Digital Marketing
Follow practical 101 posts that outline how to attract and convert customers. Topics include campaign planning, content writing, data analytics, and more. Explore our key insights into digital marketing below for the latest scoop.
The Benefits of Nonprofits Using Social Media Marketing During A Pandemic
Social media has changed the marketing world like nothing ever has before. However, ever since the COVID-19 pandemic rocked the world, social media marketing has been taken to a whole new level. Lockdown, social distancing, working from home; all of these parts of the world’s “new normal” have created a need for discovering the most effective ways of connecting with others socially and professionally.
About bounce rates and why insights and monitoring into a site’s analytics are important
The bounce rate numbers can be misleading. Let’s explore bounce rates, and why insights and monitoring a site’s analytics are important.
A/B testing and multi-armed bandit testing best practices
Explore A/B testing and multi-armed bandit testing best practices.
Developing a customer persona
Understanding who you are marketing your services to (your customer) is everything. Let’s take a look at how to develop your customer persona.
Common website design mistakes
How do you ensure that you have an appealing website with amazing content? Let’s take a look at the common website design mistakes to find out how!
Ethical user testing and avoiding bias in the usability testing process
User testing tries to create an environment (in so far as you can control factors) as close to the intended audience’s environment as possible and test the interface in those conditions. In web design, the goal is to identify any problems, discover opportunities for improvement or places where you can better meet the user’s needs, and learn about the target audience’s behavior and preferences.
Why it’s important to write purpose-driven content
Consumers love to get behind a cause and feel that the companies they support stand for something, especially a cause they believe in too. This is especially true during COVID. Find out how do you tell your consumers what causes you support through purpose-driven content marketing.
Key Medium Supports Philadelphia’s Frontline and Regional Partners During the Pandemic
When it comes to excellence in community service, few digital agencies are more recognized than Key Medium. For six-plus weeks, CEO Ali Jaffar has not taken pay so that the Key Medium can continue to deliver pro bono projects and to ensure that our partners were paid on time. We’ve won over 37 awards in the last 24 months due to our close collaboration with our amazing partners, and our company’s inspiring story during the public health crisis was recently featured alongside Verizon.
How to unify customer data for the best customer experience
Unifying customer data for the best customer experience doesn’t have to be all that difficult! Read this piece for more on how to improve your CX to glean the most insight from your data.
Taking the ‘Share of Voice’ KPI into consideration with your next marketing or PR campaign
What is share of voice, how do you calculate it, and what will it mean for your business? Find out now.
