Technology
Get ahead of the game and explore innovations in technology that can take your digital presence to the next level. Technology is not the end goal, but rather, it is the means to the end — the end being the key objective, or goals. Use our data-driven insights to stay ahead of the pack.
Tips for Connecting Your Website to Holistic Analytics Tools to Measure KPIs in Real-Time
The process of gathering, analyzing, and using this data to make measurable improvements to your website and marketing strategies is called website analytics. Website analytics measures key performance indicators (KPIs), helping you set goals for improvement. But how do you gather this data and what do you do with it once you have it? What do you need to know to get started with website analytics tools?
How Google Uses Contextual Signals to Personalize Messages to Mobile Users
More than half of all Google searches are now conducted on mobile phones, which means that it’s now more important than ever to ensure your website and every single page on your site is optimized for mobile, is user-friendly, and optimized for local search.
Website Redesign vs Rebuild
The average lifespan of a well-designed and structured website is anywhere from three to seven years. The decision to redesign shouldn’t be taken lightly and shouldn’t be done on a whim to follow the latest trends. Redesigning and rebuilding your website to ensure it’s in top form can be the best investment you make; however, the bottom line is that redesigns and rebuilds are expensive. Let’s take a look at redesign vs rebuild: which is better value for money and which will get you long-term results.
Essential SEO and Content Marketing Tactics for Web Developers during a Redesign Process
With the constantly-changing internet landscape, businesses are often required to reevaluate their website, branding, and content production processes. Whether you work as a web designer, an SEO specialist or a content creator, SEO and content marketing play a large role in the success of your or your client’s website.
Pennsylvania’s ‘Key Medium’ Gets Established as a Top Web Development Company For Its Exclusive Websites
Friendly websites created by Key Medium have succeeded in alluring GoodFirms. And, hence Key Medium gets a prestigious honor with the title of top web development agency in Pennsylvania.
Achieving a Digital Advantage is Key to Unlocking Insane Growth
Digital growth. There is a lot of buzz around that subject, yet many don’t even know what it exactly means, or how to apply the knowledge that they have.
How to Hire a Subject Matter Expert
Working with SMEs, or subject matter experts can make or break an organization. Especially one that is going through change, and especially in professional services industry. B2B consultants and experts are mandatory in today’s world.
How to Create a Culture of Continual Improvement
One of the keys to a successful not-for-profit or business is the concept of continual improvement. In a world that is quick to pass the stagnant by, continual improvement keeps people on their feet, always progressing, growing, and striving to do better.
The Future of Work
Some technological advances are rapid and others are slower to take shape. Imagine even fifty years ago that the job title of ‘web designer’ would have been baffling, especially twenty-one years before the world wide web was invented. Even twenty-one years later, a ‘website designer’ wasn’t a job role either. It wasn’t until the early 2000s that design, typography, graphics, and the need for ‘dynamic’ websites took off. It’s a relatively short history, but look how ubiquitous it is now. Even still, web design is further complicated by the need not only for good ‘design’ but for understanding voice search, SEO, backlinks, schema, and much, much more.
Improving Website Accessibility
When considering the location of your business, you would analyse your target customer and cater to their needs.
