branding
The Value of Up-To-Date Websites
As technology evolves, websites become outdated, impacting user experience and search engine visibility. An updated website enhances UX, SEO, security, brand credibility, and competitive edge.
The Importance of Branding for Nonprofits: Making Your Cause Stand Out
In today’s crowded nonprofit landscape, effective branding is essential for standing out and attracting support. Learn why branding matters, how to build trust and credibility, connect with supporters, differentiate from competitors, attract corporate partnerships, and drive donations.
Key Design Principles for Modern Websites: A Deep Dive into Aesthetics and Functionality
Modern websites prioritize minimalism and AI-driven experiences for user-friendly navigation. Key design principles include user-centeredness, mobile-responsiveness, minimalism, visual hierarchy, high-quality content, loading speed, and scalability.
The Role of Minimalism in Modern Web Design
Navigating the evolution from minimalism in art to its pivotal role in web design, this exploration underscores the strategic advantages of minimalist principles. Uncover the subtle potency of simplifying digital interfaces to emphasize content, enrich user experience, and solidify brand messaging while ensuring responsive and user-friendly design.
Integrated Marketing Campaigns: How to Boost Your Organization with a Cohesive Strategy
A quick and simple guide to integrated marketing communications (IMC) to help marketing teams connect all of their communications and messages to keep a consistent brand.
Key Medium Helps Tackle Food Insecurity in Philadelphia and Wins 6 Awards
A revamped online resource ecosystem launched a year ago has helped 20,000 Philadelphia residents access the information and support they need to turn abandoned vacant lots into community gardens and other open space.
Key Medium Designs 4-Time Award-Winning Personalized Digital Experience for Career-Seekers in Philadelphia
A Streamlined Platform Improves User Experience and Access to Career-Seeker Services and Workforce Solutions
Key Medium Supports Adults with disAbilities in Pennsylvania and Delaware and Wins 2 Gold Awards
Key Medium Helps Empower Adults with disAbilities in Pennsylvania and Delaware and Wins Two Internationally-Acclaimed Gold Awards
The Importance of Behavioral Research with Usability Issues
Understand when you need to gather behavioral research vs attitudinal research when conducting website usability studies. Read to find out the difference.
Common Branding Mistakes that Hurt Your Company Image
When companies get it right, branding can work like peanut butter and chocolate. But companies that get it wrong can face public backlash. Here is how branding mistakes can hurt your image.
