Top 10 Web Design Mistakes In 2021 with Jakob Nielsen


In 2021, the three characteristics the top ten web design mistakes were ‘Evil, Stupid, and Lazy.’ Dive in to hear about why you shouldn’t have massive hero images above the fold because people need to have immediate choices and see what the site is about to learn and have a delightful browsing experience.

Ali Jaffar

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Key Medium’s 9-Week UX Internship Program “an amazing internship!”


Learn about Surabhi’s 9-week User Experience Research/Design internship experience during her exit interview. We aimed to craft the highest-quality experience for a new virtual internship program we invented–during the public health crisis. It’s been a learning experience for the whole Key Medium team, and of course, our first-ever full-time intern, Surabhi. Watch the clip and see Surabhi’s Internship User Journey Map–her final project with Key Medium!

Ali Jaffar

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The benefits of collaborative brainstorming using design thinking to foster innovation and lasting impact


Want lasting impact for your organization? Here’s how to employ design thinking and collaborative brainstorming. Find out how these can keep your business current and ensure your design is always user-centric.

Elaine Frieman

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UX Research/Design Intern Spotlight


We sat down (virtually) with Surabhi, our newest team member and first-ever User Experience Resarch/Design Intern, for a fun Q + A after her week at Key Medium.

Ali Jaffar

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Digital design system best practices


To create efficient and innovative product development every time, designers and CEOs alike need a design system in place. Design systems can increase the speed of the design and development process, ensuring that products are designed in a logical, coherent way every time.

Ali Jaffar

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How to unify customer data for the best customer experience


Unifying customer data for the best customer experience doesn’t have to be all that difficult! Read this piece for more on how to improve your CX to glean the most insight from your data.

Elaine Frieman

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How to Test Prototypes for Usability Issues


You’ve just created an amazing website. Now, you need to find out if it’s user friendly. Find out how to test prototypes for usability issues and more.

Ali Jaffar

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The Importance of Behavioral Research with Usability Issues


Understand when you need to gather behavioral research vs attitudinal research when conducting website usability studies. Read to find out the difference.

Ali Jaffar

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UX Design Trends in 2020


In 2020, you’ll see tech and UX design merge further into new realms to deliver the best stories and customer experience. Read more!

Elaine Frieman

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Common Branding Mistakes that Hurt Your Company Image


When companies get it right, branding can work like peanut butter and chocolate. But companies that get it wrong can face public backlash. Here is how branding mistakes can hurt your image.

Elaine Frieman

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Towards Goodness and a Future of Humanness

Philadelphia, PA, : Key Medium is committed to making a difference in our community--read our thinking behind how we are implementing lasting change towards goodness.


A demonstration of compassion, of deeper human connection–is what we collectively must work towards if we are to realize the potential of our collective genius. Our ability to collaborate to tackle the world’s greatest challenges depends on it, and our environment is not waiting for the elections. From systemic racism, global warming, AI and data ethics, to warmongering foreign policy and the ever-changing pace of change, humanity is at an inflection point.

Towards Goodness & a Future of Humanness
Ali Jaffar, CEO of Key Medium, shares his thoughts on the future