Digital Marketing
Follow practical 101 posts that outline how to attract and convert customers. Topics include campaign planning, content writing, data analytics, and more. Explore our key insights into digital marketing below for the latest scoop.
Nonprofit web design guide
As a nonprofit Executive Director or Communication Manager, you understand the importance of having a strong online presence. An effective website can help your organization connect with donors, volunteers, and supporters, as well as showcase your programs and services. When it comes to choosing a web design agency, it’s important to consider one that has […]
Web Design Statement of Work Guide
Understanding the web design statement of work is critical for ensuring that your project turns out the way you want it to. In this article, we’ll give you a crash course in everything you need to know to hire your web design contractor or agency.
A Guide to Writing Engaging Content for SEO and Users in 2022
Writing for people first is critical for producing results, such as ranking on the top page in Google. Focus on the user and all else will follow!
6 Tips for Budgeting a Website Redesign—While Retaining or Improving SEO on Google
Building or redesigning a website sounds scary and extensive. What to include, what not to include, how many pages, how many categories, how much will it all cost. These are just a few of the questions that may arise
Cause marketing vs purpose-driven marketing
Here’s the difference between cause marketing vs purpose-driven marketing. Cause marketing is short-term and purpose-driven marketing drives the core business aims. Consumers will shop at brands with purpose 64% of the time. Find out more.
How design can change the world on the web: what purpose-driven design looks like post-COVID-19
94% of a potential customer’s first impressions are design-driven. Amazing website design is your best marketing tool.
The Benefits of Nonprofits Using Social Media Marketing During A Pandemic
Social media has changed the marketing world like nothing ever has before. However, ever since the COVID-19 pandemic rocked the world, social media marketing has been taken to a whole new level. Lockdown, social distancing, working from home; all of these parts of the world’s “new normal” have created a need for discovering the most effective ways of connecting with others socially and professionally.
About bounce rates and why insights and monitoring into a site’s analytics are important
The bounce rate numbers can be misleading. Let’s explore bounce rates, and why insights and monitoring a site’s analytics are important.
A/B testing and multi-armed bandit testing best practices
Explore A/B testing and multi-armed bandit testing best practices.
