For immediate release | January 8, 2020
Key Medium Helps Empower Adults with disAbilities in Pennsylvania and Delaware and Wins 2 Internationally-Acclaimed Gold Awards
- Through the Coding For Causes program, Key Medium donated the website, design, development, and content strategy to Community Integrated Services (CIS).
- The website’s statistics immediately improved with a 38% lift in sessions, 17% lift in session duration, 28% lift in unique users, a 21% lift in organic traffic, and a 212% lift in social traffic.
- Key Medium created large, bold visuals to connect with the target audience of disAbled adults, making the site more user-friendly and appropriate.
Philadelphia, Pennsylvania: Key Medium redeveloped Community Integrated Services (CIS)’s website at cisworks.org. CIS seeks to empower people with disAbilities by providing employment opportunities tailored to their individual needs, fostering self-sustainability, equality, and community. CIS is the largest agency providing social services and employment opportunities to young adults with disAbilities in both Delaware and Pennsylvania.
Ali Jaffar, CEO and Lead Developer at Key Medium explains, “CIS’s old website didn’t provide a great user experience, especially given their target audience. The website was not secure, it was hard to update and navigate. It lacked a clear information architecture, and, again, more importantly, didn’t meet the needs of the audience.”
Key Medium discussed the scope of the project with CIS, community partners, disabled adults, and local nonprofits and came up with solutions. They created a custom website redesign and brand refresh. Key Medium updated their on-page SEO and content strategy and improved their website’s information architecture. Key Medium provided a clear data analytics dashboard so CIS can monitor their own website performance in real-time, learning how to improve their overall website results.
The website received a 38% lift in sessions, 17% lift in session duration, 28% lift in unique users, a 21% lift in organic traffic, and a 212% lift in social traffic.
David Downey, Business Development Specialist, discussed their experience working with Key Medium: “Working with Key Medium has been great. [Key Medium is] always very professional with a lot of opportunities to provide feedback during the website redesign process. Additionally, [Key Medium provided] continued support for improving branding and media maintenance has taken the situation from good to great.”
For the website redesign, Key Medium received a Gold Award in dotCOMM’s 2019 international awards competition. Key Medium also received a second Gold Award in AVA Digital Awards’ 2020 competition. The dotCOMM award honors excellence in web creativity and digital communication. The AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication. Both are internationally-acclaimed and administered and judged by the Association of Marketing and Communication Professionals (AMCP).
About Key Medium and Coding for Causes
Founded in 2014, Key Medium is a premiere digital agency that creates beautiful, branded experiences for businesses, nonprofits, and government agencies. Key Medium has received praise for spearheading the growth of startup companies and lending affordable expertise and services to Philadelphia’s workforce development board, charter schools, and nonprofit organizations through the Coding for Causes program. For more about Key Medium, visit www.keymedium.com or follow on Twitter @KeyMedium.
Ali Jaffar, CEO
Key Medium LLC
100 S. Juniper St, Floor 3, Philadelphia, PA 19107
Ali Jaffar has been building dazzling websites and creating amazing online experiences for over a decade. His mastery of the latest innovations in web development results in world-class website experiences set apart by show-stopping style and seamless functionality. A Google Mobile Sites and Google Analytics qualified individual and award-winning web development guru, Ali lends his talents to build and bolster digital experiences for a wide array of clients. When Ali’s not helping his clients grow or providing pro bono services via his Coding For Causes program, you can find him doing yoga, walking his dog, exploring beautiful open spaces, and enjoying a nice bike ride around Philly.