The Benefits of Nonprofits Using Social Media Marketing During A Pandemic

Social media has changed the marketing world like nothing ever has before. It has taken the traditional aspects of marketing and flipped them on their head. Most businesses and organizations understand that utilizing social media marketing is incredibly important.

However, ever since the COVID-19 pandemic rocked the world, social media marketing has been taken to a whole new level. Lockdown, social distancing, working from home; all of these parts of the world’s “new normal” have created a need for discovering the most effective ways of connecting with others socially and professionally.

With platforms such as Facebook, Instagram, Snapchat, and Twitter, social media has stepped in as a savior for businesses and relationships, providing a way for people to stay connected and businesses to continue functioning and marketing. Along with businesses, non-profit organizations are discovering how social media marketing can help to reduce costs, keep them visible and relevant, and provide their audience with essential ideas and information during the pandemic.

Pandemic Social Media Marketing for Nonprofits

Nonprofit organizations tend to work for the benefit of their communities. In times of crisis and pandemics, they are the organizations on the front-lines, offering care, compassion, and value to others. However, during the COVID-19 pandemic, many of the usual channels have been shut off, leaving nonprofits to discover more ways to do their work and spread their ideas.

Social media provides a simple way for nonprofit organizations to continue reaching their communities during the pandemic in order to propel the diffusion of ideas and public health information. It is a perfect time for service-focused nonprofits to utilize social media, as their goal is to assist and serve people through difficulties.

Social media allows businesses to market themselves by impacting the emotions of their target market. Through emotional appeal and relevant service initiatives during the crisis, nonprofit organizations are able to reach their community with their message.

When the world is upside down and many people are struggling, there is great need for service-focused nonprofits to address their communities with relevance, encouragement, ideas, and essential information. While needing to keep the struggles and difficulties that people are facing in mind, utilizing social media marketing provides a great opportunity for nonprofit organizations.

  • Awareness

Now that most people are at home, nearly everyone is connecting through social media. Nonprofit organizations that want to share their message with people, as well as create an opportunity for their community to gain awareness of their organization, need to step up their social media marketing strategy.

During the pandemic, businesses and organizations have an opportunity like never before; the ability to be in the same place as the majority of their target market. Since everyone is at home and connecting via social media, nonprofit organizations are able to make their voice heard and their message known by simply being present with useful and relevant content.

Not only that, but by providing valuable content, they are setting themselves apart as an expert. This is incredibly important since they are offering solutions, service, and value to their communities. They need their community to hear them, to listen to them, and to appreciate their expert voice. By offering valuable and informative content, they are showing their audience that listening to them is the right choice.

  • Greater Reach

With so many people utilizing social media, nonprofit organizations have an opportunity to reach more people than ever before. While people are having to stay in their homes, they are using social media for connection, as well as to discover answers to their questions, their problems, and their fears. Organizations that respond to that need with useful information will reach further than has previously been possible.

  • Demonstrate Compassion

During difficult times, it’s important to be sensitive to the worries and fears of others. Times are uncertain and people are confused. By mindfully addressing these concerns and ensuring that their message shows their compassion for the hard and uncertain times, organizations are showing that they are stepping up with essential, relevant solutions.


Ali Jaffar: Web Developer, Designer, Brand Strategist and Optimization Expert in Philadelphia

Ali Jaffar has been building dazzling websites and creating amazing online experiences for over a decade. His mastery of the latest innovations in web development results in world-class website experiences set apart by show-stopping style and seamless functionality. A Google Mobile Sites and Google Analytics qualified individual and award-winning web development guru, Ali lends his talents to build and bolster digital experiences for a wide array of clients, with a keen focus on web design for nonprofit organizations. When Ali’s not helping his clients grow or providing pro bono services via his Coding For Causes program, you can find him doing yoga, walking his dog, exploring beautiful open spaces, and enjoying a nice bike ride around Philly.