Purpose-Driven Marketing
As a purpose-driven digital agency, we understand that–in order to have a sizeable impact, a purpose-driven organization needs to be able to reach increasing amounts of consumers, which can be done through improved and targeted marketing campaigns. Discover the latest tips and trends in purpose-driven marketing and learn how the right approach can deliver a high return of impact.
What it means to foster an ecosystem of co-creation that excels in promoting innovation
Fostering innovation doesn’t happen in a box, it happens in a co-created manner done proactively. Read on about our thoughts on fostering a compassionate environment through human-centered best practices, such as rapid prototyping, to make a collective impact.
The benefits of collaborative brainstorming using design thinking to foster innovation and lasting impact
Want lasting impact for your organization? Here’s how to employ design thinking and collaborative brainstorming. Find out how these can keep your business current and ensure your design is always user-centric.
The Benefits of Nonprofits Using Social Media Marketing During A Pandemic
Social media has changed the marketing world like nothing ever has before. However, ever since the COVID-19 pandemic rocked the world, social media marketing has been taken to a whole new level. Lockdown, social distancing, working from home; all of these parts of the world’s “new normal” have created a need for discovering the most effective ways of connecting with others socially and professionally.
Why it’s important to write purpose-driven content
Consumers love to get behind a cause and feel that the companies they support stand for something, especially a cause they believe in too. This is especially true during COVID. Find out how do you tell your consumers what causes you support through purpose-driven content marketing.
Designing a Nonprofit Website in Six Steps
If your nonprofit website design is poorly-performing and mismanaged, you may be turning away your prospective donors and advocates. Your nonprofit brand will suffer as a result, leading to less than maximally desired or achievable impact. Read these six steps to fix your nonprofit website design.
Setting Up Your First Google Ad Grant Campaign for Success (And Compliance)
Google Ad Grants is a fantastic way to get your nonprofit’s name out there. The program provides access to $10,000 USD of in-kind advertising each month, enabling organizations to raise greater awareness, increase donations, and recruit more volunteers to power their mission, all without spending their own money.
Top Four Website Structures and Sitemap Design for Purpose-Driven Organizations (Guide)
There’s both an art and science to great web design. There are the visual, layout, and psychological aspects but also the underlying technical aspects such as sitemap design, user experience considerations, technical SEO, on-page and off-page SEO, local SEO, schema, understanding Google’s search journeys, preference for mobile-first and mobile optimization, and AI-first, and much more.
Improving Website Accessibility
When considering the location of your business, you would analyse your target customer and cater to their needs.
Things to Consider When Building a Nonprofit Website From Scratch
Building an all new website is a massive undertaking, especially for a nonprofit that is likely already strapped for resources. Here are some things to consider, and tips to make the process go as smoothly as possible.
Nonprofit Websites: When to Redesign
For nonprofits, the greatest employee can be the website. A nonprofit’s website is more often than not the first point of contact for donors, foundations, volunteers, and beneficiaries. Thus, the website must make a good first impression, be easy to navigate, contain valuable information, and tell a compelling story.
