marketing
The Benefits of Nonprofits Using Social Media Marketing During A Pandemic
Social media has changed the marketing world like nothing ever has before. However, ever since the COVID-19 pandemic rocked the world, social media marketing has been taken to a whole new level. Lockdown, social distancing, working from home; all of these parts of the world’s “new normal” have created a need for discovering the most effective ways of connecting with others socially and professionally.
Why it’s important to write purpose-driven content
Consumers love to get behind a cause and feel that the companies they support stand for something, especially a cause they believe in too. This is especially true during COVID. Find out how do you tell your consumers what causes you support through purpose-driven content marketing.
Taking the ‘Share of Voice’ KPI into consideration with your next marketing or PR campaign
What is share of voice, how do you calculate it, and what will it mean for your business? Find out now.
Growth Marketing: A Top Priority In 2020 and Why It’s So Powerful
If you haven’t already started implementing growth marketing then you need to make 2020 your year. You may have heard it called growth hacking or data-driven marketing. Regardless of what you call it, growth marketing is here and it can change your business.
The Future of Digital Marketing
With Google’s search journeys digital marketing is changing. Here’s how to prepare for the future of digital marketing and what will happen.
Content Strategy vs. Content Tactics
Modern companies did not invent content marketing; it has been around for well over a century (as you can see) but now everyone does it. You don’t get as big of a slice in the market as companies did in the early days. But in order to stay relevant in a world full of content, you need to have your content strategy and content tactics in place.
Google’s Search Journeys
Search is changing. No longer do users type a query into Google to find a simple answer. Google has changed its strategy and its algorithms and now tries to better understand ‘user intent’ and the stage of the buyer’s journey.
Why Blogging Matters & Best Practices
The internet is content. Without content, what do you have? Google SERP would be like a series of Instagram posts without hashtags or words so how would you even find the content in the first place? Images are incredibly important but without accompanying narrative, they only tell half the story.
Gaining Traction Organically: Why You Should Validate Your Channels with the Bullseye Framework before Optimizing for specific Keywords
Organic search (as opposed to paid search) is still the best, most trusted way to rank in Google’s SERP. But, how can you gain organic traction? How do you figure out what is and isn’t working in your SEO and marketing efforts? Use these expert marketing tips to uncover your best channels, enabling a multiplier affect on your optimization efforts to gain traction for your product or service, organically.
5 Marketing Trends That Will Impact Analytics in 2019
Learn about real marketing trends that will impact analytics in 2019 and beyond; from Google’s data studio to video and voice search.
