Customer Experience vs User Experience


What’s the difference between customer experience vs user experience and do they matter to your business? Find out more about the two elements of customer experience and how you can improve.

Elaine Frieman

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Google is Changing: Is SEO Here to Stay?


We’ve been writing lately about all of Google’s new updates from AI first to Google’s search journeys to Google’s contextual signals and it demonstrates how search is changing. That, combined with the 2015 report that social media now drives over one-third of traffic has led some experts to say that ‘SEO is dead’ but that cannot be further from the truth. So, don’t abandon your search engine optimization strategy just yet. Let’s explore the fact that Google is changing but is SEO here to stay?

Elaine Frieman

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How to Get Users to Actually Read Your Words


Have you ever picked up a book and not been able to set it down? Maybe you’ve opened an email and started reading it, only to realize before you knew it you were half-way through. Have you ever stopped to wonder why you may stay longer on some websites, and simply click away from others?This has to do with the narrative and the words used. Yes, the written content on any website or book plays a huge part in retaining our interest and keeping our attention.

Ali Jaffar

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Website Redesign vs Rebuild


The average lifespan of a well-designed and structured website is anywhere from three to seven years. The decision to redesign shouldn’t be taken lightly and shouldn’t be done on a whim to follow the latest trends. Redesigning and rebuilding your website to ensure it’s in top form can be the best investment you make; however, the bottom line is that redesigns and rebuilds are expensive. Let’s take a look at redesign vs rebuild: which is better value for money and which will get you long-term results.

Elaine Frieman

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What is the Difference Between UI and UX Design, and Why Does It Matter?


What’s the difference between UI and UX? The difference between a user-friendly website and one with a high bounce rate is good design.

Brittany Howard

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Best in Class Nonprofit Website Enhances Access to Workforce Solutions


A Streamlined Platform Improves User Experience and Access to Workforce Solutions

Ali Jaffar

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Designing for People-First Matters: Why Mobile-First is a Necessity


Mobile performance matters. Even a hundredth of a second may be the difference between enhancing the user’s experience or increasing your bounce rate.

Elaine Frieman

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Ultimate Website Guide to Redesigning a Website


What are the steps and skills needed to plan a major site redesign for your organization?

Ali Jaffar

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Free SEO and Website Audit Workshop in Philadelphia


Is your business website getting the traffic you need to grow? Hussian College and Key Medium invite you to an interactive workshop where you can get free usability testing for your website and learn how to maximize its success. Check out the details below and join us for Philly Tech Week.

Ali Jaffar

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Digital Design Intern Spotlight


Digital Design Intern Interview with Destiny Simmons We sat down with Destiny, our newest team member and first-ever Digital Design Intern, for a fun Q + A on her first day at Key Medium.

Destiny Simmons

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Top 10 User Experience Videos of 2017


Watch the top user experience videos published in 2017 – from the Nielsen Norman Group (NN/g) audience. Each video runs for 2–3 minutes, unless otherwise indicated. Enjoy these UX videos – which are rich with guidelines and tips – and have a prosperous New Year!

Ali Jaffar

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Some Designs Work Better Than Other Designs


You may find yourself thinking: “which design is better?” If you’re about to launch a new website, or are evaluating your existing website, it’s important to understand why some designs are better than others.

Ali Jaffar

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Benefits of a Mobile Site for Businesses


More and more users are spending time on mobile sites, so getting a mobile site right for your business is crucial to your success. In a mobile-led world, consumer expectations are high.

Ali Jaffar

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Better Engage Users with High-Quality Accelerated Mobile Pages


Using Accelerated Mobile Pages? Learn about quality guidelines and a recent demand from Google to ensure that, starting Feb 1, 2018, your canonical page content needs to match AMP.

Ali Jaffar

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Check Your Site Speed: Google’s Mobile Website Test


People are 5x more likely to leave a mobile website that loads slowly and isn’t mobile-friendly.

Ali Jaffar

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Key Medium Named 2019 Local Excellence Award Winner in Philadelphia

Philadelphia, PA, : Key Medium honored by UpCity as one of the top 20 service providers in Philadelphia.


Exclusive websites created by Key Medium have succeeded in confirming the results delivered to clients, verified by third-party testinomial. And, hence Key Medium gets a prestigious honor with the recognition for Local Excellence in B2B marketing in Philadelphia. Along with this, digital marketing and SEO services offered by the firm are soon expected to top the list of the best digital marketing agencies of the world.

Top B2B Marketing Agency in Philadelphia
Philadelphia SEO, Website, and Branding Design Agency receives Local Excellence Award in 2019