User testing tries to create an environment (in so far as you can control factors) as close to the intended audience’s environment as possible and test the interface in those conditions. In web design, the goal is to identify any problems, discover opportunities for improvement or places where you can better meet the user’s needs, and learn about the target audience’s behavior and preferences.
Consumers love to get behind a cause and feel that the companies they support stand for something, especially a cause they believe in too. This is especially true during COVID. Find out how do you tell your consumers what causes you support through purpose-driven content marketing.
When it comes to excellence in community service, few digital agencies are more recognized than Key Medium. For six-plus weeks, CEO Ali Jaffar has not taken pay so that the Key Medium can continue to deliver pro bono projects and to ensure that our partners were paid on time. We’ve won over 37 awards in the last 24 months due to our close collaboration with our amazing partners, and our company’s inspiring story during the public health crisis was recently featured alongside Verizon.
Unifying customer data for the best customer experience doesn’t have to be all that difficult! Read this piece for more on how to improve your CX to glean the most insight from your data.
What is share of voice, how do you calculate it, and what will it mean for your business? Find out now.
Read how crafting a website’s information architecture typically begins with research in order to best understand what the users will be looking for, what their intent is, where they are coming from, and so on.
If you haven’t already started implementing growth marketing then you need to make 2020 your year. You may have heard it called growth hacking or data-driven marketing. Regardless of what you call it, growth marketing is here and it can change your business.
Understand when you need to gather behavioral research vs attitudinal research when conducting website usability studies. Read to find out the difference.