How to Test Prototypes for Usability Issues


You’ve just created an amazing website. Now, you need to find out if it’s user friendly. Find out how to test prototypes for usability issues and more.

Ali Jaffar

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Key Medium Helps “Drive Workforce Solutions” in Philadelphia for an Alliance and Wins 2 Awards


SEPMA’s website is more of a microsite on the Philadelphia Works website, which we developed earlier in the year. Their old site was unclear and unfocused so we completed a custom website design, focusing on development and site structure as well as on-page SEO. We worked on a content strategy for lead generation and to better connect the manufacturing industry partnership in Southeast PA.

Ali Jaffar

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Customer Experience vs User Experience


What’s the difference between customer experience vs user experience and do they matter to your business? Find out more about the two elements of customer experience and how you can improve.

Elaine Frieman

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Towards Goodness and a Future of Humanness

Philadelphia, PA, : Key Medium is committed to making a difference in our community--read our thinking behind how we are implementing lasting change towards goodness.


A demonstration of compassion, of deeper human connection–is what we collectively must work towards if we are to realize the potential of our collective genius. Our ability to collaborate to tackle the world’s greatest challenges depends on it, and our environment is not waiting for the elections. From systemic racism, global warming, AI and data ethics, to warmongering foreign policy and the ever-changing pace of change, humanity is at an inflection point.

Towards Goodness & a Future of Humanness
Ali Jaffar, CEO of Key Medium, shares his thoughts on the future