How to Create a Culture of Continual Improvement


One of the keys to a successful not-for-profit or business is the concept of continual improvement. In a world that is quick to pass the stagnant by, continual improvement keeps people on their feet, always progressing, growing, and striving to do better.

Ali Jaffar

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The Future of Work


Some technological advances are rapid and others are slower to take shape. Imagine even fifty years ago that the job title of ‘web designer’ would have been baffling, especially twenty-one years before the world wide web was invented. Even twenty-one years later, a ‘website designer’ wasn’t a job role either. It wasn’t until the early 2000s that design, typography, graphics, and the need for ‘dynamic’ websites took off. It’s a relatively short history, but look how ubiquitous it is now. Even still, web design is further complicated by the need not only for good ‘design’ but for understanding voice search, SEO, backlinks, schema, and much, much more.

Elaine Frieman

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Improving Website Accessibility


When considering the location of your business, you would analyse your target customer and cater to their needs.

Elaine Frieman

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Designing for People-First Matters: Why Mobile-First is a Necessity


Mobile performance matters. Even a hundredth of a second may be the difference between enhancing the user’s experience or increasing your bounce rate.

Elaine Frieman

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Why Mobile Optimization Matters & Best Practices


Over half of the world’s internet users access the internet via a mobile phone. Here’s why mobile optimization matters and best practices for mobile optimization.

Elaine Frieman

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Why CRM Integration Matters & Best Practices


CRM stands for ‘customer relationship management.’ Companies often use CRM software to manage their customer and potential customer interactions.

Elaine Frieman

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Designing Your Business Website: DIY or Hire a Pro?


You’ve got the name. You’ve got the logo. You’ve got the concept. Time to bring your product or service to the wide world of the web. Easy, right?

Ali Jaffar

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The Importance of Branding in Web Design and SEO


Here’s why branding is just as important as SEO and web design and why they go hand-in-hand.

Elaine Frieman

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What is Web Design’s Role in SEO?


We’re a web-based world. From computers to tablets to mobile devices, the web answers our questions, tells us what to buy, lets us know what our friends are up to, and keeps us from being bored when we are waiting at the doctor’s office. Think about it. How often do you Google something on your phone (or ask Alexa, Siri, or Google assistant)?

Elaine Frieman

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Marketing Innovation: Accelerating Change and the Big Fight to Stay Relevant


With the constant exponential evolution of technology, media and consumer behavior – the marketing landscape has kept progressively advancing – rewarding innovative companies and ushering in the Age of Assistance.

Ali Jaffar

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Towards Goodness and a Future of Humanness

Philadelphia, PA, : Key Medium is committed to making a difference in our community--read our thinking behind how we are implementing lasting change towards goodness.


A demonstration of compassion, of deeper human connection–is what we collectively must work towards if we are to realize the potential of our collective genius. Our ability to collaborate to tackle the world’s greatest challenges depends on it, and our environment is not waiting for the elections. From systemic racism, global warming, AI and data ethics, to warmongering foreign policy and the ever-changing pace of change, humanity is at an inflection point.

Towards Goodness & a Future of Humanness
Ali Jaffar, CEO of Key Medium, shares his thoughts on the future