website goal
Micro vs Macro Conversions
Ultimately, a conversion translates into a sale. You should know that here are two main types of conversions: micro and macro. We’ll get into the definitions later, but it’s important to understand that in the early days of web design, a ‘successful’ website was measured by the numbers of ‘hits.’ But, what we know today is that you may have one million unique views per day, but if no one is converting or buying your product and–by extension–you don’t know how they are converting or buying your product or service, then you’re missing the largest piece of the puzzle.
