6 Tips for Budgeting a Website Redesign and Retaining or Improving SEO

It is 2018 and if you do not have a website, that is a very bad choice for your business. Almost every person nowadays, young or old, uses the internet to find out the details about a particular business. Every business in this day and age is supposed to have a website otherwise they will be left behind by their competitors.

Building or redesigning a website sounds scary and extensive. What to include, what not to include, how many pages, how many categories, how much will it all cost. These are just a few of the questions that may arise when you are advised to build or redesign a website. However, sweat not because even if you have a limited budget, you can still build your website.

Building or redesigning websites requires extensive planning, resources, attention and maintenance.

Here are a few tips on how you can build or redesign your outdated website:

1. Take your SEO into account before a redesign.

The very first thing when redesigning your website should involve taking into account how it will affect your rankings. Before you go ahead and plan to purge outdated content, you may want to determine where they rank in the search engine results pages (SERPs). Retaining, improving, or losing what you rank for will certainly be affected by your website redesign.

2. If you are on a limited budget, you should prioritize important pages.

Think of the most important pages which your website will require. Whether you want to include a testimonial page, a home page, an about us page, or a product category page. It should be what you think is the most the important based on your website objectives. If you don’t have a website objective, you should seriously take a step back and determine exactly what you want to achieve from the website you’d be building or redesigning. Once you know it, you’ll also know what to include or not include in your site.

3. Use plain language and help your content get found easier in Google

Redesigning your website does not mean that you will have to start from scratch. Just a little tweaking in your old content should be sufficient. Before you can do this, you will ideally take inventory of all of your website content. Then, improve your content based on your digital content and SEO strategy. Also, be sure to fix typos, add relevant headings and subheadings, and use plain language for easy readability; by using words that users are familiar with – you make your content more likely show up in search results1 . Don’t forget to use different sizes to implement typographic hierarchy.

4. Make a visual impact with professional design and photography.

Examples of poor websites are commonly those which have little to no visual impact and are all about the text. If you’re on a limited budget, that does not mean you will have to hire professional photographers and buy professional equipment. You can easily get stock photos off of the internet. There are many websites which either sell stock photos or offer them for free. Keep in mind that any image you embed should include an alt attribute for accessibility and SEO. You can use our free SEO checker to audit your website to see if the alt text is missing.

5. Update your website so that it runs on a content management system (CMS) such as WordPress.

Static HTML may be cumbersome and not as friendly as utilizing an advanced CMS. As WordPress powers 30% of the top 10 million sites in the internet – are SEO-friendly, easy to manage and maintain, and offer a variety of designs (also known as themes) that are ready to use out-of-the-box. Custom themes are recommended if you can afford professional web development services.

6. Plugins, like Yoast SEO for WordPress, are a great way to ensure greater functionality of your website.

Plugins like Yoast SEO extend the functionality of WordPress-powered websites in order to ensure technical optimization of your site & assist with optimizing your content. There are many useful plugins – most of which are free of cost – but should be vetted for compatibility with your theme and WordPress version. Always check the reviews and compatibility before installing. Once vetted (and tested), you can easily add features you want; here’s a few examples: an online chat box, online video calls, newsletter subscription bar, and so much more. Just be sure to test it in a development or staging environment first.

If you can afford a website designer, choose Key Medium’s Philadelphia-based website design and SEO team. 

If you want news and information on the latest trends and developments in technology or digital marketing, check out our insights.

Source:
1. NNGroup – Plain Language For Everyone, Even Experts (Video)