Key Medium Helps Tackle Food Insecurity in Philadelphia and Wins 6 Awards


A revamped online resource ecosystem launched a year ago has helped 20,000 Philadelphia residents access the information and support they need to turn abandoned vacant lots into community gardens and other open space.

Ali Jaffar

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Key Medium Designs 4-Time Award-Winning Personalized Digital Experience for Career-Seekers in Philadelphia


A Streamlined Platform Improves User Experience and Access to Career-Seeker Services and Workforce Solutions

Ali Jaffar

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Key Medium Helps Empower Adults with disAbilities in Pennsylvania and Delaware and Wins 2 Gold Awards


Key Medium Helps Empower Adults with disAbilities in Pennsylvania and Delaware and Wins Two Internationally-Acclaimed Gold Awards

Ali Jaffar

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The Importance of Behavioral Research with Usability Issues


Understand when you need to gather behavioral research vs attitudinal research when conducting website usability studies. Read to find out the difference.

Ali Jaffar

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Common Branding Mistakes that Hurt Your Company Image


When companies get it right, branding can work like peanut butter and chocolate. But companies that get it wrong can face public backlash. Here is how branding mistakes can hurt your image.

Elaine Frieman

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The Link Between Brand Identity and Value: How Strong Branding Will Help Your Business Grow


Find out the link between brand identity and perceived value. Will strong branding help you to grow your business? Absolutely! Find out more.

Elaine Frieman

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Towards Goodness and a Future of Humanness

Philadelphia, PA, : Key Medium is committed to making a difference in our community--read our thinking behind how we are implementing lasting change towards goodness.


A demonstration of compassion, of deeper human connection–is what we collectively must work towards if we are to realize the potential of our collective genius. Our ability to collaborate to tackle the world’s greatest challenges depends on it, and our environment is not waiting for the elections. From systemic racism, global warming, AI and data ethics, to warmongering foreign policy and the ever-changing pace of change, humanity is at an inflection point.

Towards Goodness & a Future of Humanness
Ali Jaffar, CEO of Key Medium, shares his thoughts on the future