Digital Marketing
Follow practical 101 posts that outline how to attract and convert customers. Topics include campaign planning, content writing, data analytics, and more. Explore our key insights into digital marketing below for the latest scoop.
Ethical user testing and avoiding bias in the usability testing process
User testing tries to create an environment (in so far as you can control factors) as close to the intended audience’s environment as possible and test the interface in those conditions. In web design, the goal is to identify any problems, discover opportunities for improvement or places where you can better meet the user’s needs, and learn about the target audience’s behavior and preferences.
Why it’s important to write purpose-driven content
Consumers love to get behind a cause and feel that the companies they support stand for something, especially a cause they believe in too. This is especially true during COVID. Find out how do you tell your consumers what causes you support through purpose-driven content marketing.
Key Medium Supports Philadelphia’s Frontline and Regional Partners During the Pandemic
When it comes to excellence in community service, few digital agencies are more recognized than Key Medium. For six-plus weeks, CEO Ali Jaffar has not taken pay so that the Key Medium can continue to deliver pro bono projects and to ensure that our partners were paid on time. We’ve won over 37 awards in the last 24 months due to our close collaboration with our amazing partners, and our company’s inspiring story during the public health crisis was recently featured alongside Verizon.
How to unify customer data for the best customer experience
Unifying customer data for the best customer experience doesn’t have to be all that difficult! Read this piece for more on how to improve your CX to glean the most insight from your data.
Taking the ‘Share of Voice’ KPI into consideration with your next marketing or PR campaign
What is share of voice, how do you calculate it, and what will it mean for your business? Find out now.
How to Create a Top-Notch User Experience by Enhancing Your Website’s Information Architecture
Read how crafting a website’s information architecture typically begins with research in order to best understand what the users will be looking for, what their intent is, where they are coming from, and so on.
Growth Marketing: A Top Priority In 2020 and Why It’s So Powerful
If you haven’t already started implementing growth marketing then you need to make 2020 your year. You may have heard it called growth hacking or data-driven marketing. Regardless of what you call it, growth marketing is here and it can change your business.
How to Test Prototypes for Usability Issues
You’ve just created an amazing website. Now, you need to find out if it’s user friendly. Find out how to test prototypes for usability issues and more.
The Importance of Behavioral Research with Usability Issues
Understand when you need to gather behavioral research vs attitudinal research when conducting website usability studies. Read to find out the difference.
The Future of Digital Marketing
With Google’s search journeys digital marketing is changing. Here’s how to prepare for the future of digital marketing and what will happen.
