When you attend marketing conferences, you may leave feeling pumped and inspired, but how does that translate to your business when you get back to the office? Were you left with four concrete steps to improve your conversion rate or a new way to determine if your blog is generating a positive ROI? It’s understandable that the marketing landscape is a little uncertain with Brexit, AI-first, Google search journeys, voice search, GDPR, websites still not being optimized for mobile (how is this happening in 2019?), and so much more. Where do you even begin to figure out how to rank on Google, keep your rankings, keep your market share, get on the ladder, or whatever your goal is for next year? Let’s explore some concrete 2020 marketing priorities.
Modern companies did not invent content marketing; it has been around for well over a century (as you can see) but now everyone does it. You don’t get as big of a slice in the market as companies did in the early days. But in order to stay relevant in a world full of content, you need to have your content strategy and content tactics in place.
The internet is content. Without content, what do you have? Google SERP would be like a series of Instagram posts without hashtags or words so how would you even find the content in the first place? Images are incredibly important but without accompanying narrative, they only tell half the story.
Gaining traction organically: why you should validate your channels with the bullseye framework before optimizing for specific keywords
Organic search (as opposed to paid search) is still the best, most trusted way to rank in Google’s SERP. But, how can you gain organic traction? How do you figure out what is and isn’t working in your SEO and marketing efforts? Use these expert marketing tips to uncover your best channels, enabling a multiplier affect on your optimization efforts to gain traction for your product or service, organically.
It is critical to the very survival of purpose-driven organizations to meaningfully engage potential donors and constituents, but many purpose-driven organizations find themselves lacking adequate resources to do so.
With the constant exponential evolution of technology, media and consumer behavior – the marketing landscape has kept progressively advancing – rewarding innovative companies and ushering in the Age of Assistance.
Digital video has experienced explosive growth over the past five years with no end in sight. People spend more time watching videos than they do on social media. Check out this infographic to learn how important video content marketing truly is.
“Your Account Health Score for Search measures how well your Search Network campaigns are configured. It comes with a set of recommendations that will raise your score and help your campaigns perform better.”