Design Thinking, UX and Branding
Good design isn’t just about the aesthetics; it’s about the overall user experience (UX design). Your brand is more than your logo, website, or location. It’s the entire experience that your company, product or service has with your prospects and customers. User experience design also involves a great user interface (UI), understanding of the customer’s journey and much more. Discover the latest user experience design research, UX insights, UX design tips, creative branding ideas, and best practices around staying ahead of the ever-evolving curve. Learn more about the insights, design principles, and strategies we apply ourselves at Key Medium, a purpose-driven digital agency that offer UX design services, web development services, as well as SEO and digital strategy.
Top 10 Web Design Mistakes In 2021 with Jakob Nielsen
In 2021, the three characteristics the top ten web design mistakes were ‘Evil, Stupid, and Lazy.’ Dive in to hear about why you shouldn’t have massive hero images above the fold because people need to have immediate choices and see what the site is about to learn and have a delightful browsing experience.
Key Medium’s 9-Week UX Internship Program “an amazing internship!”
Learn about Surabhi’s 9-week User Experience Research/Design internship experience during her exit interview. We aimed to craft the highest-quality experience for a new virtual internship program we invented–during the public health crisis. It’s been a learning experience for the whole Key Medium team, and of course, our first-ever full-time intern, Surabhi. Watch the clip and see Surabhi’s Internship User Journey Map–her final project with Key Medium!
The benefits of collaborative brainstorming using design thinking to foster innovation and lasting impact
Want lasting impact for your organization? Here’s how to employ design thinking and collaborative brainstorming. Find out how these can keep your business current and ensure your design is always user-centric.
UX Research/Design Intern Spotlight
We sat down (virtually) with Surabhi, our newest team member and first-ever User Experience Resarch/Design Intern, for a fun Q + A after her week at Key Medium.
How to unify customer data for the best customer experience
Unifying customer data for the best customer experience doesn’t have to be all that difficult! Read this piece for more on how to improve your CX to glean the most insight from your data.
How to Create a Top-Notch User Experience by Enhancing Your Website’s Information Architecture
Read how crafting a website’s information architecture typically begins with research in order to best understand what the users will be looking for, what their intent is, where they are coming from, and so on.
How to Test Prototypes for Usability Issues
You’ve just created an amazing website. Now, you need to find out if it’s user friendly. Find out how to test prototypes for usability issues and more.
The Importance of Behavioral Research with Usability Issues
Understand when you need to gather behavioral research vs attitudinal research when conducting website usability studies. Read to find out the difference.
UX Design Trends in 2020
In 2020, you’ll see tech and UX design merge further into new realms to deliver the best stories and customer experience. Read more!
Common Branding Mistakes that Hurt Your Company Image
When companies get it right, branding can work like peanut butter and chocolate. But companies that get it wrong can face public backlash. Here is how branding mistakes can hurt your image.
