How to Create a Top-Notch User Experience by Enhancing Your Website’s Information Architecture


Read how crafting a website’s information architecture typically begins with research in order to best understand what the users will be looking for, what their intent is, where they are coming from, and so on.

Ali Jaffar

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The Academy of Interactive and Visual Arts Recognizes Key Medium as a 2018 W3 Gold Award Winner


Key Medium Founder Ali Jaffar and Creative Director Erkan Salhi were honored as 2018 Gold Winners from W3 Awards for developing a standout brand experience – for a nonprofit college that provides vocational programs.

Ali Jaffar

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Do Websites Matter?


The Benefits of Having a Business Website

Ali Jaffar

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Video Dominates the Internet – Video Marketing Infographic


Digital video has experienced explosive growth over the past five years with no end in sight. People spend more time watching videos than they do on social media. Check out this infographic to learn how important video content marketing truly is.

Ali Jaffar

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Best Responsive Web Design Frameworks


There are many responsive and mobile-first website and web application frameworks out there. Check out our brief comparison of the best web frameworks available.

Ali Jaffar

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What it means to foster an ecosystem of co-creation that excels in promoting innovation

Philadelphia, PA, : The landscape of the modern workplace has been changing drastically in recent years. Not just with the trials brought by the pandemic, work environments now have several issues affecting the individual brought to the forefront, whether through equity, inclusion, mental health awareness, or quality of life.


To address problems like these (and more) facing the world today, focus must be given to fostering innovation.

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Innoation article showing people collaborating and sharing important ideas