Technology
Get ahead of the game and explore innovations in technology that can take your digital presence to the next level. Technology is not the end goal, but rather, it is the means to the end — the end being the key objective, or goals. Use our data-driven insights to stay ahead of the pack.
How to Create a Culture of Continual Improvement
One of the keys to a successful not-for-profit or business is the concept of continual improvement. In a world that is quick to pass the stagnant by, continual improvement keeps people on their feet, always progressing, growing, and striving to do better.
The Future of Work
Some technological advances are rapid and others are slower to take shape. Imagine even fifty years ago that the job title of ‘web designer’ would have been baffling, especially twenty-one years before the world wide web was invented. Even twenty-one years later, a ‘website designer’ wasn’t a job role either. It wasn’t until the early 2000s that design, typography, graphics, and the need for ‘dynamic’ websites took off. It’s a relatively short history, but look how ubiquitous it is now. Even still, web design is further complicated by the need not only for good ‘design’ but for understanding voice search, SEO, backlinks, schema, and much, much more.
Improving Website Accessibility
When considering the location of your business, you would analyse your target customer and cater to their needs.
Designing for People-First Matters: Why Mobile-First is a Necessity
Mobile performance matters. Even a hundredth of a second may be the difference between enhancing the user’s experience or increasing your bounce rate.
Why Mobile Optimization Matters & Best Practices
Over half of the world’s internet users access the internet via a mobile phone. Here’s why mobile optimization matters and best practices for mobile optimization.
Why CRM Integration Matters & Best Practices
CRM stands for ‘customer relationship management.’ Companies often use CRM software to manage their customer and potential customer interactions.
Designing Your Business Website: DIY or Hire a Pro?
You’ve got the name. You’ve got the logo. You’ve got the concept. Time to bring your product or service to the wide world of the web. Easy, right?
The Importance of Branding in Web Design and SEO
Here’s why branding is just as important as SEO and web design and why they go hand-in-hand.
What is Web Design’s Role in SEO?
We’re a web-based world. From computers to tablets to mobile devices, the web answers our questions, tells us what to buy, lets us know what our friends are up to, and keeps us from being bored when we are waiting at the doctor’s office. Think about it. How often do you Google something on your phone (or ask Alexa, Siri, or Google assistant)?
Marketing Innovation: Accelerating Change and the Big Fight to Stay Relevant
With the constant exponential evolution of technology, media and consumer behavior – the marketing landscape has kept progressively advancing – rewarding innovative companies and ushering in the Age of Assistance.
