websites
A/B testing and multi-armed bandit testing best practices
Most people in the marketing game have heard of A/B testing, but maybe less familiar with multi-armed bandit testing. The term ‘multi-armed bandit’ actually derives from people who play slot machines, called one-arm bandits who decide which machines to play, how many times, and in which order for the maximum output. Any sort of testing […]
The Importance of Branding in Web Design and SEO
Here’s why branding is just as important as SEO and web design and why they go hand-in-hand.
