Top 10 User Experience Videos of 2017

Watch the top user experience videos published in 2017 – from the Nielsen Norman Group (NN/g) audience. Each video runs for 2–3 minutes, unless otherwise indicated. Enjoy these UX videos – which are rich with guidelines and tips – and have a prosperous New Year!

  1. Flat Design Decreases User Efficiency: Though aesthetically appealing, flat designs often force users to guess which elements are interactive, leading to increased user errors and frustration.
  2. Hamburger Menus Hurt UX Metrics (6 min.): Discoverability is cut almost in half by hiding a website’s main navigation. Also, task time is longer and perceived task difficulty increases.
  3. The 5 Steps to Customer Journey Mapping: Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs.
  4. F-Pattern in Reading Digital Content: Eyetracking research shows people read Web content in the F-pattern. The results highlight the importance of following guidelines for writing for the Web.
  5. Logo Placement Affects Web Navigation and Brand Recall: Shifting your website’s logo away from the top left corner impairs navigation efficiency, and may also reduce brand recall.
  6. Tips for Icon Usability (4 min.): 6 UX guidelines to ensure that your users recognize your icons and know what they mean.
  7. Design for How People Think (Don Norman): Design for how people are, not what you want them to be.
  8. Are You a Cognitive Designer? (Don Norman): Don Norman answers the question people often ask: What kind of a designer am I?
  9. Jakob’s Law of Internet User Experience: Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Design for patterns for which users are accustomed.
  10. Making Flat Design Usable: The hazards of flat design and 5 key UX guidelines for making flat design usable. 1- Consistent visuals, 2- Try to use traditional layouts and patterns, 3- Contrast, 4- Depth in UI, and 5- Link it.

Read More: 2018 User Experience Trends and Design Thinking