Unifying customer data for the best customer experience doesn’t have to be all that difficult! Read this piece for more on how to improve your CX to glean the most insight from your data.
Read how crafting a website’s information architecture typically begins with research in order to best understand what the users will be looking for, what their intent is, where they are coming from, and so on.
Understand when you need to gather behavioral research vs attitudinal research when conducting website usability studies. Read to find out the difference.
When companies get it right, branding can work like peanut butter and chocolate. But companies that get it wrong can face public backlash. Here is how branding mistakes can hurt your image.
Have you ever picked up a book and not been able to set it down? Maybe you’ve opened an email and started reading it, only to realize before you knew it you were half-way through. Have you ever stopped to wonder why you may stay longer on some websites, and simply click away from others?This has to do with the narrative and the words used. Yes, the written content on any website or book plays a huge part in retaining our interest and keeping our attention.
More than half of all Google searches are now conducted on mobile phones, which means that it’s now more important than ever to ensure your website and every single page on your site is optimized for mobile, is user-friendly, and optimized for local search.
The average lifespan of a well-designed and structured website is anywhere from three to seven years. The decision to redesign shouldn’t be taken lightly and shouldn’t be done on a whim to follow the latest trends. Redesigning and rebuilding your website to ensure it’s in top form can be the best investment you make; however, the bottom line is that redesigns and rebuilds are expensive. Let’s take a look at redesign vs rebuild: which is better value for money and which will get you long-term results.