Website Performance Metrics


How do you know if your website is performing well or performing poorly? Learn about the tools and metrics to use to measure that performance for your site.

Elaine Frieman

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Essential SEO and Content Marketing Tactics for Web Developers during a Redesign Process


With the constantly-changing internet landscape, businesses are often required to reevaluate their website, branding, and content production processes. Whether you work as a web designer, an SEO specialist or a content creator, SEO and content marketing play a large role in the success of your or your client’s website.

Ali Jaffar

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Top Four Website Structures and Sitemap Design for Purpose-Driven Organizations (Guide)


There’s both an art and science to great web design. There are the visual, layout, and psychological aspects but also the underlying technical aspects such as sitemap design, user experience considerations, technical SEO, on-page and off-page SEO, local SEO, schema, understanding Google’s search journeys, preference for mobile-first and mobile optimization, and AI-first, and much more.

Ali Jaffar

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Can We Re-imagine the Future of Work? More Time Off, Fewer Hours, More Pay, Fewer Workdays, More Flexibility!


Can we re-imagine our working lives? Are shorter work weeks, fewer hours, holiday time, and remote working mutually beneficial to both employer and employee?

Elaine Frieman

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What is the Difference Between UI and UX Design, and Why Does It Matter?


What’s the difference between UI and UX? The difference between a user-friendly website and one with a high bounce rate is good design.

Brittany Howard

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AI-first and the Anticipation to Win Now and in the Future


Google has a new update. Find out about AI-first, how it’s replacing mobile-first, and how it will change how your market your brand now and in the future.

Elaine Frieman

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Making a case for Pageless Design


The purpose of any website is to communicate with its reader. Whether it’s to convince them to try a service, buy a product, or entertain them, the goal of the website is to draw the reader in.

Ali Jaffar

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Keeping Your Vision While Growing Your Organization


Growing a business is not a simple task; it takes an enormous amount of hard work, dedication, and devotion. With all the advice and opinions out there, sometimes growing a company can be overwhelming for entrepreneurs and business people simply because they have so much input coming at them. Toss in the pressure that can come from backers and investors, and if not carried out with purpose, it’s incredibly easy to lose your vision in the growth process.

Ali Jaffar

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Achieving a Digital Advantage is Key to Unlocking Insane Growth


Digital growth. There is a lot of buzz around that subject, yet many don’t even know what it exactly means, or how to apply the knowledge that they have.

Ali Jaffar

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How to Hire a Subject Matter Expert


Working with SMEs, or subject matter experts can make or break an organization. Especially one that is going through change, and especially in professional services industry. B2B consultants and experts are mandatory in today’s world.

Elaine Frieman

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Towards Goodness and a Future of Humanness

Philadelphia, PA, : Key Medium is committed to making a difference in our community--read our thinking behind how we are implementing lasting change towards goodness.


A demonstration of compassion, of deeper human connection–is what we collectively must work towards if we are to realize the potential of our collective genius. Our ability to collaborate to tackle the world’s greatest challenges depends on it, and our environment is not waiting for the elections. From systemic racism, global warming, AI and data ethics, to warmongering foreign policy and the ever-changing pace of change, humanity is at an inflection point.

Towards Goodness & a Future of Humanness
Ali Jaffar, CEO of Key Medium, shares his thoughts on the future