What is web design’s role in SEO?


We’re a web-based world. From computers to tablets to mobile devices, the web answers our questions, tells us what to buy, lets us know what our friends are up to, and keeps us from being bored when we are waiting at the doctor’s office. Think about it. How often do you Google something on your phone (or ask Alexa, Siri, or Google assistant)?

Elaine Frieman

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Gaining traction organically: why you should validate your channels with the bullseye framework before optimizing for specific keywords


Organic search (as opposed to paid search) is still the best, most trusted way to rank in Google’s SERP. But, how can you gain organic traction? How do you figure out what is and isn’t working in your SEO and marketing efforts? Use these expert marketing tips to uncover your best channels, enabling a multiplier affect on your optimization efforts to gain traction for your product or service, organically.

Elaine Frieman

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5 Marketing Trends That Will Impact Analytics in 2019


Learn about real marketing trends that will impact analytics in 2019 and beyond; from Google’s data studio to video and voice search.

Elaine Frieman

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Voice Search Marketing: Are You Ready for the Future?


As of 2018, over 1 billion search inquiries per month are made via voice. Voice search has experienced explosive growth due to the increasing popularity of affordable and convenient voice-powered devices like Google Assistant, Amazon’s Alexa, and Apple’s Siri.

Ali Jaffar

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How to hire an SEO company


You may be busy managing your small team of creatives, building your website, focusing on content relating to your product or service and ensuring that your offering message is clear- and so is your need to hire an SEO company.

Elaine Frieman

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Why SEO Matters for Purpose-Driven Organizations


If you work at a nonprofit or any kind of purpose-driven organization and have any kind of interaction with the organization’s website, you may have been asked about “SEO”.

Leah Bury

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How Your Company Can Win At Local SEO


Local SEO helps small companies take on big brands, and large companies reach engaged customers. Improving your local SEO standing could boost your company revenue by nearly 20% — and it’s not that hard to achieve once you get your local SEO strategy aligned.

Ali Jaffar

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Today’s Top 6 Ways to Use SEO to Grow Your Business


Read the Six Secrets to Growing Your Business in Today’s Digital World. It is your website’s guide, its beacon of light.

Ali Jaffar

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What You Need to Know About SEO Audits


SEO, or Search Engine Optimization, is all about throwing the right query into Google and hoping your content is good enough to have your listing appear at the top of the search results. Right? Think again.

Ali Jaffar

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How to Write for SEO in 2019


These SEO writing tips will show you how to write relevant and ranking articles in 2019. Arm yourself with these SEO writing tricks.

Ali Jaffar

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How To Tackle A Content Marketing Audit For Your Small Business


A content marketing audit is something every small business needs to do from time to time. It ensures that you are using your content budget correctly, and that your website and copy are aligned with your wider business goals.

Ali Jaffar

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Marketing Innovation: Accelerating Change and the Big Fight to Stay Relevant


With the constant exponential evolution of technology, media and consumer behavior – the marketing landscape has kept progressively advancing – rewarding innovative companies and ushering in the Age of Assistance.

Ali Jaffar

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6 Tips for Budgeting a Website Redesign and Retaining or Improving SEO


Building or redesigning a website sounds scary and extensive. What to include, what not to include, how many pages, how many categories, how much will it all cost. These are just a few of the questions that may arise

Ali Jaffar

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Hiring an SEO Expert is Like Hiring a Star Salesperson Who’s Always Working for You


For every small business that exists and every entrepreneur thinking of opening up a business, they need to have an SEO strategy in place. The SEO strategy’s effectiveness does not really determine the success for businesses. However there is undeniable proof and statistics that SEOs play a very important role in helping the business move ahead of its competitors.

Ali Jaffar

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How to Improve SEO for Your Website in 6 Easy Steps


Anyone who’s in the process of creating a site will ultimately run in the most humorous and most essential few letters for the own site: SEO. The acronym SEO stands for “search engine optimization.” The better your search engine ranking, the greater potential customers you’ll draw to your site. Here’s how to improve SEO. Thus, […]

Ali Jaffar

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What is IMC? A Beginner’s Guide to Integrated Marketing Communications


A quick and simple guide to integrated marketing communications (IMC) to help marketing teams connect all of their communications and messages to keep a consistent brand.

Ali Jaffar

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Why Should I Hire a Professional SEO Company?


Professional Search engine optimization services can lift your site above your competitors. SEO experts help brands and organizations deliver their sites to high rankings on search engines like Google. SEO experts also ensure that your website has a exceptional foundation that attracts users, meets industry best practices, and ultimately delivers value that lasts.

Ali Jaffar

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New Google Responsive Search Ads Will Show 90% More & Feature Higher Relevancy


Through Responsive Search Ads, ad creation is simplfied, is more flexible and allows for a whopping 90% increase in characters for the new format.

Ali Jaffar

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How to Create a Keyword List That Works


Creating an effective keyword list takes time, effort, and focus. But it is one of the most important things you can do to help your business, agency, or customers be successful.

Ali Jaffar

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Free SEO and Website Audit Workshop in Philadelphia


Is your business website getting the traffic you need to grow? Hussian College and Key Medium invite you to an interactive workshop where you can get free usability testing for your website and learn how to maximize its success. Check out the details below and join us for Philly Tech Week.

Ali Jaffar

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Best in Class Nonprofit Website Enhances Access to Workforce Solutions

Philadelphia, PA, : Creative digital agency Key Medium wins Best in Class Nonprofit Website for our latest Coding For Causes grantee.


Key Medium, Philadelphia-based, award-winning digital growth agency, has been awarded Best in Class by the Interactive Media Awards™ for its work on the Philadelphia Works. The honor recognizes that the project met and surpassed the basic standards of excellence that comprise the web’s most professional work.

Read about how we helped Philadelphia
Best in Class Nonprofit Website Design by Key Medium in Philadelphia