SUCCESS CASE SPOTLIGHT: Key Medium LLC
Founded in 2014, Key Medium is a premiere digital agency that creates beautiful, branded experiences for small businesses, nonprofits, and government agencies. Key Medium has received praise for spearheading the growth of startup companies and lending affordable expertise and services to Philadelphia charter schools and nonprofits.
Websites become stale over time. It happens to the best of us. We mean that wholeheartedly, because even our website needed a major makeover as we reached four years in business.
From our custom video marketing solution to our web development services and digital strategy, our brand experience was disjointed and unmemorable. We took a step back and thought about the elements of a trusted brand – one that reflects quality, consistency, and innovation. Then we decided that a brand refresh was the right move for our continued growth and success.
In addition to branding and design from a visual perspective, our messaging lacked the vision and values clients need to see when evaluating our company. We needed a content management system that allowed us to constantly evolve the way we communicate.
The solution to our flat non-brand became a core offering of Key Medium’s services.
This lesson learned resulted in what has become our complete custom website redesign and brand refresh solution.
How did we develop this total Custom Website Package?
Our brand refresh includes a robust content strategy with benefit-led messaging.
By adding a content strategist to our portfolio of talent, we developed a unified brand strategy that intertwined content with design. We created new marketing collateral to convey a memorable, meaningful message that aligned with our new brand, and most importantly, with the goals and aspirations of our clients.
We take a laser focus on search engine optimization.
Our founder has become an expert in Google’s best practices and latest innovation and our results speak to that success. We fixed 100% of errors in Search Console and set up redirects to new pages to retain page authority. Keeping tabs on Google’s ever-changing algorithms is crucial to building upon and retaining our substantial digital footprint.
Keymedium.com is now a WordPress site.
In order to grow and grow quickly, we invested in the best. That’s why we created an exclusive WordPress theme with the latest in mobile-first technology. And beyond top-notch tech, looks matter. With our relaunch, we set out to build a delightful theme designed for maximum performance. We created a trend-forward design with a nod to Google’s material design principles.
Our brand refresh inspired a new brand identity design and development.
We designed a whole new, integrated brand identity, complete with a striking color palette and modern, minimalist aesthetic. We designed our website to be beautiful, searchable, and easy-to-navigate. By utilizing a rapid, creative development methodology, we were able to move our focus to creating new content, restructuring, and rethinking the breadth of our digital services.
- Unique traffic increased 628% YoY
- Clicks from Search increased 1,200% YoY
- Search visibility increased 14,800% YoY
Search visibility has seen EXPLOSIVE growth.
It takes time to see an ROI and a jump in rankings on Google, but the wait was well worth it. With a lot of hard work, we saw a 4,679% increase in impressions in just 3 months and an impressive 14,800% year-over-year (YoY).
Search traffic is up 12x.
Our complete brand refresh and custom website increased search traffic to 116k impressions and 110 organic clicks on Google (September 2018) – from a mere 0.8k impressions and 9 clicks (September 2017).
Our search rankings are increasing daily as we continuously add quality content and develop innovative solutions like RunningSEO, LegalNear.Me, and Key.Video – all with our new integrated brand approach in mind.
Does your website need a website, brand, or design refresh?
You can achieve the same success with your website when you hire Key Medium to build your custom website, refresh your brand, and create a compelling modern design that reflects your desired customer.
Contact us here and we’ll be in touch to learn about how Key Medium can help your business grow and succeed online.
This was last updated to provide the freshest data and insight into how our success impacted the significant growth of our business through the unified brand approach from Key Medium.