The End of Cookies in Chrome


Discover the impact of Google’s decision to end third-party cookies on digital marketing. Explore alternative attribution strategies and prepare for the shift to first-party data.

Elaine Frieman

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Is Bounce Rate Dead?


Is bounce rate still a relevant metric in the digital landscape? Dive into its evolution, limitations, and alternative metrics like time on page and scroll depth.

Elaine Frieman

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WordPress vs Webflow


Explore the differences between WordPress and Webflow to determine the ideal platform for your website. From ease of use to design flexibility, scalability, and more, find the right fit for your requirements.

Elaine Frieman

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The Value of Up-To-Date Websites


As technology evolves, websites become outdated, impacting user experience and search engine visibility. An updated website enhances UX, SEO, security, brand credibility, and competitive edge.

Elaine Frieman

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The Power of WordPress for Nonprofits: A Comprehensive Guide


ith WordPress, creating impactful sites is easy and cost-effective. From intuitive design to seamless donation integration, WordPress empowers nonprofits to connect with supporters and drive social change.

Elaine Frieman

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Tech Innovations Driving Social Change


Explore the transformative impact of technological innovations on society, from AI and blockchain to renewable energy and telemedicine. Discover how these advancements are reshaping industries and driving meaningful social change.

Elaine Frieman

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Ethical Tests in Marketing: Ensuring Your Campaigns Align with Your Mission


Discover the vital role of branding for nonprofits in today’s cluttered digital landscape. Learn how to build trust, connect with supporters, differentiate from competitors, attract corporate partnerships, and drive donations through effective branding strategies.

Elaine Frieman

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Harnessing the Power of Data-Driven UX for Higher Conversions


Organizations and nonprofits now have the ability to collect anywhere from hundreds to millions of data points from how many website views you have overall to revenue generated online to your bounce rate to your engagement rate on social media. The data is endless and sometimes it feels overwhelming to figure out exactly what to […]

Elaine Frieman

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The Importance of Branding for Nonprofits: Making Your Cause Stand Out


In today’s crowded nonprofit landscape, effective branding is essential for standing out and attracting support. Learn why branding matters, how to build trust and credibility, connect with supporters, differentiate from competitors, attract corporate partnerships, and drive donations.

Elaine Frieman

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The Role of Social Media in Enhancing Brand Awareness


Unlock the potent strategies of social media to boost brand awareness and engagement, utilizing compelling content, authentic interaction, and targeted visibility tools to navigate the digital marketing landscape effectively. Explore the cost-effective, wide-reaching benefits that elevate brands in a connected global audience.

Elaine Frieman

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Award-Winning Website Transformation for a Nonprofit Organization in Pennsylvania

Pittsburgh, PA, : Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region


Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region

Nonprofit Website Redesign & Marketing Case Study
Nonprofit website redesign for Pennsylvania-based philanthropic organization supporting community-based nonprofit human services and social services organizations