The Power of Storytelling in Purpose-Driven Marketing


Explore the symbiotic relationship between purpose-driven marketing and authentic storytelling. This approach, transcending traditional advertising, forms a genuine emotional bridge between consumers and brands, highlighting a commitment to positive change.

Elaine Frieman

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The Role of Minimalism in Modern Web Design


Navigating the evolution from minimalism in art to its pivotal role in web design, this exploration underscores the strategic advantages of minimalist principles. Uncover the subtle potency of simplifying digital interfaces to emphasize content, enrich user experience, and solidify brand messaging while ensuring responsive and user-friendly design.

Elaine Frieman

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My First Week as a UX Design Intern: Embracing Key Medium’s Core Values


In her first week at Key Medium, junior UX designer Talia Coeshott delved into a culture of excellence and innovation. Guided by the vision of CEO Ali Jaffar, she embraced the company’s ethos of sustainability and continuous growth.

Talia Coeshott

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Digital design system best practices


To create efficient and innovative product development every time, designers and CEOs alike need a design system in place. Design systems can increase the speed of the design and development process, ensuring that products are designed in a logical, coherent way every time.

Ali Jaffar

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What UX Maturity is & why Customer Experience Transformation matters for purpose-driven organizations


What exactly is UX maturity? How mature are human-centered design practices at an organization and why does it matter? Read on to understand this and how UX maturity ties into the overall Customer Experience Transformation framework, and why it matters for purpose-driven organizations.

Ali Jaffar

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A Guide to Writing Engaging Content for SEO and Users in 2023


Writing for people first is critical for producing results, such as ranking on the top page in Google. Focus on the user and all else will follow!

Ali Jaffar

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Top 10 Web Design Mistakes In 2021 with Jakob Nielsen


In 2021, the three characteristics the top ten web design mistakes were ‘Evil, Stupid, and Lazy.’ Dive in to hear about why you shouldn’t have massive hero images above the fold because people need to have immediate choices and see what the site is about to learn and have a delightful browsing experience.

Ali Jaffar

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Key Medium’s 9-Week UX Internship Program “an amazing internship!”


Learn about Surabhi’s 9-week User Experience Research/Design internship experience during her exit interview. We aimed to craft the highest-quality experience for a new virtual internship program we invented–during the public health crisis. It’s been a learning experience for the whole Key Medium team, and of course, our first-ever full-time intern, Surabhi. Watch the clip and see Surabhi’s Internship User Journey Map–her final project with Key Medium!

Ali Jaffar

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The benefits of collaborative brainstorming using design thinking to foster innovation and lasting impact


Want lasting impact for your organization? Here’s how to employ design thinking and collaborative brainstorming. Find out how these can keep your business current and ensure your design is always user-centric.

Elaine Frieman

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UX Research/Design Intern Spotlight


We sat down (virtually) with Surabhi, our newest team member and first-ever User Experience Resarch/Design Intern, for a fun Q + A after her week at Key Medium.

Ali Jaffar

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Award-Winning Website Transformation for a Nonprofit Organization in Pennsylvania

Pittsburgh, PA, : Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region


Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region

Nonprofit Website Redesign & Marketing Case Study
Nonprofit website redesign for Pennsylvania-based philanthropic organization supporting community-based nonprofit human services and social services organizations