Design Thinking, UX and Branding
Good design isn’t just about the aesthetics; it’s about the overall user experience (UX design). Your brand is more than your logo, website, or location. It’s the entire experience that your company, product or service has with your prospects and customers. User experience design also involves a great user interface (UI), understanding of the customer’s journey and much more. Discover the latest user experience design research, UX insights, UX design tips, creative branding ideas, and best practices around staying ahead of the ever-evolving curve. Learn more about the insights, design principles, and strategies we apply ourselves at Key Medium, a purpose-driven digital agency that offer UX design services, web development services, as well as SEO and digital strategy.
Leveraging AI in UX: Enhancing Productivity, Quality, and Skills
AI tools are reshaping UX design, offering productivity and quality enhancements. Discover how to use AI effectively and its limitations in the design process.
Harnessing the Power of Data-Driven UX for Higher Conversions
Organizations and nonprofits now have the ability to collect anywhere from hundreds to millions of data points from how many website views you have overall to revenue generated online to your bounce rate to your engagement rate on social media. The data is endless and sometimes it feels overwhelming to figure out exactly what to […]
The Importance of Branding for Nonprofits: Making Your Cause Stand Out
In today’s crowded nonprofit landscape, effective branding is essential for standing out and attracting support. Learn why branding matters, how to build trust and credibility, connect with supporters, differentiate from competitors, attract corporate partnerships, and drive donations.
Key Design Principles for Modern Websites: A Deep Dive into Aesthetics and Functionality
Modern websites prioritize minimalism and AI-driven experiences for user-friendly navigation. Key design principles include user-centeredness, mobile-responsiveness, minimalism, visual hierarchy, high-quality content, loading speed, and scalability.
Empowering Aspiring UX Designers: Talia’s Internship Journey with Key Medium
Talia’s journey from intern to associate at Key Medium showcases her rapid growth in UX design, bolstered by certifications and a diverse skill set, making her an invaluable asset to the team.
The Power of Storytelling in Purpose-Driven Marketing
Explore the symbiotic relationship between purpose-driven marketing and authentic storytelling. This approach, transcending traditional advertising, forms a genuine emotional bridge between consumers and brands, highlighting a commitment to positive change.
The Role of Minimalism in Modern Web Design
Navigating the evolution from minimalism in art to its pivotal role in web design, this exploration underscores the strategic advantages of minimalist principles. Uncover the subtle potency of simplifying digital interfaces to emphasize content, enrich user experience, and solidify brand messaging while ensuring responsive and user-friendly design.
My First Week as a UX Design Intern: Embracing Key Medium’s Core Values
In her first week at Key Medium, junior UX designer Talia Coeshott delved into a culture of excellence and innovation. Guided by the vision of CEO Ali Jaffar, she embraced the company’s ethos of sustainability and continuous growth.
Digital design system best practices
To create efficient and innovative product development every time, designers and CEOs alike need a design system in place. Design systems can increase the speed of the design and development process, ensuring that products are designed in a logical, coherent way every time.
What UX Maturity is & why Customer Experience Transformation matters for purpose-driven organizations
What exactly is UX maturity? How mature are human-centered design practices at an organization and why does it matter? Read on to understand this and how UX maturity ties into the overall Customer Experience Transformation framework, and why it matters for purpose-driven organizations.
