Why CRM Integration Matters & Best Practices


CRM stands for ‘customer relationship management.’ Companies often use CRM software to manage their customer and potential customer interactions.

Elaine Frieman

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Micro vs Macro Conversions


Ultimately, a conversion translates into a sale. You should know that here are two main types of conversions: micro and macro. We’ll get into the definitions later, but it’s important to understand that in the early days of web design, a ‘successful’ website was measured by the numbers of ‘hits.’ But, what we know today is that you may have one million unique views per day, but if no one is converting or buying your product and–by extension–you don’t know how they are converting or buying your product or service, then you’re missing the largest piece of the puzzle.

Elaine Frieman

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Why You Should Take Responsive Search Ads and Its Implications on Search Results into Consideration


In January of 2017, Google decided no longer to support Flash player ads. Then, summer 2018, Google announced it would roll out responsive search ads. Google constantly tries to come up with improvements and innovations, so is this new AI-generated advertising a good thing for your company? And should you care? Should you consider the implications and impact on your business?

Elaine Frieman

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Designing Your Business Website: DIY or Hire a Pro?


You’ve got the name. You’ve got the logo. You’ve got the concept. Time to bring your product or service to the wide world of the web. Easy, right?

Ali Jaffar

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Incorporating Storytelling into Nonprofit Web Design


Nonprofits can also benefit from storytelling immensely, and one of the greatest canvases a nonprofit can use to nail its storytelling is its website. Here are some tips for storytelling with nonprofit web design, with examples.

Leah Bury

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Ways to Get Your Website Optimized for Voice Assistants


Voice search is here to stay, so here are ways to get your website optimized for voice assistants.

Elaine Frieman

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The Mini-Guide to Local SEO


Local SEO is incredibly important if you want to be found on Google, especially on mobile; however, local SEO will be more relevant to some businesses than others.

Elaine Frieman

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The Importance of Branding in Web Design and SEO


Here’s why branding is just as important as SEO and web design and why they go hand-in-hand.

Elaine Frieman

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What is Web Design’s Role in SEO?


We’re a web-based world. From computers to tablets to mobile devices, the web answers our questions, tells us what to buy, lets us know what our friends are up to, and keeps us from being bored when we are waiting at the doctor’s office. Think about it. How often do you Google something on your phone (or ask Alexa, Siri, or Google assistant)?

Elaine Frieman

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Gaining Traction Organically: Why You Should Validate Your Channels with the Bullseye Framework before Optimizing for specific Keywords


Organic search (as opposed to paid search) is still the best, most trusted way to rank in Google’s SERP. But, how can you gain organic traction? How do you figure out what is and isn’t working in your SEO and marketing efforts? Use these expert marketing tips to uncover your best channels, enabling a multiplier affect on your optimization efforts to gain traction for your product or service, organically.

Elaine Frieman

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Award-Winning Website Transformation for a Nonprofit Organization in Pennsylvania

Pittsburgh, PA, : Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region


Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region

Nonprofit Website Redesign & Marketing Case Study
Nonprofit website redesign for Pennsylvania-based philanthropic organization supporting community-based nonprofit human services and social services organizations