How to Stay Relevant in Marketing: Accelerating Change and The Big Fight to Stay Relevant


With the constant exponential evolution of technology, media and consumer behavior, the marketing landscape has kept progressively advancing. A recent piece on the future of marketing on Think with Google got me thinking about the future applications of marketing technology and the ever-increasing spread of innovation.

May 17, 2018

Ali Jaffar

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Marketing in a Voice Search World


We recently wrote about the state of marketing today, and what the future of marketing entails. Well, the future is here and now – with voice search. As voice becoming increasingly important and adopted by the masses, it is an important tool for marketers like us to deliver the best brand experience possible for customers […]

March 30, 2018

Ali Jaffar

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Google’s Mobile-First Indexing: A Welcomed Paradigm Shift


After 1.5 years of experimentation3, Google has decided that today is the big day. Google is finally rolling out mobile-first indexing.

March 26, 2018

Ali Jaffar

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Better Engage Users with High-Quality Accelerated Mobile Pages


Using Accelerated Mobile Pages? Learn about quality guidelines and a recent demand from Google to ensure that, starting Feb 1, 2018, your canonical page content needs to match AMP.

November 18, 2017

Ali Jaffar

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Should You Really Hire an Advertising Agency?


In one word: no. Advertising in Google is important. If you do it yourself you’ll quickly discover the hidden benefits of running ads on your own – whether it’s for your startup, small business, or nonprofit organization. Check out the 2018 AdWords coupon, too.

November 14, 2017

Ali Jaffar

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Basic SEO Principles for Webmasters


Learn basic SEO principles and advanced SEO principles relating to JavaScript and how they may affect your ranking positions in search.

January 23, 2017

Ali Jaffar

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Check Your Site Speed: Google’s Mobile Website Test


People are 5x more likely to leave a mobile website that loads slowly and isn’t mobile-friendly.

January 9, 2017

Ali Jaffar

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Quality Content & Relevancy is Key to Ranking in Google


Getting a top search engine ranking is difficult. It takes time, quality content, an excellent strategy and execution.

September 24, 2015

Ali Jaffar

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