Digital Marketing
Follow practical 101 posts that outline how to attract and convert customers. Topics include campaign planning, content writing, data analytics, and more. Explore our key insights into digital marketing below for the latest scoop.
2020 Marketing Priorities
When you attend marketing conferences, you may leave feeling pumped and inspired, but how does that translate to your business when you get back to the office? Were you left with four concrete steps to improve your conversion rate or a new way to determine if your blog is generating a positive ROI? It’s understandable that the marketing landscape is a little uncertain with Brexit, AI-first, Google search journeys, voice search, GDPR, websites still not being optimized for mobile (how is this happening in 2019?), and so much more. Where do you even begin to figure out how to rank on Google, keep your rankings, keep your market share, get on the ladder, or whatever your goal is for next year? Let’s explore some concrete 2020 marketing priorities.
Content Strategy vs. Content Tactics
Modern companies did not invent content marketing; it has been around for well over a century (as you can see) but now everyone does it. You don’t get as big of a slice in the market as companies did in the early days. But in order to stay relevant in a world full of content, you need to have your content strategy and content tactics in place.
How Google Uses Contextual Signals to Personalize Messages to Mobile Users
More than half of all Google searches are now conducted on mobile phones, which means that it’s now more important than ever to ensure your website and every single page on your site is optimized for mobile, is user-friendly, and optimized for local search.
Website Redesign vs Rebuild
The average lifespan of a well-designed and structured website is anywhere from three to seven years. The decision to redesign shouldn’t be taken lightly and shouldn’t be done on a whim to follow the latest trends. Redesigning and rebuilding your website to ensure it’s in top form can be the best investment you make; however, the bottom line is that redesigns and rebuilds are expensive. Let’s take a look at redesign vs rebuild: which is better value for money and which will get you long-term results.
Website Performance Metrics
How do you know if your website is performing well or performing poorly? Learn about the tools and metrics to use to measure that performance for your site.
Essential SEO and Content Marketing Tactics for Web Developers during a Redesign Process
With the constantly-changing internet landscape, businesses are often required to reevaluate their website, branding, and content production processes. Whether you work as a web designer, an SEO specialist or a content creator, SEO and content marketing play a large role in the success of your or your client’s website.
Top Four Website Structures and Sitemap Design for Purpose-Driven Organizations (Guide)
There’s both an art and science to great web design. There are the visual, layout, and psychological aspects but also the underlying technical aspects such as sitemap design, user experience considerations, technical SEO, on-page and off-page SEO, local SEO, schema, understanding Google’s search journeys, preference for mobile-first and mobile optimization, and AI-first, and much more.
Can We Re-imagine the Future of Work? More Time Off, Fewer Hours, More Pay, Fewer Workdays, More Flexibility!
Can we re-imagine our working lives? Are shorter work weeks, fewer hours, holiday time, and remote working mutually beneficial to both employer and employee?
What is the Difference Between UI and UX Design, and Why Does It Matter?
What’s the difference between UI and UX? The difference between a user-friendly website and one with a high bounce rate is good design.
AI-first and the Anticipation to Win Now and in the Future
Google has a new update. Find out about AI-first, how it’s replacing mobile-first, and how it will change how your market your brand now and in the future.
