One of the keys to a successful not-for-profit or business is the concept of continual improvement. In a world that is quick to pass the stagnant by, continual improvement keeps people on their feet, always progressing, growing, and striving to do better.
Some technological advances are rapid and others are slower to take shape. Imagine even fifty years ago that the job title of ‘web designer’ would have been baffling, especially twenty-one years before the world wide web was invented. Even twenty-one years later, a ‘website designer’ wasn’t a job role either. It wasn’t until the early 2000s that design, typography, graphics, and the need for ‘dynamic’ websites took off. It’s a relatively short history, but look how ubiquitous it is now. Even still, web design is further complicated by the need not only for good ‘design’ but for understanding voice search, SEO, backlinks, schema, and much, much more.
Mobile performance matters. Even a hundredth of a second may be the difference between enhancing the user’s experience or increasing your bounce rate.
You’ve got the name. You’ve got the logo. You’ve got the concept. Time to bring your product or service to the wide world of the web. Easy, right?
We’re a web-based world. From computers to tablets to mobile devices, the web answers our questions, tells us what to buy, lets us know what our friends are up to, and keeps us from being bored when we are waiting at the doctor’s office. Think about it. How often do you Google something on your phone (or ask Alexa, Siri, or Google assistant)?
With the constant exponential evolution of technology, media and consumer behavior – the marketing landscape has kept progressively advancing – rewarding innovative companies and ushering in the Age of Assistance.