content marketing
How to Get Users to Actually Read Your Words
Have you ever picked up a book and not been able to set it down? Maybe you’ve opened an email and started reading it, only to realize before you knew it you were half-way through. Have you ever stopped to wonder why you may stay longer on some websites, and simply click away from others?This has to do with the narrative and the words used. Yes, the written content on any website or book plays a huge part in retaining our interest and keeping our attention.
Essential SEO and Content Marketing Tactics for Web Developers during a Redesign Process
With the constantly-changing internet landscape, businesses are often required to reevaluate their website, branding, and content production processes. Whether you work as a web designer, an SEO specialist or a content creator, SEO and content marketing play a large role in the success of your or your client’s website.
Why Blogging Matters & Best Practices
The internet is content. Without content, what do you have? Google SERP would be like a series of Instagram posts without hashtags or words so how would you even find the content in the first place? Images are incredibly important but without accompanying narrative, they only tell half the story.
Why CRM Integration Matters & Best Practices
CRM stands for ‘customer relationship management.’ Companies often use CRM software to manage their customer and potential customer interactions.
Gaining Traction Organically: Why You Should Validate Your Channels with the Bullseye Framework before Optimizing for specific Keywords
Organic search (as opposed to paid search) is still the best, most trusted way to rank in Google’s SERP. But, how can you gain organic traction? How do you figure out what is and isn’t working in your SEO and marketing efforts? Use these expert marketing tips to uncover your best channels, enabling a multiplier affect on your optimization efforts to gain traction for your product or service, organically.
5 Marketing Trends That Will Impact Analytics in 2019
Learn about real marketing trends that will impact analytics in 2019 and beyond; from Google’s data studio to video and voice search.
How to Hire an SEO Company
You may be busy managing your small team of creatives, building your website, focusing on content relating to your product or service and ensuring that your offering message is clear- and so is your need to hire an SEO company.
How To Tackle A Content Marketing Audit For Your Small Business
A content marketing audit is something every small business needs to do from time to time. It ensures that you are using your content budget correctly, and that your website and copy are aligned with your wider business goals.
Marketing Innovation: Accelerating Change and the Big Fight to Stay Relevant
With the constant exponential evolution of technology, media and consumer behavior – the marketing landscape has kept progressively advancing – rewarding innovative companies and ushering in the Age of Assistance.
A Guide to Creating Engaging Video Content
Whеn іt comes tо content marketing, thе rоlе of vіdео іѕ bесоmіng increasingly сlеаr.