branding
Integrated Marketing Campaigns: How to Boost Your Organization with a Cohesive Strategy
A quick and simple guide to integrated marketing communications (IMC) to help marketing teams connect all of their communications and messages to keep a consistent brand.
Key Medium Helps Tackle Food Insecurity in Philadelphia and Wins 6 Awards
A revamped online resource ecosystem launched a year ago has helped 20,000 Philadelphia residents access the information and support they need to turn abandoned vacant lots into community gardens and other open space.
Key Medium Designs 4-Time Award-Winning Personalized Digital Experience for Career-Seekers in Philadelphia
A Streamlined Platform Improves User Experience and Access to Career-Seeker Services and Workforce Solutions
Key Medium Supports Adults with disAbilities in Pennsylvania and Delaware and Wins 2 Gold Awards
Key Medium Helps Empower Adults with disAbilities in Pennsylvania and Delaware and Wins Two Internationally-Acclaimed Gold Awards
The Importance of Behavioral Research with Usability Issues
Understand when you need to gather behavioral research vs attitudinal research when conducting website usability studies. Read to find out the difference.
Common Branding Mistakes that Hurt Your Company Image
When companies get it right, branding can work like peanut butter and chocolate. But companies that get it wrong can face public backlash. Here is how branding mistakes can hurt your image.
The Link Between Brand Identity and Value: How Strong Branding Will Help Your Business Grow
Find out the link between brand identity and perceived value. Will strong branding help you to grow your business? Absolutely! Find out more.