strategy
Transform Your Nonprofit Website: Best Practices for Impactful and Engaging Design Strategies
Discover the best practices for creating a high-impact nonprofit website that drives engagement, donations, and support to further your mission.
Integrated Marketing Campaigns: How to Boost Your Organization with a Cohesive Strategy
A quick and simple guide to integrated marketing communications (IMC) to help marketing teams connect all of their communications and messages to keep a consistent brand.
Top Marketing Priorities in 2023
When you attend marketing conferences, you may leave feeling pumped and inspired, but how does that translate to your business when you get back to the office? Were you left with four concrete steps to improve your conversion rate or a new way to determine if your blog is generating a positive ROI? It’s understandable that the marketing landscape is a little uncertain with Elon’s acquisition of Twitter, AI with ChatGPT’s release, Google search journeys, voice search, websites still not being optimized for mobile (how is this happening in 2023?), and so much more. Where do you even begin to figure out how to rank on Google, keep your rankings, keep your market share, get on the ladder, or whatever your goal is for next year? Let’s explore some concrete 2023 marketing priorities.
Content Strategy vs. Content Tactics
Modern companies did not invent content marketing; it has been around for well over a century (as you can see) but now everyone does it. You don’t get as big of a slice in the market as companies did in the early days. But in order to stay relevant in a world full of content, you need to have your content strategy and content tactics in place.
A Guide to Creating Engaging Video Content
Whеn іt comes tо content marketing, thе rоlе of vіdео іѕ bесоmіng increasingly сlеаr.
Top 5 Video Marketing Tips for Success
Video marketing is a quintessential part of a smart digital marketer’s strategy. Use these 5 proven tips to succeed with your video content marketing strategy.
