The internet is content. Without content, what do you have? Google SERP would be like a series of Instagram posts without hashtags or words so how would you even find the content in the first place? Images are incredibly important but without accompanying narrative, they only tell half the story.
Gaining traction organically: why you should validate your channels with the bullseye framework before optimizing for specific keywords
Organic search (as opposed to paid search) is still the best, most trusted way to rank in Google’s SERP. But, how can you gain organic traction? How do you figure out what is and isn’t working in your SEO and marketing efforts? Use these expert marketing tips to uncover your best channels, enabling a multiplier affect on your optimization efforts to gain traction for your product or service, organically.
A content marketing audit is something every small business needs to do from time to time. It ensures that you are using your content budget correctly, and that your website and copy are aligned with your wider business goals.
With the constant exponential evolution of technology, media and consumer behavior – the marketing landscape has kept progressively advancing – rewarding innovative companies and ushering in the Age of Assistance.