Search Engine Optimization Tips & Guides

Why Should I Hire a Professional SEO Company?

Professional SEO services can lift your site above your competitors. Search Engine Optimization (SEO) experts help brands and organizations deliver their sites to high rankings on search engines like Google. SEO experts also ensure that your website has a exceptional foundation that attracts users, meets industry best practices, and ultimately delivers value that lasts.

Data-driven Optimization

Search engine optimization experts apply data-driven insights that will assist in delivering a maximum positive influence on a website’s search visibility and search ranking. SEO companies are often facing great competition from the marketplace. However, we utilize a proven data-powered digital strategy to deliver tactical SEO services to cope with the marketplace and rise above competitors.

Read more about step #1, which you can do today for free if you understand SEO, with our SEO audit guide.

Integrated Digital Strategy = Winning

Few search engine optimization companies offer an integrated digital strategy that truly works or is data-driven. One of our data-driven SEO services model requires clients to invest in a monthly website improvement plan, which has successfully been proven for our clients. Recently, a client achieved nearly 100% occupancy for over 1,000 student housing units. See how we increased their quality leads by 50%, or explore more of our SEO success cases.

We also offer tactical search engine optimization services without a monthly cost as a one-time project. If you’re interested in finding professional SEO support, connect with us today.

Best Practices and Google Guidelines are Key to SEO

Search engine optimization organizations like Key Medium ensure that SEO services meet or exceed Google’s webmaster guidelines. Webmaster tips and best practices, when implemented properly, enhance site ranking and search visibility.

It should be noted that services clients get from SEO pros are similar to marathons. But, clients must be aware that SEO blackhat tricks can have a great effect on a website and may damage it – which is the reason why they have to utilize the expert seo services as a way to get maximum value.

No SEO Expert Can Guarantee Immediate, Top Results

If an SEO expert ever guarantees top results, they are seriously misinformed.

Although one can read a lot about the search engine optimization (see our SEO guides and SEO tips), and hire just about anybody who says they know SEO, no internet search engine optimization company can truly guarantee a client that their website can get the first page in Google or Yahoo organically. Despite this, search engine optimization businesses have guaranteed top ranking, and many use black-hat methods. We don’t use any tricks, which is why SEO is like running a marathon. It is also why we will never guarantee any client a #1 organic position. Anybody who guarantees a number one spot organically is dishonest.

7 Key Professional SEO Services Activities

Many organizations have been confounded when hiring a search engine optimization SEO expert. Even though search engine optimization experts are believed to save an organization time and improve search visibility, they are also able to frustrate webmasters and customers. This is why anyone looking at hiring an SEO should look into the pros and cons of SEO services.

The key activities of the SEO experts are to:

  1. Ensure that the site structure and content meets best practices
  2. Provide technical SEO advice regarding errors and a tactical plan for meeting SEO guidelines
  3. Develop quality website content that ranks in Google
  4. Provide ongoing, iterative improvement suggestions
  5. Targetted keyword research and on-page strategies
  6. Offer search engine optimization coaching
  7. Provide a strategy for acquiring earned media and quality, relevant backlinks with off-page strategies

Professional SEO vs. DIY

This can all be tricky to anyone trying to DIY their SEO and it is clear that when clients hire an SEO expert like Key Medium, they stand a better chance of maximizing their visibility online. We hope this article on professional SEO services has been able to steer your towards understanding why SEO is done right is important, and should you need any support, you should know that we are SEO Experts in Philadelphia.

Free SEO Ebook: Today’s Top 6 Ways to Use SEO to Grow Your Business


Do You Need Professional SEO or Marketing Services?

Schedule a one-on-one consultation to learn more about improving your online visibility.

More Search Engine Optimization Tips:

Even More Insights on Digital Marketing: 

Google’s algorithm changes affect results

Regularly, Google releases broad core algorithm updates, which is something they do several times a year. Another routine improvement Google regularly implements is the daily release of one or more design changes. These affect results, and you should always follow SEO best practices to stay ahead of the pack.


Ali Jaffar has been building dazzling websites and creating amazing online experiences for over a decade. His mastery of the latest innovations in web development results in world-class website experiences set apart by show-stopping style and seamless functionality. A sought-after consultant and 50-time award-winning storyteller, UX expert, and web developer — Ali lends his talents to build and bolster digital experiences for a wide array of clients — with a keen focus on web design for nonprofit organizations, B2B, and government agencies. When Ali’s not helping his clients grow, you can find him cooking, exploring new places with his dog, or experimenting with AI & new gadgets.

Connect with Ali on LinkedIn to continue the conversation.

Ali Jaffar

Recent Posts

Leveraging AI in UX: Enhancing Productivity, Quality, and Skills

AI tools are reshaping UX design, offering productivity and quality enhancements. Discover how to use AI effectively and its limitations…

7 months ago

Events and Conversions in Google Analytics and Ads: What Do You Need to Know?

Discover how Google's latest update on Events and Conversions in Google Analytics and Ads reshapes marketing strategies. Learn about enhanced…

7 months ago

The End of Cookies in Chrome

Discover the impact of Google's decision to end third-party cookies on digital marketing. Explore alternative attribution strategies and prepare for…

8 months ago

Is Bounce Rate Dead?

Is bounce rate still a relevant metric in the digital landscape? Dive into its evolution, limitations, and alternative metrics like…

1 year ago

WordPress vs Webflow

Explore the differences between WordPress and Webflow to determine the ideal platform for your website. From ease of use to…

1 year ago

The Value of Up-To-Date Websites

As technology evolves, websites become outdated, impacting user experience and search engine visibility. An updated website enhances UX, SEO, security,…

1 year ago