marketing
Events and Conversions in Google Analytics and Ads: What Do You Need to Know?
Discover how Google’s latest update on Events and Conversions in Google Analytics and Ads reshapes marketing strategies. Learn about enhanced conversions, key events, and their impact on campaign performance.
The End of Cookies in Chrome
Discover the impact of Google’s decision to end third-party cookies on digital marketing. Explore alternative attribution strategies and prepare for the shift to first-party data.
Ethical Tests in Marketing: Ensuring Your Campaigns Align with Your Mission
Discover the vital role of branding for nonprofits in today’s cluttered digital landscape. Learn how to build trust, connect with supporters, differentiate from competitors, attract corporate partnerships, and drive donations through effective branding strategies.
Harnessing the Power of Data-Driven UX for Higher Conversions
Organizations and nonprofits now have the ability to collect anywhere from hundreds to millions of data points from how many website views you have overall to revenue generated online to your bounce rate to your engagement rate on social media. The data is endless and sometimes it feels overwhelming to figure out exactly what to […]
The Importance of Branding for Nonprofits: Making Your Cause Stand Out
In today’s crowded nonprofit landscape, effective branding is essential for standing out and attracting support. Learn why branding matters, how to build trust and credibility, connect with supporters, differentiate from competitors, attract corporate partnerships, and drive donations.
The Power of Storytelling in Purpose-Driven Marketing
Explore the symbiotic relationship between purpose-driven marketing and authentic storytelling. This approach, transcending traditional advertising, forms a genuine emotional bridge between consumers and brands, highlighting a commitment to positive change.
Creating a Website to Remember: A Guide for Nonprofits
Looking to create a website that truly reflects your nonprofit organization’s mission and values? Check out Key Medium’s ultimate guide to nonprofit website design. Learn how to create user-friendly content, structure your site for maximum impact, and optimize for search engines. Get inspired by real-life success stories and discover how to find the perfect design team to meet your unique needs. Whether you’re just starting out or looking to give your current website a major overhaul, our guide will help you create a website that makes a lasting impression. Don’t miss out on this essential resource for building the best nonprofit website!
Integrated Marketing Campaigns: How to Boost Your Organization with a Cohesive Strategy
A quick and simple guide to integrated marketing communications (IMC) to help marketing teams connect all of their communications and messages to keep a consistent brand.
Top Marketing Priorities in 2023
When you attend marketing conferences, you may leave feeling pumped and inspired, but how does that translate to your business when you get back to the office? Were you left with four concrete steps to improve your conversion rate or a new way to determine if your blog is generating a positive ROI? It’s understandable that the marketing landscape is a little uncertain with Elon’s acquisition of Twitter, AI with ChatGPT’s release, Google search journeys, voice search, websites still not being optimized for mobile (how is this happening in 2023?), and so much more. Where do you even begin to figure out how to rank on Google, keep your rankings, keep your market share, get on the ladder, or whatever your goal is for next year? Let’s explore some concrete 2023 marketing priorities.
Cause marketing vs purpose-driven marketing
Here’s the difference between cause marketing vs purpose-driven marketing. Cause marketing is short-term and purpose-driven marketing drives the core business aims. Consumers will shop at brands with purpose 64% of the time. Find out more.
