The End of Cookies in Chrome


Discover the impact of Google’s decision to end third-party cookies on digital marketing. Explore alternative attribution strategies and prepare for the shift to first-party data.

Elaine Frieman

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Is Bounce Rate Dead?


Is bounce rate still a relevant metric in the digital landscape? Dive into its evolution, limitations, and alternative metrics like time on page and scroll depth.

Elaine Frieman

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Creating a Website to Remember: A Guide for Nonprofits


Looking to create a website that truly reflects your nonprofit organization’s mission and values? Check out Key Medium’s ultimate guide to nonprofit website design. Learn how to create user-friendly content, structure your site for maximum impact, and optimize for search engines. Get inspired by real-life success stories and discover how to find the perfect design team to meet your unique needs. Whether you’re just starting out or looking to give your current website a major overhaul, our guide will help you create a website that makes a lasting impression. Don’t miss out on this essential resource for building the best nonprofit website!

Ali Jaffar

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What UX Maturity is & why Customer Experience Transformation matters for purpose-driven organizations


What exactly is UX maturity? How mature are human-centered design practices at an organization and why does it matter? Read on to understand this and how UX maturity ties into the overall Customer Experience Transformation framework, and why it matters for purpose-driven organizations.

Ali Jaffar

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Transitioning from Academia to Industry: Becoming a UX Design Researcher


Short Q & A with Dr. Klenk about his first week at Key Medium and his journey transitioning from academia to industry.

Ali Jaffar

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UX Research/Design Intern Spotlight


We sat down (virtually) with Surabhi, our newest team member and first-ever User Experience Resarch/Design Intern, for a fun Q + A after her week at Key Medium.

Ali Jaffar

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How design can change the world on the web: what purpose-driven design looks like post-COVID-19


94% of a potential customer’s first impressions are design-driven. Amazing website design is your best marketing tool.

Elaine Frieman

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How to Create a Top-Notch User Experience by Enhancing Your Website’s Information Architecture


Read how crafting a website’s information architecture typically begins with research in order to best understand what the users will be looking for, what their intent is, where they are coming from, and so on.

Ali Jaffar

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UX Design Trends in 2020


In 2020, you’ll see tech and UX design merge further into new realms to deliver the best stories and customer experience. Read more!

Elaine Frieman

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Customer Experience vs User Experience


What’s the difference between customer experience vs user experience and do they matter to your business? Find out more about the two elements of customer experience and how you can improve.

Elaine Frieman

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Award-Winning Website Transformation for a Nonprofit Organization in Pennsylvania

Pittsburgh, PA, : Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region


Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region

Nonprofit Website Redesign & Marketing Case Study
Nonprofit website redesign for Pennsylvania-based philanthropic organization supporting community-based nonprofit human services and social services organizations