User Experience
How to Test Prototypes for Usability Issues
You’ve just created an amazing website. Now, you need to find out if it’s user friendly. Find out how to test prototypes for usability issues and more.
New Digital Experience Helps Adults with Disabilities Gain Employment in Philadelphia and Delaware
When we came across an awesome organization that empowers adults with disabilities- we noticed a slew of issues with their website design which was hurting their brand. After they applied, we awarded them with a 100% grant to completely redesign their digital brand experience through Coding for Causes, achieving a massive surge in usage and winning international recoginition in the 2019 dotComm Awards.
Customer Experience vs User Experience
What’s the difference between customer experience vs user experience and do they matter to your business? Find out more about the two elements of customer experience and how you can improve.
Google is Changing: Is SEO Here to Stay?
We’ve been writing lately about all of Google’s new updates from AI first to Google’s search journeys to Google’s contextual signals and it demonstrates how search is changing. That, combined with the 2015 report that social media now drives over one-third of traffic has led some experts to say that ‘SEO is dead’ but that cannot be further from the truth. So, don’t abandon your search engine optimization strategy just yet. Let’s explore the fact that Google is changing but is SEO here to stay?
How to Get Users to Actually Read Your Words
Have you ever picked up a book and not been able to set it down? Maybe you’ve opened an email and started reading it, only to realize before you knew it you were half-way through. Have you ever stopped to wonder why you may stay longer on some websites, and simply click away from others?This has to do with the narrative and the words used. Yes, the written content on any website or book plays a huge part in retaining our interest and keeping our attention.
How Google Uses Contextual Signals to Personalize Messages to Mobile Users
More than half of all Google searches are now conducted on mobile phones, which means that it’s now more important than ever to ensure your website and every single page on your site is optimized for mobile, is user-friendly, and optimized for local search.
Website Redesign vs Rebuild
The average lifespan of a well-designed and structured website is anywhere from three to seven years. The decision to redesign shouldn’t be taken lightly and shouldn’t be done on a whim to follow the latest trends. Redesigning and rebuilding your website to ensure it’s in top form can be the best investment you make; however, the bottom line is that redesigns and rebuilds are expensive. Let’s take a look at redesign vs rebuild: which is better value for money and which will get you long-term results.
What is the Difference Between UI and UX Design, and Why Does It Matter?
What’s the difference between UI and UX? The difference between a user-friendly website and one with a high bounce rate is good design.
User Experience Affects Your Bottom Line: Here are the Top 10 UX Videos from 2018 to Help You Grow
Whatever your business does–from marketing to legal to to eCommerce and more–you’ll need to consider user experience overall. Here are 10 UX videos from 2018 to help you grow.
Nonprofit Websites: When to Redesign
For nonprofits, the greatest employee can be the website. A nonprofit’s website is more often than not the first point of contact for donors, foundations, volunteers, and beneficiaries. Thus, the website must make a good first impression, be easy to navigate, contain valuable information, and tell a compelling story.
Marketing Innovation: Accelerating Change and the Big Fight to Stay Relevant
With the constant exponential evolution of technology, media and consumer behavior – the marketing landscape has kept progressively advancing – rewarding innovative companies and ushering in the Age of Assistance.
An Interactive, Award-Winning Branded Government Website
SUCCESS CASE SPOTLIGHT: New Jersey Department of Agriculture
Top 10 User Experience Videos of 2017
Watch the top user experience videos published in 2017 – from the Nielsen Norman Group (NN/g) audience. Each video runs for 2–3 minutes, unless otherwise indicated. Enjoy these UX videos – which are rich with guidelines and tips – and have a prosperous New Year!
Some Designs Work Better Than Other Designs
You may find yourself thinking: “which design is better?” If you’re about to launch a new website, or are evaluating your existing website, it’s important to understand why some designs are better than others.
Benefits of a Mobile Site for Businesses
More and more users are spending time on mobile sites, so getting a mobile site right for your business is crucial to your success. In a mobile-led world, consumer expectations are high.
Better Engage Users with High-Quality Accelerated Mobile Pages
Using Accelerated Mobile Pages? Learn about quality guidelines and a recent demand from Google to ensure that, starting Feb 1, 2018, your canonical page content needs to match AMP.
