Digital Marketing
Follow practical 101 posts that outline how to attract and convert customers. Topics include campaign planning, content writing, data analytics, and more. Explore our key insights into digital marketing below for the latest scoop.
Why Compelling Imagery Matters & Best Practices
Imagery is everywhere and it’s an integral part of our world. From advertising to city planning to nature to what we perceive as beautiful, scary, macabre, and anything in between, imagery plays a big role.
Why Mobile Optimization Matters & Best Practices
Over half of the world’s internet users access the internet via a mobile phone. Here’s why mobile optimization matters and best practices for mobile optimization.
Why CRM Integration Matters & Best Practices
CRM stands for ‘customer relationship management.’ Companies often use CRM software to manage their customer and potential customer interactions.
Micro vs Macro Conversions
Ultimately, a conversion translates into a sale. You should know that here are two main types of conversions: micro and macro. We’ll get into the definitions later, but it’s important to understand that in the early days of web design, a ‘successful’ website was measured by the numbers of ‘hits.’ But, what we know today is that you may have one million unique views per day, but if no one is converting or buying your product and–by extension–you don’t know how they are converting or buying your product or service, then you’re missing the largest piece of the puzzle.
User Experience Affects Your Bottom Line: Here are the Top 10 UX Videos from 2018 to Help You Grow
Whatever your business does–from marketing to legal to to eCommerce and more–you’ll need to consider user experience overall. Here are 10 UX videos from 2018 to help you grow.
Why you should take responsive search ads and its implications on search results into consideration
In January of 2017, Google decided no longer to support Flash player ads. Then, summer 2018, Google announced it would roll out responsive search ads. Google constantly tries to come up with improvements and innovations, so is this new AI-generated advertising a good thing for your company? And should you care? Should you consider the implications and impact on your business?
Ways to Get Your Website Optimized for Voice Assistants
Voice search is here to stay, so here are ways to get your website optimized for voice assistants.
Off-page SEO vs on-page SEO
There are two SEO techniques that you will probably have heard of: one is ‘on-page SEO’ and the other is ‘off-page SEO.’ Together they are a way of optimizing your website for search and improving your organic search engine ranking.
The Mini-Guide to Local SEO
Local SEO is incredibly important if you want to be found on Google, especially on mobile; however, local SEO will be more relevant to some businesses than others.
The importance of branding in web design and SEO
Here’s why branding is just as important as SEO and web design and why they go hand-in-hand.
How much should an SEO agency charge?
When planning your company’s SEO and marketing budgets, what factors do you need to consider to determine if you’re getting good value for money? No one wants to be overcharged for services; however, just like when buying silk ties, you often get what you pay for– and that applies to SEO too.
What is web design’s role in SEO?
We’re a web-based world. From computers to tablets to mobile devices, the web answers our questions, tells us what to buy, lets us know what our friends are up to, and keeps us from being bored when we are waiting at the doctor’s office. Think about it. How often do you Google something on your phone (or ask Alexa, Siri, or Google assistant)?
Gaining traction organically: why you should validate your channels with the bullseye framework before optimizing for specific keywords
Organic search (as opposed to paid search) is still the best, most trusted way to rank in Google’s SERP. But, how can you gain organic traction? How do you figure out what is and isn’t working in your SEO and marketing efforts? Use these expert marketing tips to uncover your best channels, enabling a multiplier affect on your optimization efforts to gain traction for your product or service, organically.
5 Marketing Trends That Will Impact Analytics in 2019
Learn about real marketing trends that will impact analytics in 2019 and beyond; from Google’s data studio to video and voice search.
Voice Search Marketing: Are You Ready for the Future?
As of 2018, over 1 billion search inquiries per month are made via voice. Voice search has experienced explosive growth due to the increasing popularity of affordable and convenient voice-powered devices like Google Assistant, Amazon’s Alexa, and Apple’s Siri.
How to hire an SEO company
You may be busy managing your small team of creatives, building your website, focusing on content relating to your product or service and ensuring that your offering message is clear- and so is your need to hire an SEO company.
Why SEO Matters for Purpose-Driven Organizations
If you work at a nonprofit or any kind of purpose-driven organization and have any kind of interaction with the organization’s website, you may have been asked about “SEO”.
How Your Company Can Win At Local SEO
Local SEO helps small companies take on big brands, and large companies reach engaged customers. Improving your local SEO standing could boost your company revenue by nearly 20% — and it’s not that hard to achieve once you get your local SEO strategy aligned.
Today’s Top 6 Ways to Use SEO to Grow Your Business
Read the Six Secrets to Growing Your Business in Today’s Digital World. It is your website’s guide, its beacon of light.
What You Need to Know About SEO Audits
SEO, or Search Engine Optimization, is all about throwing the right query into Google and hoping your content is good enough to have your listing appear at the top of the search results. Right? Think again.
