As a purpose-driven digital agency, we understand that–in order to have a sizeable impact, a purpose-driven organization needs to be able to reach increasing amounts of consumers, which can be done through improved and targeted marketing campaigns. Discover the latest tips and trends in purpose-driven marketing and learn how the right approach can deliver a high return of impact.
Setting Up Your First Google Ad Grant Campaign for Success (And Compliance)
Google Ad Grants is a fantastic way to get your nonprofit’s name out there. The program provides access to $10,000 USD of in-kind advertising each month, enabling organizations to raise greater awareness, increase donations, and recruit more volunteers to power their mission, all without spending their own money.
Top Four Website Structures and Sitemap Design for Purpose-Driven Organizations (Guide)
There’s both an art and science to great web design. There are the visual, layout, and psychological aspects but also the underlying technical aspects such as sitemap design, user experience considerations, technical SEO, on-page and off-page SEO, local SEO, schema, understanding Google’s search journeys, preference for mobile-first and mobile optimization, and AI-first, and much more.
Improving Website Accessibility
When considering the location of your business, you would analyse your target customer and cater to their needs.
Things to Consider When Building a Nonprofit Website From Scratch
Building an all new website is a massive undertaking, especially for a nonprofit that is likely already strapped for resources. Here are some things to consider, and tips to make the process go as smoothly as possible.
Nonprofit Websites: When to Redesign
For nonprofits, the greatest employee can be the website. A nonprofit’s website is more often than not the first point of contact for donors, foundations, volunteers, and beneficiaries. Thus, the website must make a good first impression, be easy to navigate, contain valuable information, and tell a compelling story.
Incorporating Storytelling into Nonprofit Web Design
Nonprofits can also benefit from storytelling immensely, and one of the greatest canvases a nonprofit can use to nail its storytelling is its website. Here are some tips for storytelling with nonprofit web design, with examples.
Why SEO Matters for Purpose-Driven Organizations
If you work at a nonprofit or any kind of purpose-driven organization and have any kind of interaction with the organization’s website, you may have been asked about “SEO”.
Why Web Design Matters For Purpose-Driven Organizations
It is critical to the very survival of purpose-driven organizations to meaningfully engage potential donors and constituents, but many purpose-driven organizations find themselves lacking adequate resources to do so.
Giving Tuesday: Worth It or Not?
Thanksgiving week is now underway, and that means you’ve probably been hearing about all of the Black Friday deals that will be happening. If you work in social impact, however, you’re probably more concerned with a different day- #GivingTuesday.