Is it possible to do a website redesign without affecting SEO? The short answer is no, but here are some quick fixes and ways to impact SEO positively.
SEPMA’s website is more of a microsite on the Philadelphia Works website, which we developed earlier in the year. Their old site was unclear and unfocused so we completed a custom website design, focusing on development and site structure as well as on-page SEO. We worked on a content strategy for lead generation and to better connect the manufacturing industry partnership in Southeast PA.
Building an all new website is a massive undertaking, especially for a nonprofit that is likely already strapped for resources. Here are some things to consider, and tips to make the process go as smoothly as possible.