Micro vs Macro Conversions


Ultimately, a conversion translates into a sale. You should know that here are two main types of conversions: micro and macro. We’ll get into the definitions later, but it’s important to understand that in the early days of web design, a ‘successful’ website was measured by the numbers of ‘hits.’ But, what we know today is that you may have one million unique views per day, but if no one is converting or buying your product and–by extension–you don’t know how they are converting or buying your product or service, then you’re missing the largest piece of the puzzle.

Elaine Frieman

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Best in Class Nonprofit Website Enhances Access to Workforce Solutions

Philadelphia, PA, : Creative digital agency Key Medium wins Best in Class Nonprofit Website for our latest Coding For Causes grantee.


Key Medium, Philadelphia-based, award-winning digital growth agency, has been awarded Best in Class by the Interactive Media Awards™ for its work on the Philadelphia Works. The honor recognizes that the project met and surpassed the basic standards of excellence that comprise the web’s most professional work.

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Best in Class Nonprofit Website Design by Key Medium in Philadelphia