Digital Marketing
Follow practical 101 posts that outline how to attract and convert customers. Topics include campaign planning, content writing, data analytics, and more. Explore our key insights into digital marketing below for the latest scoop.
A Guide to Identifying Keyword Intent
SEO is used to drive highly targeted traffic to your website. As searcher’s are on their journey, you must factor their intent during keyword research to drive optimal results.
Designing for People-First Matters: Why Mobile-First is a Necessity
Mobile performance matters. Even a hundredth of a second may be the difference between enhancing the user’s experience or increasing your bounce rate.
Why Compelling Imagery Matters & Best Practices
Imagery is everywhere and it’s an integral part of our world. From advertising to city planning to nature to what we perceive as beautiful, scary, macabre, and anything in between, imagery plays a big role.
Why Mobile Optimization Matters & Best Practices
Over half of the world’s internet users access the internet via a mobile phone. Here’s why mobile optimization matters and best practices for mobile optimization.
Why CRM Integration Matters & Best Practices
CRM stands for ‘customer relationship management.’ Companies often use CRM software to manage their customer and potential customer interactions.
Micro vs Macro Conversions
Ultimately, a conversion translates into a sale. You should know that here are two main types of conversions: micro and macro. We’ll get into the definitions later, but it’s important to understand that in the early days of web design, a ‘successful’ website was measured by the numbers of ‘hits.’ But, what we know today is that you may have one million unique views per day, but if no one is converting or buying your product and–by extension–you don’t know how they are converting or buying your product or service, then you’re missing the largest piece of the puzzle.
User Experience Affects Your Bottom Line: Here are the Top 10 UX Videos from 2018 to Help You Grow
Whatever your business does–from marketing to legal to to eCommerce and more–you’ll need to consider user experience overall. Here are 10 UX videos from 2018 to help you grow.
Why You Should Take Responsive Search Ads and Its Implications on Search Results into Consideration
In January of 2017, Google decided no longer to support Flash player ads. Then, summer 2018, Google announced it would roll out responsive search ads. Google constantly tries to come up with improvements and innovations, so is this new AI-generated advertising a good thing for your company? And should you care? Should you consider the implications and impact on your business?
Ways to Get Your Website Optimized for Voice Assistants
Voice search is here to stay, so here are ways to get your website optimized for voice assistants.
Off-Page SEO vs On-Page SEO
There are two SEO techniques that you will probably have heard of: one is ‘on-page SEO’ and the other is ‘off-page SEO.’ Together they are a way of optimizing your website for search and improving your organic search engine ranking.
