ux
What UX Maturity is & why Customer Experience Transformation matters for purpose-driven organizations
What exactly is UX maturity? How mature are human-centered design practices at an organization and why does it matter? Read on to understand this and how UX maturity ties into the overall Customer Experience Transformation framework, and why it matters for purpose-driven organizations.
Transitioning from Academia to Industry: Becoming a UX Design Researcher
Short Q & A with Dr. Klenk about his first week at Key Medium and his journey transitioning from academia to industry.
UX Research/Design Intern Spotlight
We sat down (virtually) with Surabhi, our newest team member and first-ever User Experience Resarch/Design Intern, for a fun Q + A after her week at Key Medium.
How design can change the world on the web: what purpose-driven design looks like post-COVID-19
94% of a potential customer’s first impressions are design-driven. Amazing website design is your best marketing tool.
How to Create a Top-Notch User Experience by Enhancing Your Website’s Information Architecture
Read how crafting a website’s information architecture typically begins with research in order to best understand what the users will be looking for, what their intent is, where they are coming from, and so on.
UX Design Trends in 2020
In 2020, you’ll see tech and UX design merge further into new realms to deliver the best stories and customer experience. Read more!
Customer Experience vs User Experience
What’s the difference between customer experience vs user experience and do they matter to your business? Find out more about the two elements of customer experience and how you can improve.
Google is Changing: Is SEO Here to Stay?
We’ve been writing lately about all of Google’s new updates from AI first to Google’s search journeys to Google’s contextual signals and it demonstrates how search is changing. That, combined with the 2015 report that social media now drives over one-third of traffic has led some experts to say that ‘SEO is dead’ but that cannot be further from the truth. So, don’t abandon your search engine optimization strategy just yet. Let’s explore the fact that Google is changing but is SEO here to stay?
How to Get Users to Actually Read Your Words
Have you ever picked up a book and not been able to set it down? Maybe you’ve opened an email and started reading it, only to realize before you knew it you were half-way through. Have you ever stopped to wonder why you may stay longer on some websites, and simply click away from others?This has to do with the narrative and the words used. Yes, the written content on any website or book plays a huge part in retaining our interest and keeping our attention.
Website Redesign vs Rebuild
The average lifespan of a well-designed and structured website is anywhere from three to seven years. The decision to redesign shouldn’t be taken lightly and shouldn’t be done on a whim to follow the latest trends. Redesigning and rebuilding your website to ensure it’s in top form can be the best investment you make; however, the bottom line is that redesigns and rebuilds are expensive. Let’s take a look at redesign vs rebuild: which is better value for money and which will get you long-term results.
