Design Thinking, UX and Branding
Good design isn’t just about the aesthetics; it’s about the overall user experience (UX design). Your brand is more than your logo, website, or location. It’s the entire experience that your company, product or service has with your prospects and customers. User experience design also involves a great user interface (UI), understanding of the customer’s journey and much more. Discover the latest user experience design research, UX insights, UX design tips, creative branding ideas, and best practices around staying ahead of the ever-evolving curve. Learn more about the insights, design principles, and strategies we apply ourselves at Key Medium, a purpose-driven digital agency that offer UX design services, web development services, as well as SEO and digital strategy.
How to Test Prototypes for Usability Issues
You’ve just created an amazing website. Now, you need to find out if it’s user friendly. Find out how to test prototypes for usability issues and more.
The Importance of Behavioral Research with Usability Issues
Understand when you need to gather behavioral research vs attitudinal research when conducting website usability studies. Read to find out the difference.
UX Design Trends in 2020
In 2020, you’ll see tech and UX design merge further into new realms to deliver the best stories and customer experience. Read more!
Common Branding Mistakes that Hurt Your Company Image
When companies get it right, branding can work like peanut butter and chocolate. But companies that get it wrong can face public backlash. Here is how branding mistakes can hurt your image.
Customer Experience vs User Experience
What’s the difference between customer experience vs user experience and do they matter to your business? Find out more about the two elements of customer experience and how you can improve.
How to Get Users to Actually Read Your Words
Have you ever picked up a book and not been able to set it down? Maybe you’ve opened an email and started reading it, only to realize before you knew it you were half-way through. Have you ever stopped to wonder why you may stay longer on some websites, and simply click away from others?This has to do with the narrative and the words used. Yes, the written content on any website or book plays a huge part in retaining our interest and keeping our attention.
How Google Uses Contextual Signals to Personalize Messages to Mobile Users
More than half of all Google searches are now conducted on mobile phones, which means that it’s now more important than ever to ensure your website and every single page on your site is optimized for mobile, is user-friendly, and optimized for local search.
Website Redesign vs Rebuild
The average lifespan of a well-designed and structured website is anywhere from three to seven years. The decision to redesign shouldn’t be taken lightly and shouldn’t be done on a whim to follow the latest trends. Redesigning and rebuilding your website to ensure it’s in top form can be the best investment you make; however, the bottom line is that redesigns and rebuilds are expensive. Let’s take a look at redesign vs rebuild: which is better value for money and which will get you long-term results.
Top Four Website Structures and Sitemap Design for Purpose-Driven Organizations (Guide)
There’s both an art and science to great web design. There are the visual, layout, and psychological aspects but also the underlying technical aspects such as sitemap design, user experience considerations, technical SEO, on-page and off-page SEO, local SEO, schema, understanding Google’s search journeys, preference for mobile-first and mobile optimization, and AI-first, and much more.
What is the Difference Between UI and UX Design, and Why Does It Matter?
What’s the difference between UI and UX? The difference between a user-friendly website and one with a high bounce rate is good design.
