How to Create a Top-Notch User Experience by Enhancing Your Website’s Information Architecture


Read how crafting a website’s information architecture typically begins with research in order to best understand what the users will be looking for, what their intent is, where they are coming from, and so on.

Ali Jaffar

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Designing a Nonprofit Website in Six Steps


If your nonprofit website design is poorly-performing and mismanaged, you may be turning away your prospective donors and advocates. Your nonprofit brand will suffer as a result, leading to less than maximally desired or achievable impact. Read these six steps to fix your nonprofit website design.

Ali Jaffar

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Can I Redesign My Website Without Adversely Affecting SEO?


Is it possible to do a website redesign without affecting SEO? The short answer is no, but here are some quick fixes and ways to impact SEO positively.

Elaine Frieman

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Tips for Connecting Your Website to Holistic Analytics Tools to Measure KPIs in Real-Time


The process of gathering, analyzing, and using this data to make measurable improvements to your website and marketing strategies is called website analytics. Website analytics measures key performance indicators (KPIs), helping you set goals for improvement. But how do you gather this data and what do you do with it once you have it? What do you need to know to get started with website analytics tools?

Brittany Howard

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How to Write for SEO


To up your blogging game in 2020, what do you need to know? Here are some tips on how to write for SEO in 2020. Keep up with Google’s new search journeys and more. Keep reading.

Elaine Frieman

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How to Get Users to Actually Read Your Words


Have you ever picked up a book and not been able to set it down? Maybe you’ve opened an email and started reading it, only to realize before you knew it you were half-way through. Have you ever stopped to wonder why you may stay longer on some websites, and simply click away from others?This has to do with the narrative and the words used. Yes, the written content on any website or book plays a huge part in retaining our interest and keeping our attention.

Ali Jaffar

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Content Strategy vs. Content Tactics


Modern companies did not invent content marketing; it has been around for well over a century (as you can see) but now everyone does it. You don’t get as big of a slice in the market as companies did in the early days. But in order to stay relevant in a world full of content, you need to have your content strategy and content tactics in place.

Elaine Frieman

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How Google Uses Contextual Signals to Personalize Messages to Mobile Users


More than half of all Google searches are now conducted on mobile phones, which means that it’s now more important than ever to ensure your website and every single page on your site is optimized for mobile, is user-friendly, and optimized for local search.

Elaine Frieman

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Website Redesign vs Rebuild


The average lifespan of a well-designed and structured website is anywhere from three to seven years. The decision to redesign shouldn’t be taken lightly and shouldn’t be done on a whim to follow the latest trends. Redesigning and rebuilding your website to ensure it’s in top form can be the best investment you make; however, the bottom line is that redesigns and rebuilds are expensive. Let’s take a look at redesign vs rebuild: which is better value for money and which will get you long-term results.

Elaine Frieman

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Website Performance Metrics


How do you know if your website is performing well or performing poorly? Learn about the tools and metrics to use to measure that performance for your site.

Elaine Frieman

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Award-Winning Website Transformation for a Nonprofit Organization in Pennsylvania

Pittsburgh, PA, : Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region


Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region

Nonprofit Website Redesign & Marketing Case Study
Nonprofit website redesign for Pennsylvania-based philanthropic organization supporting community-based nonprofit human services and social services organizations