Video marketing is a quintessential part of a smart digital marketer’s strategy. Use these 5 proven tips to succeed with your video content marketing strategy.
Out of the marketing methods that are available for the business owners to take their businesses to the next level, video marketing holds a prominent place. However, it is important for you to follow a proper video marketing strategy in order to end up with the best possible results that are linked to it. Here is a list of 5 effective video marketing tips, which will assist you to come across the best video marketing strategy for your campaign.
1. Start the videos with something that people care about
Every video that you create should start with something that people care about. Otherwise, you will not be able to make the videos engaging. In other words, your videos would look similar to the blogs and there won’t be any motivation factor for the people to go ahead and watch your video. If you can link an inspiring story to the video, you will be provided with the opportunity to make your video go viral.
2. Keep the video short
People in today’s world are packed with tight schedules and they rarely have time to go through lengthy videos. Therefore, you will need to make your videos punchy and short as much as possible. Watching longer videos can also distract your audience. Therefore, you must limit the duration of your videos and try to highlight only the important parts of your message through it.
3. Try to make the video interactive
It would be a good idea to make your video interactive as much as possible. You need to keep in mind that the behaviors of your customers are changing along with time. Therefore, you will need to keep up with the changing demands of your customers. Otherwise, you would be left behind. When you are creating a video for marketing purposes, you need to make your videos interactive as much as possible because it is identified as the most convenient method available for you to make your content last longer.
4. Post the video in multiple locations
Even though YouTube is the second largest search engine on the internet, you shouldn’t just limit your videos to YouTube. You will have to think about posting your videos in many other channels. For example, if you can post your videos on social media networks such as Facebook and Instagram, you would get the opportunity to enhance your audience. This is one of the obvious video marketing tips, but most of the marketers don’t seem to be following it.
5. Introduce a call to action
Last but not least, you should think about introducing a call to action. Otherwise, all the time and effort that you invest on the video marketing strategy would be in vain. If you just let your video fade to black, your customers would get confused because they don’t know where they need to go. That’s why it is extremely important for you to introduce an appropriate call to action.
Ali Jaffar has been building dazzling websites and creating amazing online experiences for over a decade. His mastery of the latest innovations in web development results in world-class website experiences set apart by show-stopping style and seamless functionality. A highly sought-after consultant—and 50-time award-winning storyteller, UX expert, and web developer—Ali lends his talents to build and bolster digital experiences for a wide array of clients, with a keen focus on web design for nonprofit organizations. When Ali’s not helping his clients grow or providing pro bono services via his Coding For Causes program, you can find him exploring beautiful open spaces with his dog, working on side projects like the new Good Jobs Guide, or writing pieces about technology and the world on Huge Thinking. Follow Ali on Twitter @al1meister or connect with him on LinkedIn.