Ethical user testing and avoiding bias in the usability testing process


User testing tries to create an environment (in so far as you can control factors) as close to the intended audience’s environment as possible and test the interface in those conditions. In web design, the goal is to identify any problems, discover opportunities for improvement or places where you can better meet the user’s needs, and learn about the target audience’s behavior and preferences.

Elaine Frieman

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Award-Winning Website Transformation for a Nonprofit Organization in Pennsylvania

Pittsburgh, PA, : Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region


Website redesign and cohesive brand messaging unlocks transformations for a regional nonprofit ecosystem in the Greater Pittsburgh region

Nonprofit Website Redesign & Marketing Case Study
Nonprofit website redesign for Pennsylvania-based philanthropic organization supporting community-based nonprofit human services and social services organizations