metrics
Taking the ‘Share of Voice’ KPI into consideration with your next marketing or PR campaign
What is share of voice, how do you calculate it, and what will it mean for your business? Find out now.
Tips for Connecting Your Website to Holistic Analytics Tools to Measure KPIs in Real-Time
The process of gathering, analyzing, and using this data to make measurable improvements to your website and marketing strategies is called website analytics. Website analytics measures key performance indicators (KPIs), helping you set goals for improvement. But how do you gather this data and what do you do with it once you have it? What do you need to know to get started with website analytics tools?
