Go-to-market campaign for a mission-driven B2B SaaS Startup


Employee Cycle saw a 70% increase in organic traffic value and a 28% expansion in keyword coverage in Search as a result of Key Medium’s content and design strategy, web analysis, SEO and UX improvement, and GTM and lead gen strategy.

Ali Jaffar

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Award-Winning Website Transformation for The Forbes Funds


Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region

Ali Jaffar

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What UX Maturity is & why Customer Experience Transformation matters for purpose-driven organizations


What exactly is UX maturity? How mature are human-centered design practices at an organization and why does it matter? Read on to understand this and how UX maturity ties into the overall Customer Experience Transformation framework, and why it matters for purpose-driven organizations.

Ali Jaffar

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Key Medium’s 9-Week UX Internship Program “an amazing internship!”


Learn about Surabhi’s 9-week User Experience Research/Design internship experience during her exit interview. We aimed to craft the highest-quality experience for a new virtual internship program we invented–during the public health crisis. It’s been a learning experience for the whole Key Medium team, and of course, our first-ever full-time intern, Surabhi. Watch the clip and see Surabhi’s Internship User Journey Map–her final project with Key Medium!

Ali Jaffar

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UX Research/Design Intern Spotlight


We sat down (virtually) with Surabhi, our newest team member and first-ever User Experience Resarch/Design Intern, for a fun Q + A after her week at Key Medium.

Ali Jaffar

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How design can change the world on the web: what purpose-driven design looks like post-COVID-19


94% of a potential customer’s first impressions are design-driven. Amazing website design is your best marketing tool.

Elaine Frieman

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Ethical user testing and avoiding bias in the usability testing process


User testing tries to create an environment (in so far as you can control factors) as close to the intended audience’s environment as possible and test the interface in those conditions. In web design, the goal is to identify any problems, discover opportunities for improvement or places where you can better meet the user’s needs, and learn about the target audience’s behavior and preferences.

Elaine Frieman

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Digital design system best practices


To create efficient and innovative product development every time, designers and CEOs alike need a design system in place. Design systems can increase the speed of the design and development process, ensuring that products are designed in a logical, coherent way every time.

Ali Jaffar

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Key Medium Helps Tackle Food Insecurity in Philadelphia and Wins 6 Awards


A revamped online resource ecosystem launched a year ago has helped 20,000 Philadelphia residents access the information and support they need to turn abandoned vacant lots into community gardens and other open space.

Ali Jaffar

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Key Medium Designs 4-Time Award-Winning Personalized Digital Experience for Career-Seekers in Philadelphia


A Streamlined Platform Improves User Experience and Access to Career-Seeker Services and Workforce Solutions

Ali Jaffar

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Award-Winning Website Transformation for a Nonprofit Organization in Pennsylvania

Pittsburgh, PA, : Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region


Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region

Nonprofit Website Redesign & Marketing Case Study
Nonprofit website redesign for Pennsylvania-based philanthropic organization supporting community-based nonprofit human services and social services organizations