Harnessing the Power of Data-Driven UX for Higher Conversions


Organizations and nonprofits now have the ability to collect anywhere from hundreds to millions of data points from how many website views you have overall to revenue generated online to your bounce rate to your engagement rate on social media. The data is endless and sometimes it feels overwhelming to figure out exactly what to […]

Elaine Frieman

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The Importance of Branding for Nonprofits: Making Your Cause Stand Out


In today’s crowded nonprofit landscape, effective branding is essential for standing out and attracting support. Learn why branding matters, how to build trust and credibility, connect with supporters, differentiate from competitors, attract corporate partnerships, and drive donations.

Elaine Frieman

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Key Design Principles for Modern Websites: A Deep Dive into Aesthetics and Functionality


Modern websites prioritize minimalism and AI-driven experiences for user-friendly navigation. Key design principles include user-centeredness, mobile-responsiveness, minimalism, visual hierarchy, high-quality content, loading speed, and scalability.

Elaine Frieman

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Empowering Aspiring UX Designers: Talia’s Internship Journey with Key Medium


Talia’s journey from intern to associate at Key Medium showcases her rapid growth in UX design, bolstered by certifications and a diverse skill set, making her an invaluable asset to the team.

Talia Coeshott

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The Power of Storytelling in Purpose-Driven Marketing


Explore the symbiotic relationship between purpose-driven marketing and authentic storytelling. This approach, transcending traditional advertising, forms a genuine emotional bridge between consumers and brands, highlighting a commitment to positive change.

Elaine Frieman

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The Role of Minimalism in Modern Web Design


Navigating the evolution from minimalism in art to its pivotal role in web design, this exploration underscores the strategic advantages of minimalist principles. Uncover the subtle potency of simplifying digital interfaces to emphasize content, enrich user experience, and solidify brand messaging while ensuring responsive and user-friendly design.

Elaine Frieman

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My First Week as a UX Design Intern: Embracing Key Medium’s Core Values


In her first week at Key Medium, junior UX designer Talia Coeshott delved into a culture of excellence and innovation. Guided by the vision of CEO Ali Jaffar, she embraced the company’s ethos of sustainability and continuous growth.

Talia Coeshott

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Digital design system best practices


To create efficient and innovative product development every time, designers and CEOs alike need a design system in place. Design systems can increase the speed of the design and development process, ensuring that products are designed in a logical, coherent way every time.

Ali Jaffar

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What UX Maturity is & why Customer Experience Transformation matters for purpose-driven organizations


What exactly is UX maturity? How mature are human-centered design practices at an organization and why does it matter? Read on to understand this and how UX maturity ties into the overall Customer Experience Transformation framework, and why it matters for purpose-driven organizations.

Ali Jaffar

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A Guide to Writing Engaging Content for SEO and Users in 2023


Writing for people first is critical for producing results, such as ranking on the top page in Google. Focus on the user and all else will follow!

Ali Jaffar

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Award-Winning Website Transformation for a Nonprofit Organization in Pennsylvania

Pittsburgh, PA, : Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region


Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region

Nonprofit Website Redesign & Marketing Case Study
Nonprofit website redesign for Pennsylvania-based philanthropic organization supporting community-based nonprofit human services and social services organizations