Before we discuss web design, bear with me whilst I talk a little about minimalism in art. In art, the minimalist movement began in the Western world post-World War II in the 1960s and early 1970s, influenced by Japanese design and architecture. The abstract expressionists, as they were sometimes known, aimed to remove suggestions of biography from their art and metaphors of any kind. The denial of expression and an interest in making objects avoided the appearance of “fine art” where they created geometric works that purposely eschewed conventional aesthetic appeal. It was the art of “what you see is what you see” in the extreme abstract.
Proto-minimalists included artists like Kazimir Malevich who created his iconic 1915 painting “The Black Square,” a black square on a white canvas. In 1921, Piet Mondrian created his 1921 painting “Composition in Red, Yellow, and Black,” which was also a series of coloured squares in a quadrant-like pattern. Then in sculpture, the Romanian artist Constantin Brancusi created “The Endless Column” in 1935, a ninety-eight-foot high column of zinc and brass-clad cast-iron modules threaded onto a steel spine.
Frank Stella in 1959 with his “Die Fahne Hoch!” enamel on canvas, a white canvas with black geometric lines in enamel. Tony Smith created the “Die” sculpture in 1962 which was a six-foot cube of quarter-inch hot-rolled steel with diagonal internal bracing, with dimensions determined by the artist by the proportions of the human body. In 1969, Josef Albers, created the famous “Homage to the Square,” a series of coloured squares on top of each other. Key artists of the movement included Donald Judd, Dan Flavin, Carl Andre, Sol Lewitt, Frank Stella, Agnes Martin, Robert Morris, Mary Corse, John McCracken, Larry Bell, Robert Irwin, and others. The art, architecture, and sculpture of the period was conceptual, abstract, and minimalist.
All this is to say that minimalism and pared-back design isn’t a new concept to us, but with all our modern web design capabilities, web design has become a busy place of maximalist experiences, busy menus, busy images, flashing colors, interactivity, gamification, confusing menus. So why does all of this matter? Let’s explore the role of minimalism in modern web design.
What is minimalist web design?
Just as minimalism in art, sculpture, and architecture was a movement against having personal fingerprints on art – allowing the viewer only to see and experience what is in front of them, minimalist web design aims to remove the frills and leave only helpful, useful design in its place.
Minimalist web design often makes an impact by using white space, muted (or pleasing) colors, fonts, typeface, text blocks, carefully chosen images, and simple navigation.
In an era characterized by information overload and short attention spans, minimalism has emerged as a powerful design philosophy in the world of web design. It’s a design approach that focuses on simplicity, clarity, and functionality. This Forbes article further explains elements of timeless web design, which include minimalism, interactive elements, dynamic content, and intelligent automation.
Minimal web design draws attention away from its design. Maximalist sites, by contrast, try to grab the user’s attention with eye-grabbing UI effects, adding the “wow” factor often with a flashy (sometimes excessive) mix of styles, textures, and color palettes.
Let’s further explore the significant role of minimalism in modern web design and how it benefits both designers and users.
1. Emphasis on essential content
One of the primary principles of minimalism in web design is the emphasis on essential content. Minimalist websites avoid clutter and distractions, allowing users to focus on what truly matters – the content. By eliminating unnecessary elements, designers ensure that visitors can quickly find the information they seek without being overwhelmed. A benefit for those paying for this design is without the bells and whistles, the price tag is also less.
2. Improved user experience
Minimalist design often translates to a better user experience. With fewer distractions, users can navigate the site more easily, leading to reduced bounce rates and increased engagement. Clean, uncluttered layouts are also visually appealing, making it more enjoyable for users to interact with the website. Plus, uncluttered design makes websites more accessible for those with special needs. Simplicity in design often goes hand in hand with improved accessibility. Clear, concise layouts and well-structured content benefit all users, including those with disabilities who rely on screen readers and other assistive technologies.
3. Faster loading times
Minimalist websites tend to have faster loading times. This is because there are fewer elements, images, and scripts to load. Faster loading not only enhances the user experience but also positively impacts SEO, as search engines favor faster websites.
4. Mobile responsiveness
The minimalist design naturally lends itself to mobile responsiveness. With fewer elements to rearrange or resize, a minimalist website can adapt more seamlessly to various screen sizes and orientations, ensuring a consistent and user-friendly experience across devices. Read here and here about why mobile responsiveness matters.
5. Brand clarity
Minimalism doesn’t mean sacrificing branding. It can enhance brand clarity. By using a limited color palette, consistent typography, and well-thought-out visual elements, minimalist design helps reinforce a brand’s identity and message.
6. Focus on typography
Typography plays a crucial role in minimalism. Clean, readable fonts are favored, and designers often use typography as a central design element. Large, bold headlines and carefully selected typefaces can create a strong visual impact while maintaining simplicity.
7. Evolving aesthetics
Minimalism in modern web design has evolved beyond stark, monochromatic designs. Today, minimalist websites often incorporate subtle animations, micro-interactions, and the creative use of color to add depth and visual interest while still maintaining simplicity.
8. Focus on content quality
In minimalist design, content is king. High-quality, well-organized content takes center stage, which encourages designers and content creators to prioritize the creation of valuable, engaging content that resonates with the audience.
The takeaways
Minimalism in modern web design is more than just a visual trend; it’s a strategic approach that enhances the user experience, improves loading times, and focuses on essential content. By simplifying design elements, designers can create websites that are not only visually appealing but also highly functional and user-friendly. As the digital landscape continues to evolve, minimalism remains a timeless and effective design philosophy that benefits both designers and users alike.
If you’d like a simple, scaled-back, budget-friendly website design for your organization or nonprofit, get in touch with Key Medium today.
Elaine Frieman holds a Master’s Degree and is a UK-based professional editor, educational writer, and former marketing agency content writer where she wrote articles for disparate clients using SEO best practice. She enjoys reading, writing, walking in the countryside, traveling, spending time with other people’s cats, and going for afternoon tea.
