How to Create a Top-Notch User Experience by Enhancing Your Website’s Information Architecture


Read how crafting a website’s information architecture typically begins with research in order to best understand what the users will be looking for, what their intent is, where they are coming from, and so on.

Ali Jaffar

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Designing a Nonprofit Website in Six Steps


If your nonprofit website design is poorly-performing and mismanaged, you may be turning away your prospective donors and advocates. Your nonprofit brand will suffer as a result, leading to less than maximally desired or achievable impact. Read these six steps to fix your nonprofit website design.

Ali Jaffar

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Tips for Connecting Your Website to Holistic Analytics Tools to Measure KPIs in Real-Time


The process of gathering, analyzing, and using this data to make measurable improvements to your website and marketing strategies is called website analytics. Website analytics measures key performance indicators (KPIs), helping you set goals for improvement. But how do you gather this data and what do you do with it once you have it? What do you need to know to get started with website analytics tools?

Brittany Howard

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6 Principles to Stand By to Stand Out as a Startup Tech Entrepreneur


Starting a new tech business is a lofty endeavor and can be very rewarding for those who decide to try. Just like with any business startup, one of the biggest obstacles is differentiating your business from others and elevating yourself in the eyes of consumers. Once that hurdle has been overcome, it is easier to continue to grow and build a very successful business.

Ali Jaffar

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How Google Uses Contextual Signals to Personalize Messages to Mobile Users


More than half of all Google searches are now conducted on mobile phones, which means that it’s now more important than ever to ensure your website and every single page on your site is optimized for mobile, is user-friendly, and optimized for local search.

Elaine Frieman

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Website Redesign vs Rebuild


The average lifespan of a well-designed and structured website is anywhere from three to seven years. The decision to redesign shouldn’t be taken lightly and shouldn’t be done on a whim to follow the latest trends. Redesigning and rebuilding your website to ensure it’s in top form can be the best investment you make; however, the bottom line is that redesigns and rebuilds are expensive. Let’s take a look at redesign vs rebuild: which is better value for money and which will get you long-term results.

Elaine Frieman

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Pennsylvania’s ‘Key Medium’ Gets Established as a Top Web Development Company For Its Exclusive Websites


Friendly websites created by Key Medium have succeeded in alluring GoodFirms. And, hence Key Medium gets a prestigious honor with the title of top web development agency in Pennsylvania.

Ali Jaffar

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Achieving a Digital Advantage is Key to Unlocking Insane Growth


Digital growth. There is a lot of buzz around that subject, yet many don’t even know what it exactly means, or how to apply the knowledge that they have.

Ali Jaffar

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How to Hire a Subject Matter Expert


Working with SMEs, or subject matter experts can make or break an organization. Especially one that is going through change, and especially in professional services industry. B2B consultants and experts are mandatory in today’s world.

Elaine Frieman

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How to Create a Culture of Continual Improvement


One of the keys to a successful not-for-profit or business is the concept of continual improvement. In a world that is quick to pass the stagnant by, continual improvement keeps people on their feet, always progressing, growing, and striving to do better.

Ali Jaffar

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Key Medium Supports Frontline Workers During the Pandemic

Philadelphia, PA, : Key Medium is committed to making a difference in our community--especially during times of great need.


We are glad to be part of the solution for Philly's response to the pandemic by delivering solutions that have helped thousands of people find food on Philly Food Finder, for example, through our Coding For Causes program. Read more about the positive news about how Key Medium, along with others like Verizon, are making a difference in our community during the COVID-19 crisis.

Inspiring stories from Philly's business community
Philadelphia nonprofit webs design company Key Medium gets featured for branding and design during pandemic