Taking the ‘Share of Voice’ KPI into consideration with your next marketing or PR campaign


What is share of voice, how do you calculate it, and what will it mean for your business? Find out now.

Elaine Frieman

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How to Create a Top-Notch User Experience by Enhancing Your Website’s Information Architecture


Read how crafting a website’s information architecture typically begins with research in order to best understand what the users will be looking for, what their intent is, where they are coming from, and so on.

Ali Jaffar

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Growth Marketing: A Top Priority In 2020 and Why It’s So Powerful


If you haven’t already started implementing growth marketing then you need to make 2020 your year. You may have heard it called growth hacking or data-driven marketing. Regardless of what you call it, growth marketing is here and it can change your business.

Ali Jaffar

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How to Test Prototypes for Usability Issues


You’ve just created an amazing website. Now, you need to find out if it’s user friendly. Find out how to test prototypes for usability issues and more.

Ali Jaffar

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The Importance of Behavioral Research with Usability Issues


Understand when you need to gather behavioral research vs attitudinal research when conducting website usability studies. Read to find out the difference.

Ali Jaffar

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The Future of Digital Marketing


With Google’s search journeys digital marketing is changing. Here’s how to prepare for the future of digital marketing and what will happen.

Elaine Frieman

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How to Enable Conversion-Centered Design


Why is conversion-centered design important for lead generation? Find out how to convert more leads with these seven landing page design principles.

Elaine Frieman

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What’s the Link Between AI and SEO?


Find out how marketing will change in the future with AI. Here’s what you need to know about the link between AI and SEO.

Elaine Frieman

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Why You Should Hire an Ethical Company


Want to know why it’s important to know the values of the companies you hire? Employees want to work for ethical companies and you should want to hire one! Here’s why you should hire an ethical company.

Elaine Frieman

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UX Design Trends in 2020


In 2020, you’ll see tech and UX design merge further into new realms to deliver the best stories and customer experience. Read more!

Elaine Frieman

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Award-Winning Website Transformation for a Nonprofit Organization in Pennsylvania

Pittsburgh, PA, : Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region


Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region

Nonprofit Website Redesign & Marketing Case Study
Nonprofit website redesign for Pennsylvania-based philanthropic organization supporting community-based nonprofit human services and social services organizations