A/B testing and multi-armed bandit testing best practices


Explore A/B testing and multi-armed bandit testing best practices.

Elaine Frieman

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Ethical user testing and avoiding bias in the usability testing process


User testing tries to create an environment (in so far as you can control factors) as close to the intended audience’s environment as possible and test the interface in those conditions. In web design, the goal is to identify any problems, discover opportunities for improvement or places where you can better meet the user’s needs, and learn about the target audience’s behavior and preferences.

Elaine Frieman

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How to Test Prototypes for Usability Issues


You’ve just created an amazing website. Now, you need to find out if it’s user friendly. Find out how to test prototypes for usability issues and more.

Ali Jaffar

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The Importance of Behavioral Research with Usability Issues


Understand when you need to gather behavioral research vs attitudinal research when conducting website usability studies. Read to find out the difference.

Ali Jaffar

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Free SEO and Website Audit Workshop in Philadelphia


Is your business website getting the traffic you need to grow? Hussian College and Key Medium invite you to an interactive workshop where you can get free usability testing for your website and learn how to maximize its success. Check out the details below and join us for Philly Tech Week.

Ali Jaffar

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Towards Goodness and a Future of Humanness

Philadelphia, PA, : Key Medium is committed to making a difference in our community--read our thinking behind how we are implementing lasting change towards goodness.


A demonstration of compassion, of deeper human connection–is what we collectively must work towards if we are to realize the potential of our collective genius. Our ability to collaborate to tackle the world’s greatest challenges depends on it, and our environment is not waiting for the elections. From systemic racism, global warming, AI and data ethics, to warmongering foreign policy and the ever-changing pace of change, humanity is at an inflection point.

Towards Goodness & a Future of Humanness
Ali Jaffar, CEO of Key Medium, shares his thoughts on the future