’s Artificial Intellegence and how we’re all going to benefit from more relevent search results even if it’s super vague.

Ali Jaffar

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Why Blogging Matters & Best Practices


The internet is content. Without content, what do you have? Google SERP would be like a series of Instagram posts without hashtags or words so how would you even find the content in the first place? Images are incredibly important but without accompanying narrative, they only tell half the story.

Elaine Frieman

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A Guide to Identifying Keyword Intent


SEO is used to drive highly targeted traffic to your website. As searcher’s are on their journey, you must factor their intent during keyword research to drive optimal results.

Elaine Frieman

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Designing for People-First Matters: Why Mobile-First is a Necessity


Mobile performance matters. Even a hundredth of a second may be the difference between enhancing the user’s experience or increasing your bounce rate.

Elaine Frieman

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Why Compelling Imagery Matters & Best Practices


Imagery is everywhere and it’s an integral part of our world. From advertising to city planning to nature to what we perceive as beautiful, scary, macabre, and anything in between, imagery plays a big role.

Elaine Frieman

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Why Mobile Optimization Matters & Best Practices


Over half of the world’s internet users access the internet via a mobile phone. Here’s why mobile optimization matters and best practices for mobile optimization.

Elaine Frieman

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Why CRM Integration Matters & Best Practices


CRM stands for ‘customer relationship management.’ Companies often use CRM software to manage their customer and potential customer interactions.

Elaine Frieman

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Micro vs Macro Conversions


Ultimately, a conversion translates into a sale. You should know that here are two main types of conversions: micro and macro. We’ll get into the definitions later, but it’s important to understand that in the early days of web design, a ‘successful’ website was measured by the numbers of ‘hits.’ But, what we know today is that you may have one million unique views per day, but if no one is converting or buying your product and–by extension–you don’t know how they are converting or buying your product or service, then you’re missing the largest piece of the puzzle.

Elaine Frieman

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User Experience Affects Your Bottom Line: Here are the Top 10 UX Videos from 2018 to Help You Grow


Whatever your business does–from marketing to legal to to eCommerce and more–you’ll need to consider user experience overall. Here are 10 UX videos from 2018 to help you grow.

Elaine Frieman

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Why you should take responsive search ads and its implications on search results into consideration


In January of 2017, Google decided no longer to support Flash player ads. Then, summer 2018, Google announced it would roll out responsive search ads. Google constantly tries to come up with improvements and innovations, so is this new AI-generated advertising a good thing for your company? And should you care? Should you consider the implications and impact on your business?

Elaine Frieman

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Ways to Get Your Website Optimized for Voice Assistants


Voice search is here to stay, so here are ways to get your website optimized for voice assistants.

Elaine Frieman

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Pennsylvania’s ‘Key Medium’ Gets Established as a Top Web Development Company For Its Exclusive Websites

Philadelphia, PA, : Creative digital agency Key Medium ranked as Top Web Development Company in Pennsylvania by Washington-DC based B2B research company GoodFirms


Friendly websites created by Key Medium have succeeded in alluring GoodFirms. And, hence Key Medium gets a prestigious honor with the title of top web development agency in Pennsylvania. Along with this, digital marketing and SEO services offered by the firm are soon expected to top the list of the best digital marketing agencies of the world.

How are we the best web development company?
Best in Class Nonprofit Website Design by Key Medium in Philadelphia