User testing tries to create an environment (in so far as you can control factors) as close to the intended audience’s environment as possible and test the interface in those conditions. In web design, the goal is to identify any problems, discover opportunities for improvement or places where you can better meet the user’s needs, and learn about the target audience’s behavior and preferences.
Understand when you need to gather behavioral research vs attitudinal research when conducting website usability studies. Read to find out the difference.
Is your business website getting the traffic you need to grow? Hussian College and Key Medium invite you to an interactive workshop where you can get free usability testing for your website and learn how to maximize its success. Check out the details below and join us for Philly Tech Week.