How to Test Prototypes for Usability Issues


You’ve just created an amazing website. Now, you need to find out if it’s user friendly. Find out how to test prototypes for usability issues and more.

Ali Jaffar

Learn more

The Importance of Behavioral Research with Usability Issues


Understand when you need to gather behavioral research vs attitudinal research when conducting website usability studies. Read to find out the difference.

Ali Jaffar

Learn more

Top 10 User Experience Videos of 2017


Watch the top user experience videos published in 2017 – from the Nielsen Norman Group (NN/g) audience. Each video runs for 2–3 minutes, unless otherwise indicated. Enjoy these UX videos – which are rich with guidelines and tips – and have a prosperous New Year!

Ali Jaffar

Learn more

Benefits of a Mobile Site for Businesses


More and more users are spending time on mobile sites, so getting a mobile site right for your business is crucial to your success. In a mobile-led world, consumer expectations are high.

Ali Jaffar

Learn more

Towards Goodness and a Future of Humanness

Philadelphia, PA, : Key Medium is committed to making a difference in our community--read our thinking behind how we are implementing lasting change towards goodness.


A demonstration of compassion, of deeper human connection–is what we collectively must work towards if we are to realize the potential of our collective genius. Our ability to collaborate to tackle the world’s greatest challenges depends on it, and our environment is not waiting for the elections. From systemic racism, global warming, AI and data ethics, to warmongering foreign policy and the ever-changing pace of change, humanity is at an inflection point.

Towards Goodness & a Future of Humanness
Ali Jaffar, CEO of Key Medium, shares his thoughts on the future